Rent My Brain

Marketing Mistakes
(And How to Avoid Them) Podcast

Welcome to Marketing Mistakes & How To Avoid Them. I’m Stacy Jones, the founder of influencer marketing and product placement agency Hollywood Branded. We help bring the power of pop culture to brands, and believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. My original podcast series focused on influencer and content marketing strategies, and I now also interview other top experts to share their insights and knowledge on topics which make a direct impact on your business today. I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your brand whether you are doing a DIY approach or hiring an expert to help.

marketing mistakes podcast

6 Ways Brands Can Leverage 'Scary' To Create More Sales
Ep 48: 6 Ways Brands Can Leverage ‘Scary’ To Create More Sales

In this episode, Stacy shares 6 ways scary content actually increases sales for brands willing to work with the horror genre.

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The Realities Of Paid Product Placement Today
Ep 47: The Realities Of Paid Product Placement Today

In this episode, Stacy discusses the realities of paid product placement today.

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TV Pilots And Brand Partnerships
Ep 46: TV Pilots And Brand Partnerships

In this episode, Stacy explains how a TV show comes into existence, the benefits to brands who participate in product placement with these TV pilots – and why it’s worth the risk spending resources and time on an opportunity that may never see the light of a TV screen.

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Flip And Fold Your Brand To Talk Show Success
Ep 45: Flip And Fold Your Brand To Talk Show Success

In this episode, Stacy discusses how your brand can create sales success through talk show partnerships.

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9 Ways To Leverage Product Placement Through Social Media
Ep 44: Why Product Placement Provides An Advertising Solution To TV Clutter

In this episode, Stacy shares 9 successful ways to leverage a brand’s product placement exposure through their own social and digital universe.

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7 Steps To Create A Product Placement Program
Ep 43: 7 Steps To Create A Product Placement Program

In this episode, Stacy shares seven key steps to take to help increase your brand’s product placement campaign success.

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Top 10 Decision Makers On Set Who Need To Know Your Brand
Ep 42: Top 10 Decision Makers On Set Who Need To Know Your Brand

In this episode, Stacy discusses the top 10 Decision Makers involved in product placement.

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Using Social Media At Brand Sponsored Events
EP 41: Using Social Media At Brand Sponsored Events

In this episode, Stacy shares 11 tips that can help a brand better use their own social media at brand sponsored events.

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A Six Step Guide For Brands Wanting To Work With Influencers
Ep 40: A Six Step Guide For Brands Wanting To Work With Influencers

In this episode, Stacy shares six steps you need to know to start working with social influencers.

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Ep 39: Importance Of Social Media Influencers

In this episode, Stacy discusses the importance of social media influencers and their impact on a brand's sales.

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Ep 38: 10 Reasons For Product Placement

In this episode, Stacy shares ten reasons why brands utilize product placement as part of their marketing and advertising strategies.

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Strategic (& Free!) Promotional Partnerships For Your Brand
Ep 37: Strategic (& Free!) Promotional Partnerships For Your Brand

In this episode, Stacy shares tips on how to get major consumer engagement by strategically partnering your brand with an entertainment property.

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Repurposing Content From Social Influencers
Ep 36: Repurposing Content From Social Influencers

In this episode, Stacy discusses what to do after your brand completes an influencer marketing campaign.

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Why Product Placement Provides An Advertising Solution To TV Clutter
Ep 35: Why Product Placement Provides An Advertising Solution To TV Clutter

In this episode, Stacy discusses why production placement provides an advertising solution to the clutter and fragmentation of television today.

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3 Reasons Micro Influencers Get Better Engagement
Ep 34: 3 Reasons Micro Influencers Get Better Engagement

In this episode, Stacy shares three reasons why micro influencers create affordable influencer marketing that gets engagement.

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History Of Product Placement And How Productions Can Become Better Brand Partners
Ep 33: History Of Product Placement And How Productions Can Become Better Brand Partners

In this episode, Stacy discusses the history of product placement, where the business is today and how productions can become better partners to brands.

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How Hollywood Celebrities Are Used For Global Endorsements
Ep 32: How Hollywood Celebrities Are Used For Global Endorsements

In this episode, Stacy discusses how Hollywood celebrities are leveraged by international companies for global endorsement campaigns, and shares some of the top brand celebrity endorsements around the world

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Using Product Placement In Content For Baby Boomers
Ep 31: Using Product Placement In Content For Baby Boomers

In this episode, Stacy discusses opportunities to use product placement to market to Baby Boomers and those late Gen Xers to make your sales soar.

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Should The Business Behind Product Placement Be Kept Secret
Ep 30: Should The Business Behind Product Placement Be Kept Secret

In this episode, Stacy discusses whether the business of product placement is best kept a secret.

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Entertainment Marketing Is A Long Game
Ep 29: Entertainment Marketing Is A Long Game

In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into one that has high payoffs.

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