Varios ejecutivos están empezando a preocuparse que su inversión de product placement en la película de James Bond sea un desperdicio Entre los productos que tenían product placement para la película de James Bond, se cuentan Adidas, Omega y Bollinger Se esperaba...
New Yorkers are anything but subtle. Last week, they made their feelings about Ivanka Trump, their former neighbor, explicitly clear, gleefully sharing photos of signs that had been plastered all over Manhattan. “Not Wanted: Ivanka Trump” the fliers read,...
Tony Stark may be a man of mystery, but one thing we know about him is that he drives an Audi. That fact comes to us courtesy of a long and lucrative association between the luxury auto brand and Marvel Studios, whose films can sometimes resemble the Home Shopping...
Overview: Journal of Brand Strategy published article written by Hollywood Branded CEO Stacy Jones, Standing out in a saturated market: Engaging consumers through product placement Journal of Brand Strategy is the major new professional journal publishing in-depth,...
Typically product placement agencies work either on a retainer or one-off basis. Retainer clients are preferable because it allows the agency time to educate productions on the product and its features. A brand like Nokia might be paying an agency anywhere from...
