Mistake #16:  Forgetting To Find Out The Specifics

Mistake #16: Forgetting To Find Out The Specifics

The hottest TV show in Hollywood has an opportunity to feature a brand – with a major character!  Before jumping up and down with Glee (yes, even that show too), the brand manager needs to do a little detective work.   Know the scene the brand will be featured...
Mistake #7:  Taking Too Long To Respond

Mistake #7: Taking Too Long To Respond

Every brand (and their agency) gets excited when they get that phone call to become a star on that next great TV show or film.  Unfortunately, time is of the essence, and if you don’t have a plan in place to seize that golden opportunity, you will be left in the dust....
Mobile Is Integral To The Movie-Going Experience

Mobile Is Integral To The Movie-Going Experience

The movie theater necessities: Popcorn, a large soda, Red Vines, maybe some nachos if you’re really hungry… and apparently, your smartphone. It’s no secret that mobile activity is seriously on the rise – it is on pace to surpass TV as the predominant screen of use....
Mobile Is Integral To The Movie-Going Experience

Mobile Is Integral To The Movie-Going Experience

The movie theater necessities: Popcorn, a large soda, Red Vines, maybe some nachos if you’re really hungry… and apparently, your smartphone. It’s no secret that mobile activity is seriously on the rise – it is on pace to surpass TV as the predominant screen of use....
Millennials Are Multi-tasking And Constantly Consuming Media

Millennials Are Multi-tasking And Constantly Consuming Media

According to a new study conducted by Statista, the Millennial generation consumes as many as 18 hours a day of media, the majority of that time comprised of browsing the Internet, with Social Networking at a close second. It should be noted that we live in an age in...