Social Influencer Marketing is a form of marketing in which the focus is placed on key individuals who have built a fan base that follows the influencer due to shared interests. Our objective is to ensure that you obtain the greatest return on your investment possible. We do this by associating your brand with a strong Celebrity Influencer who has a positive reputation with your audience.
We build brand relationships with established talent and can even connect you with emerging talent options. With social media having such tremendous PR force, the power of a celebrity social influencer can provide you with a tremendous marketing partnership. In fact, studies show that user-generated content is trusted 50% more than any other source!
CELEBRITY MARKETING OVERVIEW
Social influencers can range from micro-influencers, who’s highly engaged fans number below 10,000, to mega social influencer personalities with fan bases in the tens of millions. Which one is right for your brand depends on your category, budget and desired end result goals. As is which platform(s) your social media campaign is built around – Facebook, Instagram, YouTube, Snapchat, TikTok, Twitter or more.
GETTING STARTED WITH INFLUENCER MARKETING
We offer the ability for brands to partner with a variety of social influencers, ranging from fashion designers, personalities, actors, musicians, and sports heroes to DIY’ers, moms and more. Customized text, still images and videos are then self-promoted through one or more social platform, often with contests and calls to action included – and at the least, a hashtag. Utilizing digital social influencers will help make an impact on brand awareness, purchase interest, and ultimately, sales.
- The benefit of another voice validating your brand
- Be represented by people your audience trusts
- Get an instant boost to social media profiles
- Deliver timed promotions and tactics
THE POWER OF SOCIAL INFLUENCERS
The power of influencer partnerships has been proven to impact brand sales. A simple post featuring a product and a few carefully chosen words and hashtags can lead to thousands of sales overnight. But choosing your Instagram influencer partner isn’t as easy as just seeing who has the biggest fan base.
There is a lot more to making the right decision for your brand. Read this article for tips on choosing your social media marketing partners, then contact us for help in getting started. Check out the stats below to see what tremendous impact social media has been having on brands.
2.3 BILLION
PEOPLE HAVE SOCIAL MEDIA ACCOUNTS
Social Media Reach
3.1 BILLION
ACTIVE INTERNET USERS CURRENTLY
Span of the Next
2.3 BILLION
PROJECTED WORLDWIDE SOCIAL USERS FROM 2010-2020
Extended Audience
3.6 BILLION
MOBILE INTERNET USERS VIA SMARTPHONES AND TABLETS
Potential Reach
CONNECT FAN FAVORITE CELEBRITIES TO YOUR TARGET MARKET
Crayola Brand Integration Results
Syneron Candela Case Results
Social Media Management
Our agency additionally offers full service daily social media management where we proactively post and grow interactions within the brand’s social media universe. Social media site management includes, amongst others, Facebook, Pinterest, Twitter and Instagram.
Blog Creation
Social Media Content Creation
Content-driven websites ensure that your brand have the opportunity to engage with target customers in as many relevant and memorable ways as possible, and the best content is share-worthy, allowing you to expand the reach of your audience and attract new readers, viewers, and buyers.
Millennial Social Media Influencers
Ready to partner celebrities to your brand – without spending a million? Sign up for our webinar series to learn Hollywood insider tricks that will help you create and kick-start an entertainment marketing campaign that is the perfect addition to your social media program. Then call us at 310.606.2030 to get started.
FEATURED ARTICLE:
How Digital Influencers Are Breaking Into Hollywood
While in the recent past these social influencers have only had small cameos or supporting roles, we are starting to see them taking the main spotlight, in a practice that is undoubtably going to grow. Hollywood Branded takes a look at the new trend of using digital influencers in mainstream Hollywood blockbusters.
WITH CELEBRITY INFLUENCE,
YOUR BRAND NEVER LOOKED BETTER
Learn about influencer marketing, branding options, price info, and more in our service brochure.