Though it may seem as though the entire tween population is the consistent and unavoidable movie theater crowd, recent films and TV shows have proven that with the right script and the right cast, the baby boomer is the actual market to target. Brands have a...
Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of a product placement in horror movies doesn’t have to be. Many brands immediately reject the idea of partnering with horror...
For those who are still skeptical of the significance of social media and see it as a pointless youth obsession, despite the evidence pointing towards its ability to capture some of the most coveted target markets, here is more foundation to support its power. Music,...
Ever since she was officially made The Duchess of Cambridge upon marrying Prince William in 2011, Kate Middleton has been admired internationally. She was named the UK’s Top Beauty Icon for three years straight, was featured on Vanity Fair’s International Best...
The phone call Lupita Nyong’o received a few weeks before accepting her diploma alongside her fellow Class of 2012 Yale Drama graduates would be a life-changing one. Ever since she received that call from Steve McQueen saying that she’d been cast as Patsey in...
