Social Influencer Marketing is a form of marketing in which the focus is placed on key individuals who have built a fan base that follows the influencer due to shared interests.Our objective is to ensure that you obtain the greatest return on your investment possible. We do this by associating your brand with a strong Celebrity Influencer who has a positive reputation with your audience.
We build brand relationships with established talent and can even connect you with emerging talent options. With social media having such tremendous PR force, the power of a celebrity social influencer can provide you with a tremendous marketing partnership. In fact, studies show that user-generated content is trusted 50% more than any other source!
Social influencers can range from micro-influencers, who’s highly engaged fans number below 10,000, to mega social influencer personalities with fan bases in the tens of millions. Which one is right for your brand depends on your category, budget and desired end result goals. As is which platform(s) your social media campaign is built around – Facebook, Instagram, YouTube, Snapchat, Vine, Twitter or more.
We offer the ability for brands to partner with a variety of social influencers, ranging from fashion designers, personalities, actors, musicians, and sports heroes to DIY’ers, moms and more. Customized text, still images and videos are then self-promoted through one or more social platform, often with contests and calls to action included – and at the least, a hashtag. Utilizing digital social influencers will help make an impact on brand awareness, purchase interest, and ultimately, sales.
The benefit of another voice validating your brand
Be represented by people your audience trusts
Get an instant boost to social media profiles
Deliver timed promotions and tactics
THE POWER OF SOCIAL INFLUENCERS
The power of influencer partnerships has been proven to impact brand sales. A simple post featuring a product and a few carefully chosen words and hashtags can lead to thousands of sales overnight. But choosing your Instagram influencer partner isn’t as easy as just seeing who has the biggest fan base.
There is a lot more to making the right decision for your brand. Read this article for tips on choosing your social media marketing partners, then contact us for help in getting started. Check out the stats below to see what tremendous impact social media has been having on brands.
Social Media Reach
2.3 billion people have social media accounts
Social Media Reach
Span of the Net
Currently, there are 3.1 billion active internet users
Span of the Net
projected worldwide social users from 2010-2020
mobile internet users via smartphones and tablets
Connect Fan Favorite Celebrities To Your Target Market
Our agency additionally offers full service daily social media management where we proactively post and grow interactions within the brand’s social media universe. Social media site management includes, amongst others, Facebook, Pinterest, Twitter and Instagram
Posting a minimum of three blogs per week will dramatically increase your website visitors and provide more authentic – and interested – engagement that will lead to sales. Our team offers full content writing in your brand’s voice.
Content-driven websites ensure that your brand have the opportunity to engage with target customers in as many relevant and memorable ways as possible, and the best content is share-worthy, allowing you to expand the reach of your audience and attract new readers, viewers, and buyers.
Millennials are a generation that want the next cool and up and coming thing and they like the instant satisfaction of posting online. Social media IS their world, and they are constantly on their phones connected to that world. And as a brand, you want to be in that world too.
Ready to partner celebrities to your brand – without spending a million? Sign up for our webinar series to learn Hollywood insider tricks that will help you create and kick-start an entertainment marketing campaign that is the perfect addition to your social media program. Then call us at 310.606.2030 to get started.
Social Media Influencer Resources
FEATURED ARTICLE: How Digital Influencers Are Breaking Into Hollywood
While in the recent past these social influencers have only had small cameos or supporting roles, we are starting to see them taking the main spotlight, in a practice that is undoubtably going to grow. Hollywood Branded takes a look at the new trend of using digital influencers in mainstream Hollywood blockbusters.