THE GO-TO-EXPERTS ON POP CULTURE PARTNERSHIP INSIGHTS

 

Hollywood Branded's founder and CEO, Stacy Jones is regularly interviewed by global press across TV, print and digital and featured as the top leading expert on pop culture branded partnerships to provide insights across product placement, celebrity, and influencer marketing.

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suprising world of tv product placement
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Hollywood Branded In The Press

Will Smith Talks About Oscars Slap In First Major Interview
Will Smith Talks About Oscars Slap In First Major Interview
Pop culture expert Stacy Jones spoke with Newsy about Will Smith’s strategy to rebuild his rapport with fans after slapping
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The ‘Euphoria’ Effect Is Turning Costume Designers Into The Next Influencers
Make room, Hollywood stylists: costume designers are poised to be the next influencers. Mesh tops, strappy dresses and lace-up-the-leg sandals
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The Breakout Star of ‘Bullet Train’ Is…a Water Bottle
The Breakout Star of ‘Bullet Train’ Is…a Water Bottle?
The action film “Bullet Train” features a starry cast playing a group of assassins aboard a high-speed locomotive in Japan.
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TV Insider’s Hollywood (un)Branded Lounge
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Players on Paramount+: The most valuable esports brand exposure deal you’ve never heard of
I’ll admit it, I was nervous when Paramount+ announced that it would be making Players, a mockumentary centred on Riot
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Streaming video sites are opening a whole new world of virtual product placement
In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like,
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Amazon pushes virtual placement marketing
Amazon pushes “virtual placement marketing”! Putting products through AI technology is more friendly to local audiences
“Audiences just want to skip the ad,” Forrester analyst Mike Proulx told The New York Times. In a recent survey by
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Ryan Seacrest Business Collapsed? Future of Host’s Skincare Line Revealed
As of writing, the website for the skincare line is still live, but no products are available for sale. However,
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'Stranger Things 4' product visibility is worth up to $25 million for Coke, Jif and other brands
‘Stranger Things 4’ product visibility is worth up to $25 million for Coke, Jif and other brands
“Stranger Things” is no stranger to shilling things. The fourth season of the hit Netflix series continues the show’s tradition
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Actor Kevin Spacey Faces 4 More Sexual Assault Charges In The UK
Actor Kevin Spacey Faces 4 More Sexual Assault Charges In The UK
Source: Morning Rush
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rolling stone
Why Aren’t Influencers Talking About Roe v. Wade?
Since Politico published a leaked version of a Supreme Court majority decision draft potentially overturning Roe v. Wade, many mainstream
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Morning Rush One Time Co-Starts And Lovers Depp And Heard Now In Bitter Fight
Rum Diary Hangover: One Time Co-Starts And Lovers Depp And Heard Now In Bitter Fight
Source: Morning Rush
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Así puede Netflix potenciar sus acuerdos de marca en torno a series como 'Stranger Things' y 'Bridgerton' ahora que planea incorporar publicidad
Así puede Netflix potenciar sus acuerdos de marca en torno a series como ‘Stranger Things’ y ‘Bridgerton’ ahora que planea
El cambio de rumbo de Netflix respecto a la publicidad ha hecho que este gremio salive ante la perspectiva de conseguir
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Netflix’s sudden embrace of ads has agencies hoping for bigger partnerships with brands: ‘It opens the doors’
Ad-supported streamer Hulu, which is now part of Disney’s streaming division, also has a dedicated brand-integrations team that worked with production partners while the scripts
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Morning Rush - Depp Vs Heard Defamation Trial
Depp Vs. Heard Defamation Trial
Source: Morning Rush | Read More
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The Super Bowl Ad Themes Agency Experts Expect To See In 2022
The Super Bowl Ad Themes Agency Experts Expect To See In 2022
The Super Bowl isn’t just a big day for football fans—it’s also a pop culture event that draws the interest
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Can Peloton Sue HBO For The Portrayal Of Its Bike
Do you plan on watching HBO’s “Sex and the City” reboot (titled “And Just Like That”)? If so, mini-spoiler alert:
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Hollywood branded squid game and mission impossible press release
Kinh doanh hàng hóa ”ăn theo” phim ảnh, ca nhạc: Học gì từ thế giới?
(HNMCT) – Với số lượng người xem kỷ lục, “Squid Game” (“Trò chơi con mực”) kéo theo cơn sốt kinh
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The Big Question: Could Peloton Sue Over Its ‘And Just Like That’ Appearance?
A Peloton stationary bike played a pivotal role on the new HBO Max “Sex and the City” revival, whose premiere
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Why Instagram Asks Users to Create Second Accounts
Why Instagram Asks Users To Create Second Accounts
Instagram has quietly rolled out a pop-up over the past year that encourages users to “try a new account.” The
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How 17 Content Marketing Formats Align with Lead Generation
Web content supports the lead generation funnel in many ways. Some content builds awareness, pulling your audience in toward you.
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Entertainment Marketing: Everything You Need To Know (Infographic)
The trailer for the new James Bond film is a suitably action-packed and glamourous montage of high-speed car chases, high-end
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Entertainment Marketing: Everything You Need To Know (Infographic)
As a whole, entertainment marketing has a lot in common with both general marketing and public relations. They’re all designed
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hollywoodbranded press release dieselcar and ecocar
Three Jeers For The Badmobile
The perfect wheels for a chemistry teacher or discreet drug kingpin, Walter White’s 2004 Pontiac Aztek was the most inspired
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morning consult disgrace tv hosts won't get a second chance from the publich
One Strike, They’re Out: Disgraced TV Hosts Won’t Get a Second Chance From the Public
No TV host is safe in the year 2021. Just ask Chris Harrison and Ellen DeGeneres. The respective hosts of
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15 Valuable Pieces Of Data Agencies Glean From Clients’ Google Analytics
15 Valuable Pieces Of Data Agencies Glean From Clients’ Google Analytics
Some clients don’t have the information their agency partners need to develop strong, effective marketing and advertising strategies. In these
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The Evolving Art of Product Placement
From Reese’s Pieces in E.T. to Tony Stark’s Audi E-Tron, movie and TV viewers are accustomed to product placement in
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How Agencies Can Ensure Strong Employee Relations At The Hiring Stage
How Agencies Can Ensure Strong Employee Relations At The Hiring Stage
Ensuring employees build healthy relationships with their bosses and peers is key to the success of any business, particularly agencies
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The economics of movie product placements
The Economics Of Movie Product Placements
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celebrities skin care
Do All These Celebrities Need a Skin-Care Line?
All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links,
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On NoAds Netflix Bling Empire Shows a Path for Luxury Brands
On No-Ads Netflix, “Bling Empire” Shows a Path for Luxury Brands
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Press - Hollywood has fed Shia LaBeouf's long and violent history of abuse experts say
Radio interview on Car Product Placement in Film and TV
Soon after the lawsuit was revealed by The New York Times, Australian singer Sia, who worked with LaBeouf on a
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no time to die - james bond
Product placement en No Time To Die, a película de James Bond, sería desperdicio de dinero
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‘Table Stakes’ For Marketers: 15 Things To Budget For In 2022
8. Partnerships And Placements That Build Brand Reputation Smart marketers will focus on building brand reputation far more than just
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How To Help Freelancers Understand An Agency’s Goal And Projects
How To Help Freelancers Understand An Agency’s Goal And Projects
Outsourcing work to freelancers and contractors has been a mainstay of agency life for some time, but the outcome isn’t
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What's Next for Ivanka Trump?
What’s Next for Ivanka Trump?
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How To Market Company Culture Externally To Attract Top Talent
With what is being called “The Great Resignation” currently underway, many companies are seeing turnover rates spike. While the reasons
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fantastic breasts
‘Fantastic Beasts’ is just the start. Johnny Depp’s career is over, experts say.
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borat2
How Sacha Baron Cohen hijacked the political conversation ahead of the US presidential election with ‘Borat 2’
Borat has taken over the world. Again. For the second time, the fictional Kazakh journalist has emerged as the media’s
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For Harry Styles, TMI Is a Four-Letter Word — and Gen Z Influencers Should Take Note
In early May, a plain, vanilla-scented white candle from Target sold out online. A quick glance at product reviews can
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WHAT’S NEXT FOR IVANKA TRUMP?
WHAT’S NEXT FOR IVANKA TRUMP?
Please welcome Selena Gomez, ice cream entrepreneur. Last week, the pop star dropped a new line of pink vanilla ice cream called
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16 Top Content Marketing Trends To Stay On Top Of In 2022
16 Top Content Marketing Trends To Stay On Top Of In 2022
If you’re a marketer, you know that content marketing is not a one-and-done, surefire way to generate immediate conversions. Sharing
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bof
The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need
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Celebs Are Landing C-Suite Gigs _At White-Hot Companies
Celebs Are Landing C-Suite Gigs At White-Hot Companies
As collagen brand Vital Proteins gets new products on store shelves this year, the company has one unlikely exec to
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product placement- do you believe in magic
Product Placement: Do You Believe in Magic?
Oh, the art of product placement. When it’s done right, it’s one of the most subtle forms of advertising there
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will the covid-19 shutdown push hollywood and brands into closer partnership?
Will The COVID-19 Shutdown Push Hollywood And Brands Into Closer Partnership?
Tony Stark may be a man of mystery, but one thing we know about him is that he drives an
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Game of Things - How Netflix & co. feature haptic advertising
Game of Things – How Netflix & co. feature haptic advertising
Home cinema The new providers not only use the possibilities of the big screen in terms of contents, they are
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Marketing during COVID-19: What's the right strategy?
Marketing during COVID-19: What’s the right strategy?
Brand advertisers are going to have to massively adjust their marketing strategy to deal with the situation COVID-19 is placing
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Stars living in influencer houses may be risking their health, but their content is in higher demand than ever
Stars living in influencer houses may be risking their health, but their content is in higher demand than ever
A challenge everyone is navigating right now is where their career fits into the ongoing spread of the COVID-19 coronavirus,
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hollywood branded press corona virus covid19
COVID-19 Impact On Movie Industry
CGTN’s Mike Walter discusses how the coronavirus pandemic is impacting the film industry globally with Stacey Jones, CEO of Hollywood
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kristen bell and dax shepard's new baby line is only 1 of their many lucrative endorsements
Kristen Bell and Dax Shepard’s New Baby Line Is Only 1 of Their Many Lucrative Endorsements
When people think of power couples in Hollywood, Kristen Bell and Dax Shepard might not come to mind right away.
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Ivanka Trump Just Got Some Very-’90s Chunky Highlights
Ivanka Trump has new look. On Feb. 12, the White House Senior Advisor showed up to the anniversary of her Women’s
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Sell With Authority
  Featured Expert Agency Hollywood Branded is featured as an example of an agency doing content marketing right in the
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Jake Paul and Tana Mongeau's break-up was worth more than $600 million in media value — here's how their careers benefited from the whirlwind romance
Jake Paul and Tana Mongeau’s break-up was worth more than $600 million in media value — here’s how their careers
Two of the most controversial creators on YouTube Tana Mongeau and Jake Paul got married last year, but broke up in
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Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends)
Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends)
There is a multitude of factors to consider and important decisions to make when creating an advertising budget. Aside from
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game of thrones
Can Starbucks cup on ‘Game of Thrones’ translate to billions in free advertising?
The white paper Starbucks cup that launched a thousand tweets has already been recycled from Sunday’s “Game of Thrones” episode
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Meghan Markle And Prince Harry Worth After Leaving Royal Family
How Much Meghan Markle And Prince Harry Will Be Worth After Leaving Royal Family, According To Us Branding Expert
After Meghan Markle and Prince Harry announced they would be forging a new identity separate from that of the royal family, it raised questions about
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12 Fun Ways To Use Video To Engage A Brand’s Audience
12 Fun Ways To Use Video To Engage A Brand’s Audience
Video marketing can have an impact at every stage of the buyer’s journey, from growing their awareness of a brand
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k-pop Industry pos celebrity deaths
Stacy Jones Discusses K-Pop industry Post Celebrity Deaths
To discuss the recent series of tragedies in K-Pop, CGTN’s Roee Ruttenberg spoke with Stacy Jones. She’s the CEO of
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Product Placement Landing Stronger Marketing Punch
Product Placement Landing Stronger Marketing Punch
It wasn’t that long ago that product placement was viewed as a luxury for marketers, who would pay up for
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glam squad
Hollywood’s Top Glam Squads: Zendaya, Margot Robbie and the Red-Carpet Talents Launching Trends
Meet the 15 beauty teams on The Hollywood Reporter’s seventh list celebrating showbiz’s most influential hairstylists and makeup artists, who
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What Are All of Ivanka Trump’s Sudden Hair Changes Trying to Tell Us?
Since Melania Trump stepped back from the spotlight, deciding not to campaign alongside President Trump in last fall's midterm election,
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3 ways brands can work with its original shows
The Marketer’s Guide To Netflix: 3 Ways Brands Can Work With Its Original Shows, Despite Their Lack Of Commercials
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the
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How two friends built Revolve into a fashion empire with Instagram influencers
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the
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fastcompany
More product placements may come to Netflix
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the
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The real stars of
The real stars of “Stranger Things”? All those brand names
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the
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How Rihanna’s LVMH Deal Could Change the Future of Celebrity and Fashion Branding
How Rihanna’s LVMH Deal Could Change the Future of Celebrity and Fashion Branding
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the
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how marketers are collaborating with streaming platforms
No ads, no problem: How marketers are collaborating with streaming platforms
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the
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Amazon Taps Kobe Bryant and Other Celebs to Generate Prime Day Buzz
Amazon Taps Kobe Bryant and Other Celebs to Generate Prime Day Buzz
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the
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Pottery Barn is releasing a Friends collection for the show’s 25th anniversary
Pottery Barn is releasing a Friends collection for the show’s 25th anniversary
Back in 2000, Friends made Pottery Barn’s apothecary table — a dark wood storage bench with a bunch of brass-knobbed drawers —
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us womens soccer won the world cup and theyre about to get paid by sponsors
The U.S. women’s team won the World Cup, and they’re about to get paid — by sponsors, anyway
As for those lucrative sponsorships, Stacy Jones, CEO of the marketing agency Hollywood Branded, told MarketWatch that social-media campaigns could
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walmart’s deal with ellen degeneres shows how much america has changed
Walmart’s Deal With Ellen DeGeneres Shows How Much America Has Changed
To watch more interview, to be a guest or for sponsorship opportunities visit: https://www.AskSharifah.com
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stacy jones and sharifah hardie interview
Stacy Jones and Sharifah Hardie Interview
To watch more interview, to be a guest or for sponsorship opportunities visit: https://www.AskSharifah.com
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Here’s What Kylie Jenner Is Up Against in the Baby Market
Here’s What Kylie Jenner Is Up Against in the Baby Market
At 21, Kylie Jenner is the world’s youngest self-made billionaire, thanks to a booming cosmetics business, a hit reality TV franchise and
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The misplaced coffee cup on 'Game of Thrones' is worth $2 billion to Starbucks in free publicity
The misplaced coffee cup on ‘Game of Thrones’ is worth $2 billion to Starbucks in free publicity
  Starbucks did not pay for one of its iconic coffee cups to be surreptitiously left in a scene of “Game of Thrones.”
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That ‘Game of Thrones’ coffee cup is worth at least $250,000 to Starbucks
That ‘Game of Thrones’ coffee cup is worth at least $250,000 to Starbucks
The buzz around the cup accidentally left in a ‘Game of Thrones’ scene is also worth more than $1 million
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Starbucks got an estimated $2.3 billion in free advertising from ‘Game of Thrones’ gaffe, and it wasn’t even its coffee cup
Starbucks got an estimated $2.3 billion in free advertising from ‘Game of Thrones’ gaffe, and it wasn’t even its coffee
Starbucks gained an estimated $2.3 billion in free advertising over the last few days after a modern-day coffee cup was spotted
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instyle lori scandal
Could Lori Loughlin’s Influencer Daughter Actually Benefit from the College Admissions Scandal?
Olivia Jade Giannulli is having a rough week — the revelation that her famous parents (actress Lori Loughlin and fashion
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Jordyn Woods Could Get Richer Thanks to the Tristan Thompson Scandal
Jordyn Woods Could Get Richer Thanks to the Tristan Thompson Scandal
She may no longer have Kris Jenner to protect her, but it looks like Jordyn Woods will be just fine.
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8 Steps To Ensure A Successful Social Influencer Brand Partnership
As part of our guest blog series from leading professionals, here Stacy Jones, CEO of Hollywood Branded, shares her experience and top
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The Red Carpet of The Oscars Is The Best Business Of Beauty Firms (1)
The Red Carpet of The Oscars Is The Best Business Of Beauty Firms
There is less left for one of the most anticipated events of the year, the Oscar Awards gala, and the
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hollywoodbranded podcast
Stacy Jones: Influencer Marketing
    Stacy Jones is the CEO and founder of Hollywood Branded, a Los Angeles influencer marketing, branded content and
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the red carpet is just one big make up
The Red Carpet is Just One Big Makeup Ad
Lady Gaga famously wore no makeup to her audition for A Star Is Born, but you can safely guess that
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Why Dakota Johnson Was the Perfect Choice to Debut Hedi Slimane’s Celine on the Red Carpet
Two rebel forces meet. On Wednesday night, Dakota Johnson became the first Hollywood star to wear Hedi Slimane’s new Celine
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Does Kim Kardashian Have a Responsibility to Speak Up About Kanye West’s Controversial Comments?
From a PR perspective, however, Kardashian’s tweet is a smart move — this according to Stacy Jones, CEO of branding agency Hollywood Branded.
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Did Kanye West Just Kill His Brand?
“Sharing his enthusiasm and love of our president, when much of his fan base does not at this point in
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Will Ryan Seacrest’s Clothing and Skincare Lines Suffer In the Wake of Sexual Misconduct Scandal?
As the Ryan Seacrest drama continues to unfold, with members of the entertainment industry taking sides regarding how the star
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Hollywood Reporter Red Carpet Fashion
“Who are you wearing?” is phased out of preshows and fashion labels feel the burn, but savvy brands attached to
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Entertainment marketing – Luxury Memo special report
While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are
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How National Geographic grew its Snapchat audience by 3M in 3 months
When people think of National Geographic, they probably recall an arresting wildlife photo surrounded by a yellow border on one
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Prince Harry, Meghan Markle, and the politics of celebrity Ring Watch
Can you feel what’s in the air? No, not fall — another potential celebrity engagement! This time it’s maybe, possibly,
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The Bizarre Narrative Of The Celebrity ‘Stepping Out’ Story
f there’s one thing we can count on, it’s celebrity drama. But the other thing we can count on is
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Miley Cyrus Renounces Red Carpets
LOS ANGELES — If a celebrity doesn’t walk a red carpet, are they still a celebrity? In the next phase of her
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The 25 Most Powerful Stylists In Hollywood
THR’s seventh annual ranking celebrates the top image architects who masterfully craft the red carpet looks that make their star
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How Rihanna Is Helping Chopard Sell High Jewellery
How the high jewellery world wins over Millennials is an evolving experiment and Chopard’s current collaboration with 29-year-old superstar Rihanna
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Red Carpet Product Placement ROI
American Marketing Association interviewed Hollywood Branded’s CEO Stacy Jones on celebrity red carpet brand partnerships, and what the value truly
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TV News Show 50mn Inside Interview With Agency CEO On Celebrity Marketing
France’s 50mn Inside news television series sent a camera crew to interview Hollywood Branded’s CEO Stacy Jones on celebrity social media
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Horizont Discusses James Bond and Non-Traditional Product Placement Brand Partners
German print outlet HORIZONT, a leading special interest marketing magazine in Germany, as part of an article on Jame Bond
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BrandChannel Interviews Hollywood Branded on Nielsen Product Placement Study
BrandChannel Interview With Hollywood Branded On Nielsen’s TV Product Placement Survey
US TV Product Placement Boosts Brands, Even as It’s Shrinking Just in time forDonny! veteran Donny Deutsch’s new USA Network
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French TV Show LeTube Interviews Hollywood Branded CEO Stacy Jones
France’s CanalPlus’ television series “LeTube“covers stories in the advertising and media community each Saturday.  The series sent a camera crew
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