Mistake #11 – Forgetting To Create A Marketing Plan Safety Net

Mistake #11 – Forgetting To Create A Marketing Plan Safety Net

When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand manager not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that...
Mistake #18: Not Using Low Cost Ways To Work With Celebrities

Mistake #18: Not Using Low Cost Ways To Work With Celebrities

Consumers are proven to follow the trends of celebrities and embrace the products that those they covet and admire use – on screen and off screen. A celebrity seen with a brand provides a perceived endorsement presence that can impact sales and increase consumer...
LeBron James: There’s An App For That

LeBron James: There’s An App For That

LeBron James has built quite a resume of big brand endorsements.  These deals, which include McDonald’s, Nike and Samsung, have landed him the top spot as the highest grossing American brand endorser, earning him more than the top ten MLB endorsers combined. He is...