Facing The New Paradigm In Music Marketing In 2014

Facing The New Paradigm In Music Marketing In 2014

As Rolling Stone Magazine put it, 2013 was “The Year of the Album-Release Stunt,” and we can certainly expect 2014 to continue the trend of promotional hooplas and odd partnerships surrounding mainstream album releases. 2013 was the breakthrough year for promotional...
Millennials Are Multi-tasking And Constantly Consuming Media

Millennials Are Multi-tasking And Constantly Consuming Media

According to a new study conducted by Statista, the Millennial generation consumes as many as 18 hours a day of media, the majority of that time comprised of browsing the Internet, with Social Networking at a close second. It should be noted that we live in an age in...
Not Only Do Audiences Love Scary, But Marketers Should Too

Not Only Do Audiences Love Scary, But Marketers Should Too

As we discussed previously, the horror genre is on the rise. Not only do scary movies bring in big audiences to the theaters, but due to the low costs generally involved in creating them, the ROI is staggering. This news alone is great for marketers, but now, research...