Mistake #11 – Forgetting To Create A Marketing Plan Safety Net

Mistake #11 – Forgetting To Create A Marketing Plan Safety Net

When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand manager not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that...
Mistake #6:  Thinking Product Placement Is Expensive

Mistake #6: Thinking Product Placement Is Expensive

There is a common misconception that any product placement of brands in TV and feature film is paid for – with a lot of dollars.  And the media strongly supports this opinion.  While this holds true for what is known as Brand Integration, where money is exchanged to...
Mistake #2:  Misunderstanding Why You Don’t Get What You Need

Mistake #2: Misunderstanding Why You Don’t Get What You Need

When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend but safeguards are needed.  Things go awry and the fact is most high caliber celebrities don’t attend for free, no matter how...
Mistake #5:  Partnering With The Wrong Celebrity Swag Bag

Mistake #5: Partnering With The Wrong Celebrity Swag Bag

Celebrity swag bags at events are one of the easiest ways to get the brand into multiple celebrities’ hands at events. Brands of all categories benefit from the recognition and popularity products gained from the brush of celebrity fame from these gift bags given to...