When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand manager not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that...
There is a common misconception that any product placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion. While this holds true for what is known as Brand Integration, where money is exchanged to...
Whether it’s to launch a brand new product line, or to boost a relatively well-known name to top of mind, alcohol brands continue to look to celebrities to engage consumers. Relying on Hollywood talent to propel alcohol brand sales is no new strategy. From Ed McMahon...
The hottest TV show in Hollywood has an opportunity to feature a brand – with a major character! Before jumping up and down with Glee (yes, even that show too), the brand manager needs to do a little detective work. Know the scene the brand will be featured...
Every brand (and their agency) gets excited when they get that phone call to become a star on that next great TV show or film. Unfortunately, time is of the essence, and if you don’t have a plan in place to seize that golden opportunity, you will be left in the dust....
