Weekly Podcast On Marketing + Business Advice

Marketing Mistakes

(+ How To Avoid Them)

Hi – I’m Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrity and influencer marketing.  With over 250 episodes recorded over the last 5 years, our podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.

Join me as I interview experts across a wide range of how-to-do business, sales and marketing topics, and share insights learned from my own past 25 years of experience.

I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your own brand – whether you are doing a DIY approach or hiring an expert to help. I hope you enjoy the podcast!


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How Hollywood Celebrities Are Used For Global Endorsements
EP 32: How Hollywood Celebrities Are Used For Global Endorsements

In this episode, Stacy discusses how Hollywood celebrities are leveraged by international companies for global endorsement campaigns, and shares some of the top brand celebrity endorsements around the world

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Using Product Placement In Content For Baby Boomers
EP 31: Using Product Placement In Content For Baby Boomers

In this episode, Stacy discusses opportunities to use product placement to market to Baby Boomers and those late Gen Xers to make your sales soar.

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Should The Business Behind Product Placement Be Kept Secret
EP 30: Should The Business Behind Product Placement Be Kept Secret

In this episode, Stacy discusses whether the business of product placement is best kept a secret.

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entertainment marketing is a long game
EP 29: Entertainment Marketing Is A Long Game

In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into one that has high payoffs.

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The Risk Of Not Having A Public Relations Plan In Place
EP 28: The Risk Of Not Having A Public Relations Plan In Place

In this episode, Stacy discusses how to best utilize your budget for a social influencer campaign and shares an 8 step guide on what you need to know before undertaking such a campaign.

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8 Step Guide To How Much To Spend On Social Influencer Marketing
EP 27: 8 Step Guide To How Much To Spend On Social Influencer Marketing

In this episode, Stacy discusses how to best utilize your budget for a social influencer campaign and shares an 8 step guide on what you need to know before undertaking such a campaign.

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The Risks And Costs Of Social Influencer Marketing
EP 26: The Risks And Costs Of Social Influencer Marketing

In this episode, Stacy discusses the risks of social influencer marketing, and how to manage your boss’s expectations on what results to expect.

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9 Reasons Why Programmatic Advertising Doesn't Work For Product Placement
EP 25: 9 Reasons Why Programmatic Advertising Doesn’t Work For Product Placement

In this episode, Stacy discusses why programmatic advertising won’t work for product placement.

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7 Steps To A Celebrity Social Media Campaign
EP 24: 7 Steps To A Celebrity Social Media Campaign

In this episode, Stacy shares 7 tips on how to partner with a celebrity using their social media platforms.

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9 Steps To Get Your Brand On A Talk Show
EP 23: 9 Steps To Get Your Brand On A Talk Show

In this episode, Stacy explains how you can go about getting your brand on a TV talk show.

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