Entertainment Marketing: Everything You Need To Know (Infographic)

Entertainment Marketing: Everything You Need To Know (Infographic)

As a whole, entertainment marketing has a lot in common with both general marketing and public relations. They’re all designed to fulfill customer needs (like marketing) and to create mutually beneficial relationships between a brand and its audiences (like PR). No...
The Evolving Art of Product Placement

The Evolving Art of Product Placement

From Reese’s Pieces in E.T. to Tony Stark’s Audi E-Tron, movie and TV viewers are accustomed to product placement in scenes and even as plot elements. According to Investopedia, product placement (also known as embedded marketing) is a form of advertising in which...
What’s Next for Ivanka Trump?

What’s Next for Ivanka Trump?

New Yorkers are anything but subtle. Last week, they made their feelings about Ivanka Trump, their former neighbor, explicitly clear, gleefully sharing photos of signs that had been plastered all over Manhattan. “Not Wanted: Ivanka Trump” the fliers read,...