PRODUCT PLACEMENT AND BRAND INTEGRATION
How We Can Integrate Your Brand
Productions and brands have different agendas – and typically don’t quite understand one another. Hollywood Branded brings you each together to create an organic partnership that truly benefits each party through our experience and understanding of both brand and production needs and goals. For both Product Placement and Brand Integration, there are 3 main types of content exposures: Visual, Verbal and Signage.
Our primary differentiation from other agencies is that every activation is supported by a multi-tactic approach, creating turnkey campaign layers to generate content and maximize exposure. Even the smallest activations include at least two tactics to extend the campaign, inclusive of Social Media and Public Relations.
Product Placement and Brand Integration are an advertising and public relations technique used by companies to organically promote their products and services through appearances in film, television, music video or digital media.
To differentiate the two, Product Placement is the process through which an advertiser integrates a product into selected media for clear visibility. Although the product is visible, it is often not the focus, since it needs to fit almost seamlessly into the context of a scene or story.
PRODUCT PLACEMENT – TV & FILM
This is typically a 12 month program that provides UNLIMITED product placement exposures on screen through our agency’s relationships with key decision makers on set. Why do productions allow this? It saves them time, money and lends reality to their productions. This is where the Hollywood movie magic happens!!! We offer three levels of product placement retainer programs: Entry, Basic and Comprehensive, learn more below.
BRAND INTEGRATION – TV & FILM
Brand Integration is an amplified type of product placement in which the product is central to the program’s plot line. In it, the brand is interwoven within the script, showcasing product functions or unique features. Brand integration typically only occurs with a cash fee, media buy, or significant production trade-out resulting in production savings.
CONTESTS & GAME SHOW INTEGRATION
There are opportunities to feature your brand in top rated game shows and competition series. Brands will typically get a messaging point called out by the host or announcer, along with visual exposure of the brand and the logo. Contest shows typically have consistently high audience viewership. Shows range from typical ‘game shows’ to reality programming with contestant prizing opportunities.
TALK SHOW INTEGRATIONS
Be the talk of the town on air and online! Receive implied celebrity endorsement from the hosts of America’s favorite talk shows. Segments are crafted to feature key messaging and product year round, with additional Holiday specific audience gifting opportunities throughout the year.
MUSIC VIDEO INTEGRATIONS
Music videos offer one of the most affordable and fastest options for a brand to appear on screen alongside top rated celebrity musicians. Brands can reach tens to hundreds of millions of fans who watch music videos online. Guaranteed seconds and logo visibility, and options to create social layover campaigns. Contact us for more information.
CO-BRANDED MOVIE PROMOTIONS
Both Product Placement and Brand Integration is better guaranteed by production when a co-branded advertising or retail campaign is created around the content by the brand. This allows Interactive Campaigns and Co-Promotions to be built to support the partnership, including: co-branded media buys, retail POS, sweepstakes & social media campaigns.
NOT SURE WHERE TO BEGIN?
With all of the marketing options available, having an expert on your side can have a strong positive impact on your brand strategic decisions. Call us for assistance and a product placement assessment.