how product placement works

Why Should You Have An Effective Product Placement Marketing Strategy Plan?

Every brand (and their agency) gets excited when they get that phone call to become a star on that next great TV show or film. Unfortunately, time is of the essence, and if you don’t have a product placement strategy plan in place to seize that golden opportunity, your brand will be left in the dust.

You may have concerns – like whether or not the production will be a good fit, but taking too much time to consider the option may cost you. In fact, if your response is not immediate, it is highly likely the production will be calling your competitors, seeking the next yes answer before you have made up your mind. But there are steps you can take to have a strategy plan in place, and be at the ready to know if you even will want to move forward.

product placement marketing
Below are 3 important steps that you should include as part of your product placement marketing strategy plan.

  1. Determine how your brand will be seen on screen.
  2. Identify your target audience
  3. Distinguish what type of genres work for your brand

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how product placement works

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