Hollywood Branded Secures Set Decoration Exposure for Shameless Episode

Shameless is set in working-class Chicago, the Gallagher family, a working class family of eight, must survive the ups and downs of today’s recession. With a mother who is out of her element and an alcoholic father who usually ends up passed out on the living room floor, 18-year-old daughter Fiona is left with the task of keeping her five younger brothers and sisters on the straight and narrow. This series is based on the UK series of the same name.


What Hollywood Branded Inc. Did:

Various bags of 3 oz. original, salt & pepper, salt & vinegar, and barbecue flavored popchips receive set decoration exposure throughout the convenience store scenes. 1)  popchips receives exposure within the store when the owner, Kash (Pej Vahdat), rejoices his wife’s pregnancy.  2) Later in the scene, popchips receives background exposure when Kash walks in on Ian Gallagher (Cameron Monaghan) and Mickey Milkovich (Noel Fisher). popchips receives further exposure when Mickey confronts Kash about their earlier encounter. 3) Original flavored popchips dress the shelves behind Mickey. 4) The same bags receive an insert shot when Kash shoots them to scare Mickey into returning the candy bar he stole from the counter.


“But At Least Came A Knock”; Season 1, Episode 9 – 3.6.2011 :

Monica comes back when Frank (William H. Macy) needs her to sign documents and decides to take Liam with her. Meanwhile, Steve (Justin Chatwin) and Fiona (Emmy  Rossum) move together.


Results/Placement ROI:

Overall Placement Value: $52,000.00
Audience Reach: 2,199,600
Overall Audience Retention: 1,759,680
Positive Feeling From Placement: 1,011,816
Influenced To Purchase Product: 373,932