Brand Partnerships Sourced on Behalf Of Productions Who Hire Our Team

PRODUCTIONS BRANDED

A DIVISION OF HOLLYWOOD BRANDED

What We Do

Our Productions Branded division works with production companies and studios around the globe to lower production and line budget costs in four unique ways:

Procurement of barter (free) product for on-screen use (i.e. clothing, telephones, water, etc.).

Negotiation of cash fee deals for larger scale on- screen brand integrations.
Identification and development of promotional and licensing partners, aligned with and operating as an extension to your promotional marketing department.
Resourcing of discounted or gratis swag for production cast and crew, premiere and wrap parties, et al.
B

Providing Significant Production Cost Savings

Providing Significant Production Cost Savings

We Become Part Of Your Team

Your production hires our agency to source and provide all of the following elements, which are needed throughout the entire shooting process.

We work with your department heads to assist in obtaining their needs, and ensure larger partnerships are not missed by accidentally featuring competitive brands when deals are made.

We save you valuable time, doing all related research, contacting all prospective brands and coordinating all shipping logistics.

Props  – anything a specific character holds

Sets – all items featured in the scene

Wardrobe – any product which touches the bodies of the actors

Transportation – anything that transports characters

Locations – all places where the production is shot

Craft Services – food and beverages for the cast and crew to consume
WHO WE ARE

Hollywood Branded is an entertainment marketing agency comprised of industry- leading strategists and activators who create partnerships between brands and content partners. Founded in 2007, we know the landscape inside and out – what brands are looking for in a partnership, and ways productions can creatively meet their goals to help offset their own budgets.

REDUCE & OFFSET BUDGETS
Our Productions Branded division specifically focuses on assisting the production side of the entertainment industry. Working with productions of all sizes, we help to reduce and offset the cost of creating and marketing TV Series, Feature Films, Video Games, Web Series and Music Videos.
WHAT WE DO
We create below-the-line cost savings via product placement and brand integration as well as promotional alliance, licensing extensions and production gifting (wrap and premiere parties) for the property by sourcing appropriate brand partners.
WHERE WE DO IT
While our central focus is the North American marketplace, we have partnered with production companies in South America, Asia, India and Europe for integration and marketing alignments for brands interested in globally targeted entertainment marketing inititiaves.
OUR EXPERIENCE
Our team of experts is guided by 20+ years of specialized industry experience activating 10,000+ partnerships for 250+ brands across a broad range of category types, with hundreds of content partners.

Your Direct Link To Brands

We Work With Brands And ALL Of Their Agencies

WE MANAGE YOUR BRAND PARTNERSHIPS FROM A TO Z

Productions Branded becomes your direct link to the brand community, working hand- in-hand with your executives and production personnel to create a seamless solution that eases workflow and duplication efforts within your production departments.
Our agency services will allow your productions to lower line item costs as well as secure incremental fees and/or promotional marketing extensions that lead to an increase of consumer awareness – leading to an increase in your overall production profits.
We work directly with brand marketers, as well as with their media, creative, PR and product placement agencies.

 

Brand Categories We Work With (and so many more!)

Airlines
Apparel
Appliances
Automotive
Banking
Beer, Wine & Liquor
Beverages
Building Products
Camping

Casual Dining
Computers
CPG
Education
Cooking
Delivery
Electronics
Eyewear
Exercise & Fitness

Fast Food Restaurants
Financial Services
Food
Footwear
Furniture
Health & Beauty
Home Furnishings
Household Products
Insurance

Internet
Lawn & Garden
Lodging Medical
Non-Profit
Pet Products
Pharmaceutical
Real Estate
Telecom

Restaurants
Retail
Sporting Goods
Telecom
Transportation
Travel & Tourism
& More…

TYPES OF PROJECTS WE’VE WORKED WITH

From Independents To Studio Productions, Network TV To Syndicated And Beyond

Feature Films
  • Documentaries
  • Scripted
  • Strategic Promotions
TV & Streaming
  • Scripted
  • Reality
  • Talk Shows
  • Game Shows
Other Content
  • Other Content
  • Music Videos
  • Video Games
  • Digital Series
Backstage Activations
  • Events
  • Premiere & Wrap Parties
  • Film Festival Events
  • Premiere & Wrap Parties
  • Celebrity Gifting Suites
  • Talent Gift Bags + Seeding (could go elsewhere but works for TV and Film)
Hollywood branded

SERVICES

  • Help your production negotiate the brand partnerships your team already has relationships with.
  • Oversee contract & legal paperwork
  • Manage materials delivery
  • Deliver & track all materials sent to/from brand and production
  • Brand reporting of product usage
  • Return of Investment delivery to brand and production based on usage within property

Contact us today!

PRODUCT PLACEMENT & BRAND INTEGRATIONS

  • Represent content partners
  • Breakdown content partnership options
  • Create production marketing and sales tools for brands and corporations
  • Source and present opportunities to thousands of marketing professionals at brands, corporations and agencies
  • Strategize with brand marketers and production personnel (writers, producers, directors, etc.) to build a non-obtrusive blend of brand attributes, messaging points, product and signage within creative content
  • Negotiate pricing or barter (if any)
  • Oversee contract & legal paperwork
  • Manage materials delivery
  • Deliver & track all materials sent to/from brand and production
  • Brand reporting of product usage
  • Return of Investment delivery to brand and production based on usage within property

Contact us today!

PRODUCTION SWAG

  • Secure discounted/gratis swag for production cast & crew.
  • Wrap Parties
  • Holidays
  • Premiere Parties
  • Film Festival Screenings
  • Introduction of brand to targeted celebrities and trendsetters based upon desired marketing exposure
  • Oversee logistics including pricing, shipment and delivery.
  • Public Relations assistance to optimize experience for brand to encourage future relationships

Contact us today!

PROMOTIONAL ALLIANCE

  • Research and identify relevant brand partnership opportunities
  • Strategize with client and client agencies the brand marketing elements available for promotional usage
  • Work with brand(s) to develop a Letter of Intent
  • Oversee activation of promotion elements
  • Present a Case Study upon completion

Contact us today!

Make Brands WANT To Partner With Your Production

We Help You Build True Brand Partnerships
We work with your team to determine what we can offer brands that will get them excited to partner with your production.

Beyond on screen exposure.

Below is just one way – our team will teach you and help activate proven ways to create stronger brand partnerships.

Something easy and turnkey? Create Behind The Scenes content for brands to repurpose. Brands use this provided content to:

 

  • Show their “Hollywood” presence behind the scenes
  • Tease future product placement exposures

THREE STAGES OF REPRESENTATION

Analysis & Strategy Planning

w

Brand Solicitation & Negotiation

Brand Integration & Promotional Activation

What We Charge

In order to be able to provide an accurate estimate as to fees and what types of brand relationships would be applicable, and interested in being showcased within each production, we will need to receive additional information on each of your productions. This includes a synopsis, script or storyboard, estimated budget and list of attached executives, cast and production dates.

We typically begin working with you starting in early pre-production, and our retainer fee is determined by the scope of work the project demands. A brand-heavy film may have a higher dollar cost for our services than a property with limited brand participation options.

Our service always pays for itself, as projects with more brand participation needs have higher overall dollar cost savings for the production. Our streamlined approach allows your production to not repeat brand outreach and queries within each department – saving you hours on your production pay rate.

Ancillary Project Fees

What Else You Need To Budget For

All overhead and personnel necessary for Productions Branded rendering of services are included within our retainer fee. Reimbursement for out-of-pocket expenses (based upon project need and prior approval) will be billed to the production, and may include:

01

Travel expense compensation for reasonable expenses incurred for Brand/Production meetings;

02

Shipping Costs, inclusive of messenger services, postage, shipping services;
B

We Save You Money & Time

03

Fees associated with warehousing of product, if any, if stored within Hollywood Branded warehouse space;

04

Marketing Material needs purchased on behalf of CLIENT, inclusive but not limited to photocopying and proposal preparation

05

Out-Of-Pocket expenses that will be pre-discussed prior to being billed (if any).