Brand Partnerships Sourced on Behalf Of Productions Who Hire Our Team
PRODUCTIONS BRANDED
A DIVISION OF HOLLYWOOD BRANDED
What We Do
Our Productions Branded division works with production companies and studios around the globe to lower production and line budget costs in four unique ways:
Procurement of barter (free) product for on-screen use (i.e. clothing, telephones, water, etc.).
Negotiation of cash fee deals for larger scale on- screen brand integrations.
Identification and development of promotional and licensing partners, aligned with and operating as an extension to your promotional marketing department.
Providing Significant Production Cost Savings
Providing Significant Production Cost Savings
We Become Part Of Your Team
Your production hires our agency to source and provide all of the following elements, which are needed throughout the entire shooting process.
We work with your department heads to assist in obtaining their needs, and ensure larger partnerships are not missed by accidentally featuring competitive brands when deals are made.
We save you valuable time, doing all related research, contacting all prospective brands and coordinating all shipping logistics.
Props – anything a specific character holds
Sets – all items featured in the scene
Wardrobe – any product which touches the bodies of the actors
Transportation – anything that transports characters
Locations – all places where the production is shot
WHO WE ARE
Hollywood Branded is an entertainment marketing agency comprised of industry- leading strategists and activators who create partnerships between brands and content partners. Founded in 2007, we know the landscape inside and out – what brands are looking for in a partnership, and ways productions can creatively meet their goals to help offset their own budgets.
REDUCE & OFFSET BUDGETS
Our Productions Branded division specifically focuses on assisting the production side of the entertainment industry. Working with productions of all sizes, we help to reduce and offset the cost of creating and marketing TV Series, Feature Films, Video Games, Web Series and Music Videos.
WHAT WE DO
WHERE WE DO IT
OUR EXPERIENCE
Our team of experts is guided by 20+ years of specialized industry experience activating 10,000+ partnerships for 250+ brands across a broad range of category types, with hundreds of content partners.
Your Direct Link To Brands
We Work With Brands And ALL Of Their Agencies
WE MANAGE YOUR BRAND PARTNERSHIPS FROM A TO Z
Productions Branded becomes your direct link to the brand community, working hand- in-hand with your executives and production personnel to create a seamless solution that eases workflow and duplication efforts within your production departments.
Our agency services will allow your productions to lower line item costs as well as secure incremental fees and/or promotional marketing extensions that lead to an increase of consumer awareness – leading to an increase in your overall production profits.
We work directly with brand marketers, as well as with their media, creative, PR and product placement agencies.
Brand Categories We Work With (and so many more!)
Airlines
Apparel
Appliances
Automotive
Banking
Beer, Wine & Liquor
Beverages
Building Products
Camping
Casual Dining
Computers
CPG
Education
Cooking
Delivery
Electronics
Eyewear
Exercise & Fitness
Fast Food Restaurants
Financial Services
Food
Footwear
Furniture
Health & Beauty
Home Furnishings
Household Products
Insurance
Internet
Lawn & Garden
Lodging Medical
Non-Profit
Pet Products
Pharmaceutical
Real Estate
Telecom
Restaurants
Retail
Sporting Goods
Telecom
Transportation
Travel & Tourism
& More…
TYPES OF PROJECTS WE’VE WORKED WITH
From Independents To Studio Productions, Network TV To Syndicated And Beyond
Feature Films
- Documentaries
- Scripted
- Strategic Promotions
TV & Streaming
- Scripted
- Reality
- Talk Shows
- Game Shows
Other Content
- Other Content
- Music Videos
- Video Games
- Digital Series
Backstage Activations
- Events
- Premiere & Wrap Parties
- Film Festival Events
- Premiere & Wrap Parties
- Celebrity Gifting Suites
- Talent Gift Bags + Seeding (could go elsewhere but works for TV and Film)
Hollywood branded
SERVICES
- Help your production negotiate the brand partnerships your team already has relationships with.
- Oversee contract & legal paperwork
- Manage materials delivery
- Deliver & track all materials sent to/from brand and production
- Brand reporting of product usage
- Return of Investment delivery to brand and production based on usage within property
PRODUCT PLACEMENT & BRAND INTEGRATIONS
- Represent content partners
- Breakdown content partnership options
- Create production marketing and sales tools for brands and corporations
- Source and present opportunities to thousands of marketing professionals at brands, corporations and agencies
- Strategize with brand marketers and production personnel (writers, producers, directors, etc.) to build a non-obtrusive blend of brand attributes, messaging points, product and signage within creative content
- Negotiate pricing or barter (if any)
- Oversee contract & legal paperwork
- Manage materials delivery
- Deliver & track all materials sent to/from brand and production
- Brand reporting of product usage
- Return of Investment delivery to brand and production based on usage within property
- Secure discounted/gratis swag for production cast & crew.
- Wrap Parties
- Holidays
- Premiere Parties
- Film Festival Screenings
- Introduction of brand to targeted celebrities and trendsetters based upon desired marketing exposure
- Oversee logistics including pricing, shipment and delivery.
- Public Relations assistance to optimize experience for brand to encourage future relationships
PROMOTIONAL ALLIANCE
- Research and identify relevant brand partnership opportunities
- Strategize with client and client agencies the brand marketing elements available for promotional usage
- Work with brand(s) to develop a Letter of Intent
- Oversee activation of promotion elements
- Present a Case Study upon completion
Make Brands WANT To Partner With Your Production
We Help You Build True Brand Partnerships
We work with your team to determine what we can offer brands that will get them excited to partner with your production.
Beyond on screen exposure.
Below is just one way – our team will teach you and help activate proven ways to create stronger brand partnerships.
Something easy and turnkey? Create Behind The Scenes content for brands to repurpose. Brands use this provided content to:
- Show their “Hollywood” presence behind the scenes
- Tease future product placement exposures
THREE STAGES OF REPRESENTATION
Analysis & Strategy Planning
Brand Solicitation & Negotiation
Brand Integration & Promotional Activation
What We Charge
We typically begin working with you starting in early pre-production, and our retainer fee is determined by the scope of work the project demands. A brand-heavy film may have a higher dollar cost for our services than a property with limited brand participation options.
Our service always pays for itself, as projects with more brand participation needs have higher overall dollar cost savings for the production. Our streamlined approach allows your production to not repeat brand outreach and queries within each department – saving you hours on your production pay rate.
Ancillary Project Fees
What Else You Need To Budget For
All overhead and personnel necessary for Productions Branded rendering of services are included within our retainer fee. Reimbursement for out-of-pocket expenses (based upon project need and prior approval) will be billed to the production, and may include:
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