The Brand: Bumble
Bumble is a location-based social and relationship app that facilitates communication between interested users – whether dating, looking for friends, or growing your professional network. Only female users can make the first contact with matched male users, while in same-sex matches either person can send a message first, allowing women to feel more empowered while making connections.
The TV Series: Riverdale
Riverdale is one of the most popular millennial and teen focused TV series that airs on The CW and Netflix. While navigating the troubled waters of sex, romance, school and family, teen Archie and his gang become entangled in a dark Riverdale mystery. Starring: K.J. Apa, Lili Reinhart and Camila Mendes.
The Network: CW + Netflix
Netflix owns the exclusive international broadcast rights to Riverdale, making the series available as an original series to its platform less than a day after its original U.S. broadcast on The CW, and providing millions of fans around the world an opportunity to watch their favorite TV series.
The Partnership Details
Our partnership with Bumble and The CW’s most popular TV series, Riverdale, featured linear, in-app, and digital components, creating an incredibly well-rounded campaign that drove massive results for both the brand and the TV series. As an added benefit, and one of the driving reasons behind the partnership, Bumble will continue to be seen by viewers around the world as the popular TV series is also on Netflix.