PRODUCTIONS BRANDED

HOW WE BRING PRODUCTIONS TO LIFE

WELCOME TO

PRODUCTIONS BRANDED


Productions Branded, a division of Hollywood Branded Inc., focuses on the production side of the entertainment industry. Working with productions of all sizes, we help to reduce and offset the cost of creating and marketing TV shows, Feature Films, Video Games, Web Series, Music Videos and Events. Our agency creates below the line cost savings via product placement and brand integration as well as promotional alliance partnerships and licensing extensions.

 

We additionally work with you to secure production gifting (cast gifts, wrap and premiere parties) for the property by sourcing appropriate brand partners. While our central focus is the North American marketplace, we have partnered with production companies in South America, Asia, India and Europe for integration and marketing alignments for brands interested in globally targeted entertainment marketing initiatives.

We Help You Bring Your Production To Life

Our production division, Productions Branded, is hired by content creators and producers to help source brand partners for either fee based integration, product placement loan/trade, or promotional partnerships.

Add Flexibility To Budgets

Use Brands To Tell Your Story

Get The Materials Your Set Needs

The Benefits Of Bringing Brand Resources Into Your Production Are Endless…

WANT TO KNOW WHAT WE CAN DO FOR YOU?

SERVICES BROUGHT TO YOU BY

PRODUCTIONS BRANDED

While our Hollywood Branded division works with dozens of brands to help them find content partners, our Productions Branded division is solely there to help your production save money through trade or loan of product, possibly find some extra money for storyline integrations (this should not be your goal), or marketers who will help more consumers become aware of your property. During early planning stages, the production hires our agency to source and provide all of the following elements, which are needed throughout the entire shooting process:

OUR SERVICES:


  • Procurement of barter (free) product for on-screen use
  • Negotiation of cash fee deals for larger scale on-screen brand integrations

  • Identification and development of promotional and licensing partners
  • Resourcing of discounted or gratis swag for production cast and crew, premiere and wrap parties

TRANSPORTATION

PROPS

WARDROBE

LOCATION

SETS

THREE STAGES OF REPRESENTATION:

STAGE ONE:

PROJECT ANALYSIS & STRATEGY PLANNING

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ANALYSIS & STRATEGY PLANNING

Estimated Timing: Minimum of 10 Days Pre-Production

1. After initial reading and review of the script(s), we will analyze the content for appropriate brand product placement, brand integration, and brand promotional alliance opportunities based upon target audience and storyline.

Product placement and brand integration opportunities may include scripted verbal mention of brand, insert usage of Brand, hands on usage of Brand, foreground and background placement of brand, wardrobe items, transportation, locations, as well as placement of brand advertising materials including signage, point of purchase, et al.
Part of our unique strategy and service offering is that we establish an estimated return on investment (ROI) metric for each brand participation opportunity in order to establish planned pricing metrics for brand payment. The ROI metric tool we utilize is one which we have developed over many years, utilizing all available research data. Our ROI evaluation is by top media agencies as being one of the best and most evolved within the industry.
2. Working with your promotional marketing department, we will outline a cohesive brand-friendly entertainment marketing alliance strategy that includes Product Placement and Promotional Marketing, and denote where we will work in tandem with your promotional marketing department.
3. Customized marketing materials will be created in order to provide brand and brand agency partners all relevant information required for participation decisions.

This customized package will include a synopsis of the property with relevant production details including cast, executives, timing, distribution and an overview of specific opportunities, which will be accompanied by the property’s script, when relevant and available.
4. A designated support staff dedicated to servicing the production will be provided by Productions Branded, and will:

Communicate directly with the designated production representative(s) and department heads to create Product Placement, Brand Integration, and Promotional Alliance strategy.
Attend client meetings and/or be available for conference calls to discuss, establish and review strategic direction, marketing goals and marketing platforms.

STAGE TWO:

BRAND SOLICITATION
& NEGOTIATION

Learn More

ANALYSIS & STRATEGY PLANNING

Estimated Timing: Minimum of 10 Days Pre-Production

1. After initial reading and review of the script(s), we will analyze the content for appropriate brand product placement, brand integration, and brand promotional alliance opportunities based upon target audience and storyline.

Product placement and brand integration opportunities may include scripted verbal mention of brand, insert usage of Brand, hands on usage of Brand, foreground and background placement of brand, wardrobe items, transportation, locations, as well as placement of brand advertising materials including signage, point of purchase, et al.
Part of our unique strategy and service offering is that we establish an estimated return on investment (ROI) metric for each brand participation opportunity in order to establish planned pricing metrics for brand payment. The ROI metric tool we utilize is one which we have developed over many years, utilizing all available research data. Our ROI evaluation is by top media agencies as being one of the best and most evolved within the industry.
2. Working with your promotional marketing department, we will outline a cohesive brand-friendly entertainment marketing alliance strategy that includes Product Placement and Promotional Marketing, and denote where we will work in tandem with your promotional marketing department.
3. Customized marketing materials will be created in order to provide brand and brand agency partners all relevant information required for participation decisions.

This customized package will include a synopsis of the property with relevant production details including cast, executives, timing, distribution and an overview of specific opportunities, which will be accompanied by the property’s script, when relevant and available.
4. A designated support staff dedicated to servicing the production will be provided by Productions Branded, and will:

Communicate directly with the designated production representative(s) and department heads to create Product Placement, Brand Integration, and Promotional Alliance strategy.
Attend client meetings and/or be available for conference calls to discuss, establish and review strategic direction, marketing goals and marketing platforms.

STAGE THREE:

BRAND INTEGRATION &
PROMO ACTIVATION

Learn More

ANALYSIS & STRATEGY PLANNING

Estimated Timing: Minimum of 10 Days Pre-Production

1. After initial reading and review of the script(s), we will analyze the content for appropriate brand product placement, brand integration, and brand promotional alliance opportunities based upon target audience and storyline.

Product placement and brand integration opportunities may include scripted verbal mention of brand, insert usage of Brand, hands on usage of Brand, foreground and background placement of brand, wardrobe items, transportation, locations, as well as placement of brand advertising materials including signage, point of purchase, et al.
Part of our unique strategy and service offering is that we establish an estimated return on investment (ROI) metric for each brand participation opportunity in order to establish planned pricing metrics for brand payment. The ROI metric tool we utilize is one which we have developed over many years, utilizing all available research data. Our ROI evaluation is by top media agencies as being one of the best and most evolved within the industry.
2. Working with your promotional marketing department, we will outline a cohesive brand-friendly entertainment marketing alliance strategy that includes Product Placement and Promotional Marketing, and denote where we will work in tandem with your promotional marketing department.
3. Customized marketing materials will be created in order to provide brand and brand agency partners all relevant information required for participation decisions.

This customized package will include a synopsis of the property with relevant production details including cast, executives, timing, distribution and an overview of specific opportunities, which will be accompanied by the property’s script, when relevant and available.
4. A designated support staff dedicated to servicing the production will be provided by Productions Branded, and will:

Communicate directly with the designated production representative(s) and department heads to create Product Placement, Brand Integration, and Promotional Alliance strategy.
Attend client meetings and/or be available for conference calls to discuss, establish and review strategic direction, marketing goals and marketing platforms.

Always prompt and responsible. In our business important changes happen within moments notice…always counted on to handle the emergencies in a timely and professional manner.

DreamWorks

…more than great…very dedicated to client service, ‘service’ being the operative word, deep understanding of the entertainment business and leverages that to the client’s benefit. I highly recommend.

Fiji Water

An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.

Volkswagen

In an industry that is at best lax about accountability…ensured that we were constantly updated and worked tenaciously to achieve our objectives. Industry connections and insider knowledge instrumental in ensuring that Gallo brands appeared in a variety of film and television vehicles, the total of which exceeded our expectations. I would certainly hire again.

E&J Gallo

We wanted to thank you for all you did over the past couples of months with setting up Club Med’s partnership with (U.S. Olympic Triathlete) Hunter Kemper. Hunter was absolutely wonderful to work with, and we know there could not have been a better fit for Club Med!

Zimmerman Agency, Account Supervisor

Hollywood Branded’s capabilities are nothing short of amazing. They are creating an awareness of our brand in the entertainment industry that is reaching across the globe. The entire team is friendly, professional, creative, and results oriented. They continue to amaze and exceed expectations on a daily basis.

Gigaset Comm., Product & Marketing Manager

I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.

Blackberry, Director of Brand Entertainment

I know we’ve said it before, but our placement was amazing, from the kitchen to the grocery store!

Mezzetta, Director of Digital Marketing

Hollywood Branded has secured many high-profile placements for our brand. Their proactive approach to brand integration and extensive industry knowledge has gotten our brand in front of new audiences. It’s truly a pleasure to work with a team so passionate about what they do

FLIR, PR & Marketing

Hollywood Branded has been instrumental in effectively getting our brand in front of audiences and increasing our brand awareness. They’re extremely knowledgeable in their field and are constantly bringing new opportunities to the table. I highly recommend them to anyone looking to increase brand awareness.

PassionRoses, Account Manager

Hollywood Branded couldn’t have been a greater partner start to finish on the Middle School movie/Pilot FriXion pen integration and consumer promotion. The Hollywood Branded team was always accessible with plenty of creative and strategic ideas to present to their client, our filmmakers and marketing team.

CBS Films, Partnerships & National Promotions

…consummate professional with innate abilities to devise creative brand building programs that provide excellent ROI.

Montblanc, Director, Marketing & Communications NA

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PARTNER WITH

PRODUCTIONS BRANDED

We will be able to assist you in lowering major category expenses, as well as save your department heads inordinate amounts of time and extra hours (billed to you!) hunting down their own individualized brand needs. Our agency specializes in creating a one-stop-shop for bringing in brand partners across a variety of categories customized for your production, and leveraging them into promotional marketing partners. Our agency fees are based on your specific production needs.

An Overview of What You’ll Need to Get Started:

PRODUCTION CHECKLIST

  • Production Title | Genre | Cast | Synopsis
  • Type of Production (TV, Film, Web, Music Video, Other)
  • Production Budget | Shoot Location
    Filming Start Date & Wrap Date
  • Distributor/Network Producer/Writer/Director
  • Production Company Name
  • Production Contact Name, Email & Phone
  • Producer/Writer/Director
  • Script or Treatment, if available
  • Anything else you think we should be aware of…

OUR AGENCY

PRESS

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