Rent My Brain

Marketing Mistakes
(And How to Avoid Them) Podcast

Welcome to Marketing Mistakes & How To Avoid Them. I’m Stacy Jones, the founder of influencer marketing and product placement agency Hollywood Branded. We help bring the power of pop culture to brands, and believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. My original podcast series focused on influencer and content marketing strategies, and I now also interview other top experts to share their insights and knowledge on topics which make a direct impact on your business today. I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your brand whether you are doing a DIY approach or hiring an expert to help.

marketing mistakes and how tox avoid them with stacy jones

9 steps to get your brand on a talk show
EP108: 9 Steps To Get Your Brand On A Talk Show

In this episode, Stacy explains how you can go about getting your brand on a TV talk show.

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the top holiday product placement
EP 107: The Top Holiday Movie Product Placements

In this episode, Stacy discusses some of her own personal favorite holiday product placements from over the years to turn you into a holiday marketing believer in product placement. 

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EP 106: Brand Differentiation and Inbound Marketing with Jim Flynn | Hult Marketing

In this episode, Stacy sits down with Jim Flynn of Hult Marketing to discuss the ins and outs of brand differentiation while also considering the effectiveness of Inbound Marketing.

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EP 105: Creating A Podcast For Your Business with Stephen Woessner | Predictive ROI

In this episode, Stacy speaks with Predictive ROI CEO Stephen Woessner. Stephen is a digital marketing authority, author, and host of the “Onward Nation” podcast who shares his knowledge on creating profitable podcasts for your business.

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EP 104: Representing Celebrity Talent With Lori Sale | Artist & Brand

In this episode, Stacy sits down with Lori Sale of Artist & Brand to discuss her over thirty years of experience working in Celebrity Endorsement and Brand Partnerships.

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developing personal with susan blair
EP 103: Developing Personas With Susan Baier | Audience Audit

In this episode, Stacy speaks with Susan Baier about the most effective ways to build buyer personas when working with new clients.

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EP 102: Product Placement With Gary Moore Of Dell

In this episode, Stacy sits down with Gary Moore of Dell to discuss how they solidified the Dell brand within the TV and Film industries

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EP 101: Influencer Marketing Law with Sharon Touerek | Legal And Creative

In the first episode of our new “Duo Podcast” series, Stacy sits down with Sharon Tourek of Legal and Creative. Sharon is an intellectual property and marketing law attorney, and in this episode discusses the legal Dos and Don’ts of Influencer Marketing.

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EP 100: Creating Licensed Brands From TV Shows And Movies

In our 100th episode (that’s right...100), Stacy talks to you about how some brands with already built in buyers from the get-go have leveraged pop culture to create new brand lines that get massive consumer attention.

After today’s episode, we’ll be mixing it up a bit by adding in interviews with brands, agencies and other industry leaders discussing the “magic sauce” for a brand’s marketing successes.

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EP 99: Advertising Through Podcasts

In this episode: Stacy talks to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand.

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EP 98: What Brands Need To Think About When Choosing A Celebrity

In this episode, Stacy talks to you about making sure your brand chooses the right celebrity partner for your advertising campaign.

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EP 97: Why Organic Product Placement Increases Brand Sales

In this episode, Stacy talks to you about the importance of organic product placement and provides detail to the types of product placement available for brand partnerships by sharing product placement success stories from over the years.

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EP 96: Dealing With A Celebrity Endorser’s Bad Behavior As A Brand – Part II

In this episode, Stacy shares what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.

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EP 95: Dealing With A Celebrity Endorser’s Bad Behavior As A Brand – Part I

In this episode, Stacy talks to you about what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.

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how blogging helps brands get sales
EP 94: How Blogging Helps Brands Get Sales

In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.

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What Our Team Learned That You May Not Know
EP 93: What Our Team Learned That You May Not Know

In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements and influencers!

 

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PR For Medical Practices part 3
EP 92: PR For Medical Practices – Part 4

In the conclusion to a four-part podcast series, Stacy provides you with very easy steps for you and your team to incorporate PR into your own company to help drive media awareness and make your appointment books even busier!

 

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EP 91 PR For Medical Practices – Part 3
EP 91: PR For Medical Practices – Part 3

In part three of this four-part podcast, Stacy shows you how to write a press release that can help you get media coverage for your medical practice.

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PR For Medical Practices - Part 2
EP 90: PR For Medical Practices – Part 2

In part two of this four-part series, Stacy shows you how to make sure your medical practice website is ready for a journalist.

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EP 89 PR For Medical Practices – Part 1
EP 89: PR For Medical Practices – Part 1

In this episode, Stacy shares the tools you'll need to create a PR program for your medical practice, and why it is just so important for your company to have a PR plan in place.

 

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