Talent, IP + Licensing
Turn Cultural Equity Into Something People Can Buy.
HB structures licensing relationships between brands, talent and entertainment properties - creating products, content rights and promotional programs that have a real commercial reason to exist.
What This Is
Licensing is not a logo on a product. It is a commercial agreement that connects story, consumer demand, rights and distribution.
We source, strategize, negotiate and execute licensing relationships across celebrities, film, television, sports, gaming and music - locally, nationally and internationally when the opportunity calls for it.
- Talent, celebrity and entertainment-property licensing
- Product-line, capsule + consumer-product concepts
- Content rights for brand advertising and events
- Retail and licensing-partner sourcing
- Royalty, guarantee, territory + term structure
- Approvals, production, launch + extension coordination
The Build
HB turns an idea into a managed program.
Product Licensing
Use marks, characters or a property to create a product line that speaks to an existing fan base.
Content Rights
Secure permission to use approved entertainment content in brand advertising, presentations, events or campaigns.
Co-Promotion
Use a release-window marketing partnership when the objective is consumer engagement, not a new licensed SKU.
Proof + Practical Value
Each licensing lane has different economics. The structure matters.
A new product line typically needs a royalty and guaranteed minimum tied to the property, territory, product category and expected sales. Content rights for advertising can require a separate license fee. A co-promotion can be a different exchange altogether, built around media, retail and release support.
The opportunity can be far bigger than a one-time product.
Built to become more.
A well-built licensing program can open a retail door, create a campaign narrative, establish an ongoing revenue line and give consumers a real way to participate in an entertainment or talent relationship.
Practical Questions
What people need to know first.
Can HB help us license content for advertising?+
Yes. HB can source and negotiate appropriate contractual permissions for content use in media, corporate presentations and event settings.
Does a celebrity need a separate endorsement agreement?+
Often, yes. A celebrity’s name, likeness, participation and content obligations may require terms beyond the underlying licensing relationship.
Can a brand bring an idea before a property is selected?+
Yes. A Playbook is designed to define the product, audience, category, commercial framework and partner criteria before outreach.
Start Here
Build the commercial path before you chase the license.
Register your brand, production, talent, property or idea with HB Radar. It is free, and it gives the team the information needed to route the right next step.