The Evolving Art of Product Placement

The Evolving Art of Product Placement

From Reese’s Pieces in E.T. to Tony Stark’s Audi E-Tron, movie and TV viewers are accustomed to product placement in scenes and even as plot elements. According to Investopedia, product placement (also known as embedded marketing) is a form of advertising in which...
Denim and Celebrities

Denim and Celebrities

It took just one line to change the way I denim brands would forever market their jeans, when in 1980, Calvin Klein tapped then-15-year-old rising starlet Brooke Shields to utter: “Do you know what comes between me and my Calvins? Nothing.” The provocative commercial...
The Economics Of Movie Product Placements

The Economics Of Movie Product Placements

Today’s films are brimming with products from big-name brands. How exactly do these partnerships work? In the 2000 film Cast Away, Tom Hanks’ co-star isn’t Leonardo DiCaprio, Meg Ryan, or some other A-list actor. It’s a volleyball, courtesy of Wilson Sporting Goods....
Hollywood’s Newest Crop of Actors Eyed for Beauty Deals

Hollywood’s Newest Crop of Actors Eyed for Beauty Deals

Voted on by Hollywood insiders, the SAG Awards are considered a pretty reliable indicator of how Oscar voters are thinking. And according to Stacy Jones, founder and chief executive officer of pop culture marketing firm Hollywood Branded, the same holds true for...