Project Description

We built a Coffee Beanery retail store location on the set of Shameless, with a primary cast member as an employee.

The Challenge

Coffee Beanery is a franchise-based coffee retail store with primary concentration on the east coast.  The brand wanted to expand national presence to drive new consumers to the stores as well as open up new opportunities with potential franchisees.

  • Coffee Beanery to obtain national recognition and educate potential to franchise owners.

The Solution

As part of a a number of campaigns for the brand, Hollywood Branded sourced and negotiated the opportunity to partner with Showtime’s hit television series, Shameless, to build a true-to-life (almost!) Coffee Beanery retail store on the set of Warner Bros. studio lot where the show filmed. The location was scripted into the series to have one of the principal characters land a much needed job and work at the location through several episodes.

  • Partnered Coffee Beanery with Showtime’s Shameless, where Jimmy was to be an employee at the local Coffee Beanery with a full set build out.

The Results

Coffee Beanery received phenomenal exposure in 5 episodes, which included: Location Build Out, Logos, Hands-On of Branded Merchandise and Cups, Insert Shots, Signage and Uniform Exposure.  Coffee Beanery had a cumulative reach of over 10 million viewers for the first run of the episodes .

  • Over 10MM Viewers over the course of 5 episodes, including the Season Finale.
  • Exposure Included: Location Build Out, Logo, Hands-On, Insert Shots, Signage and Branded Apparel.