Finding ways to successfully engage with consumers through social media platforms are a requirement to a brand’s marketing strategy. Hollywood Branded addresses this core brand need by creating comprehensive stand-alone social media campaigns utilizing entertainment and celebrities; providing easily digestible content takeaways for posting from each agency activation; and offers the option of full agency management of the brand’s social media universe.
STAND ALONE SOCIAL MEDIA CAMPAIGNS
Stand-alone social media campaigns are crafted with entertainment and celebrity partners, typically incorporating contests and giveaways to further engagement and participation by current fans, while broadening the reach to create new followers introduced by the partner.
CAMPAIGN ACTIVATION POSTING
Hollywood Branded develops content from each agency activation for the brand’s social media sites to further heighten consumer engagement and build fan base. Hollywood Branded prepares the content with imagery, verbiage and appropriate hash tags for the brand’s internal team or partner agency to upload to relevant sites.
FULL SERVICE SOCIAL MEDIA MANAGEMENT
Our agency additionally offers full service daily social media management where we proactively post and grow interactions within the brand’s social media universe. Social media site management includes, amongst others, Facebook, Pinterest, Twitter and Instagram with service including:
- Develop custom profiles on a variety of social networking sites.
- Create and schedule valuable, targeted content strategically and consistently year round.
- Respond to all audience interactions and develop a following of social media influencers.
- Create a social media calendar and make adjustments as needed.
- Manage all the various social platforms.
- Collect, analyze and present Analytics/metrics from various sources to decide what is working best and what needs to be augmented.
- Implement social media advertising campaigns.