Weekly Podcast On Marketing + Business Advice
(+ How To Avoid Them)
Hi – I’m Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrity and influencer marketing. With over 250 episodes recorded over the last 5 years, our podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.
Join me as I interview experts across a wide range of how-to-do business, sales and marketing topics, and share insights learned from my own past 25 years of experience.
I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your own brand – whether you are doing a DIY approach or hiring an expert to help. I hope you enjoy the podcast!
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EP 262: Building Brand Partnerships With Professional Athletes: The Do’s, Don’ts, Rewards, And Risks With Brittany Gilman
In this episode, Stacy sits down with Brittany Gilman, who is the CEO of BG Sports Enterprises, where Brittany builds brand partnerships campaigns for professional athletes. The two discuss how to create the perfect partnership with an athlete, as well as the risks that brands should consider when working with these types of figures. Brittany also provides some insights that brands should keep in mind when working with a limited budget while trying to pursue these types of partnership campaigns.
EP 261: Financial Planning 101: Investing In You, Your Plan, And Crypto With Phillip Ramsey And Bryan Dewhurst | Uncommon Wealth Partners
In this episode, Stacy sits down with Phillip Ramsey and Bryan Dewhurst, who are the co-founders of Uncommon Wealth Partners. They are financial planners that think differently about money and provide clients with information beyond retirement planning by helping them define goals, implement plans, and create wealth. The three discuss how you can better invest in yourself, your business, and maybe, even crypto.
In this episode, Stacy sheds light on the survey our agency launched on entertainment marketing that was created to better understand market perception on product placement and celebrity endorsements by brands and their agencies. And boy, did it have some interesting reveals!
In this episode, Stacy sits down with Mariya Palangian, who is the CEO and founder of GlobFly, a company that specializes in targeted city takeovers, and Roma Leaf, a health and wellness brand that focuses on the benefits of CBD.
Stacy talks with you about how award shows have become a great marketing opportunity for brands.
In this episode, Stacy sits down with Mari-Liis Vaher, who is the CEO of Powerful Marketers, where she helps businesses, around the world, strengthen their teams and relationships. The two discuss Mari-Liis' holistic approach to marketing, as well as the tools she uses to help her clients find success. Mari-Liis reminds marketers that creating a balance between your personal life and your professional life helps you do more, perform better, and become a stronger asset to your team.
In this episode, Stacy discusses the importance of a Public Relations plan for your brand.
In this episode, Stacy sits down with Melissa Howell, who is the Director of Client Partnerships at Wilkins Media, an out of home specialist firm based in New York City. The two discuss Melissa's unique, millennial perspective of an old school industry, and how she convinces digital and social heavy brands to take a chance on out of home advertising.
In this episode, Stacy sits down with Margarita Monet, who is the founder and lead vocalist of the rock band, Edge Of Paradise. The two discuss Margarita’s experience as a musician, as well as how marketing and social media have been important tools to driving the band’s success.
In this episode, Stacy sits down with Mickie Kennedy, who is the President of eReleases, a traditional press release distribution company that helps small businesses, authors, and startups increase their visibility and credibility. The two discuss what tips and tricks you should use to create an eye-catching press release that will help move the needle for your brand.
Stacy sits down with Dylan Ogline, who is the founder of Ogline Digital. The two will be talking all things digital marketing, and Dylan will offer his perspective on direct response advertising, as well as how it leads to business growth.
In this episode, Stacy sits down with Eric Colbert, who is the COO and partner of Spark6, a creative agency that specializes in leveraging technology to help drive business goals. The two discuss what steps business owners need to take when trying to develop their own app.
In this episode, Stacy sits down with Mike Begg, who is the Co-founder and Chief Strategist of AMZ Advisors, a full-service eCommerce consultancy. The two discuss how to maximize your sales on Amazon, as well as all there is to know about finding success in eCommerce marketing.
EP 248: Why Product Placement Works As A Marketing Strategy For FLIR with Vatche Arabian | FLIR Systems
In this episode, Stacy interviews Hollywood Branded client point Vatche Arabian, Director of Content Marketing at FLIR Systems on why product placement in TV, Film and Music and branded content with Influencers, works as a core marketing strategy for FLIR thermal cameras.
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