As a whole, entertainment marketing has a lot in common with both general marketing and public relations. They’re all designed to fulfill customer needs (like marketing) and to create mutually beneficial relationships between a brand and its audiences (like PR). No...
Some clients don’t have the information their agency partners need to develop strong, effective marketing and advertising strategies. In these instances, Google Analytics can provide a wealth of data that would otherwise remain obscured. Before diving into a deep...
From Reese’s Pieces in E.T. to Tony Stark’s Audi E-Tron, movie and TV viewers are accustomed to product placement in scenes and even as plot elements. According to Investopedia, product placement (also known as embedded marketing) is a form of advertising in which...
New Yorkers are anything but subtle. Last week, they made their feelings about Ivanka Trump, their former neighbor, explicitly clear, gleefully sharing photos of signs that had been plastered all over Manhattan. “Not Wanted: Ivanka Trump” the fliers read,...
Overview: Journal of Brand Strategy published article written by Hollywood Branded CEO Stacy Jones, Standing out in a saturated market: Engaging consumers through product placement Journal of Brand Strategy is the major new professional journal publishing in-depth,...
