Mistake #6:  Thinking Product Placement Is Expensive

Mistake #6: Thinking Product Placement Is Expensive

There is a common misconception that any product placement of brands in TV and feature film is paid for – with a lot of dollars.  And the media strongly supports this opinion.  While this holds true for what is known as Brand Integration, where money is exchanged to...
Mistake #4:  Thinking Music Videos Are Just For Kids

Mistake #4: Thinking Music Videos Are Just For Kids

Think music videos and artist brand partnerships are just for kids? While it is often assumed that tweens and teens are the predominant target group, this is a huge misconception. In actuality, the 45+ age group is the largest music buying demographic. Turns out you...
Mistake #16:  Forgetting To Find Out The Specifics

Mistake #16: Forgetting To Find Out The Specifics

The hottest TV show in Hollywood has an opportunity to feature a brand – with a major character!  Before jumping up and down with Glee (yes, even that show too), the brand manager needs to do a little detective work.   Know the scene the brand will be featured...