Mistake #11 – Forgetting To Create A Marketing Plan Safety Net

Mistake #11 – Forgetting To Create A Marketing Plan Safety Net

When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand manager not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that...
Mistake #6:  Thinking Product Placement Is Expensive

Mistake #6: Thinking Product Placement Is Expensive

There is a common misconception that any product placement of brands in TV and feature film is paid for – with a lot of dollars.  And the media strongly supports this opinion.  While this holds true for what is known as Brand Integration, where money is exchanged to...
Mistake #16:  Forgetting To Find Out The Specifics

Mistake #16: Forgetting To Find Out The Specifics

The hottest TV show in Hollywood has an opportunity to feature a brand – with a major character!  Before jumping up and down with Glee (yes, even that show too), the brand manager needs to do a little detective work.   Know the scene the brand will be featured...
Mistake #7:  Taking Too Long To Respond

Mistake #7: Taking Too Long To Respond

Every brand (and their agency) gets excited when they get that phone call to become a star on that next great TV show or film.  Unfortunately, time is of the essence, and if you don’t have a plan in place to seize that golden opportunity, you will be left in the dust....