Weekly Podcast On Marketing + Business Advice

Marketing Mistakes

(+ How To Avoid Them)

Hi – I’m Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrity and influencer marketing.  With over 250 episodes recorded over the last 5 years, our podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.

Join me as I interview experts across a wide range of how-to-do business, sales and marketing topics, and share insights learned from my own past 25 years of experience.

marketing mistakes how-to avoid them

I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your own brand – whether you are doing a DIY approach or hiring an expert to help. I hope you enjoy the podcast!


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EP 232: 3 Reasons Why Smaller Influencers Get Higher Engagement

In this episode, Stacy shares three reasons why micro influencers create affordable influencer marketing that gets engagement.

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Why Brands Need Long Term Entertainment Marketing Plans For Success
EP 231: Why Brands Need Long Term Entertainment Marketing Plans For Success

In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into one that has high payoffs.

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strengthen your families
EP 230: Strengthening Your Family and Your Business with Jay Feitlinger | StringCan Interactive

In this episode, Stacy sits down with Jay Feitlinger, who is the CEO and founder of StringCan Interactive, a digital marketing agency. He is also the author of “FAMILY 2.0: Harness Business Principles to Reboot your Family in 4 Days,” a book that helps entrepreneurs strengthen their family and their business. The two discuss what mistakes to avoid in developing a digital marketing strategy, and Jay’s experience in balancing life in the office and life at home.

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things you need to know about product placement
EP 229: The Top 7 Insights Brand Marketers Need To Know About Product Placement

In this episode, Stacy Jones shares 7 insights brand marketers should understand in order to better leverage product placement as a marketing practice.

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understanding digital marketing and seo
EP 228: Understanding Digital Marketing and SEO with John Vuong | Local SEO Search

In this episode, Stacy sits down with John Vuong, who is a seasoned sales professional and Internet marketer, as well as the founder of Local SEO Search. The two discuss John’s experience in SEO and digital marketing, and offer listeners some tips and tricks.

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busting through your beliefs kimberly hambrick
EP 227: Busting Through Your Beliefs with Kimberly Hambrick | Kimberly Hambrick Consulting

In this episode, Stacy sits down with Dr. Kimberly Hambrick, who owns Kimberly Hambrick Consulting, and is an Executive Director with the John Maxwell Team and serves on the President’s Advisory Committee. The two discuss how to create a growth plan and bust through your beliefs that are holding you back.

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Developing Brand Positioning and Personal Branding with Lysa Miller
EP 226: Developing Brand Positioning and Personal Branding with Lysa Miller | Ladybugz.com

In this episode, Stacy sits down with Lysa Miller, the CEO and founder of Ladybugz.com and the UnagencyOnline, which is an agency that helps B2C companies focus on eCommerce to generate revenue and growth. The two discuss how developing Brand Positioning and Personal Branding can impact your sales and consumer trust.

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Measuring and Valuing Product Placement
EP 225: Measuring and Valuing Product Placement with Dominic Artzrouni | Concave Brand Tracking

In this episode, Stacy sits down with Dominic Artzrouni, the founder and director of Concave Brand Tracking, a company that tracks a brand’s exposure and impact from product placement in television and film. The two discuss measuring and valuing product placement as well as why it is important for brands to be placed in the right context.

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how to market a new travel business
EP 224: How to Market a New Travel Business with Yann Barbarroux | Flyion

In this episode, Stacy sits down with Yann Barbarroux, who is the CEO as well as Co-Founder & Head of Analytics of Flyion, a service designed to help travelers get compensated in case of flight delays and cancellations. The two discuss how to market a new travel business, and they dive into the details about bitcoin.

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creating content strategy-to-your-brand
EP 223: Creating a Content Strategy for Your Brand with Kristin Bryan | The Chef Sisters

In this episode, Stacy sits down with Kristin Bryan, who is the co-founder of The Chef Sisters, a media company focused on creating content for and marketing food and beverage brands, as well as restaurants. The two both the importance of creating a content strategy for your brand, as well as the pros and cons of massively changing career paths.

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