Caffe Bene and Superman Angie Sanoy
PROMOTIONAL PARTNERSHIP BATMAN V SUPERMAN: DAWN OF JUSTICE
Caffe Bene and Superman
Marketing partnerships in entertainment content are a powerful way to expose your brand to audiences you might otherwise never reach. Also known as co-branding and sometimes co-marketing, these strategic partnerships are a powerful tool allowing both the production and brand to join forces and create a successful marketing relationship that generates real results: expanded reach, awareness and sales.
We work with our clients to give them access to partners who have shared consumer demographics and similar marketing objectives. These entities are able to join forces for mutually beneficial marketing and sales promotion.
Hollywood Branded spearheaded an integration and promotional partnership between Warner Bros. movie production Batman v Superman: Dawn of Justice and South Korea’s coffee and bakery retailer, Caffe Bene. This Korean coffee chain has 1,600 locations worldwide, is still growing in the US and and is a challenger to Starbucks in China. This joint strategic partnership resulted in increased brand awareness for both the brand as well as the feature film property, and brought the film into a retail store setting where traditional advertising is not available to purchase.
In the film, the film’s $95,000-day Park Metropolis Downtown features a penthouse suite with a 100-seat cinema, a bowling alley, dual helipads and a private Caffebene, as discussed in Wired magazine.
Our agency reached across international waters to cultivate this partnerships which ended up producing a great number of social media views, likes, and shares, as well as a massive branding initiative bringing the film to life at retail.
We can help your brand enter and thrive in the foreign markets in both the US and abroad. To learn about the options and place your brand on our “ready to partner” opportunities list, call us at 310.606.2030 orcontact us online.
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