Mistake #6:  Thinking Product Placement Is Expensive

Mistake #6: Thinking Product Placement Is Expensive

There is a common misconception that any product placement of brands in TV and feature film is paid for – with a lot of dollars.  And the media strongly supports this opinion.  While this holds true for what is known as Brand Integration, where money is exchanged to...
Mistake #3:  Not Having An ROI Plan In Place

Mistake #3: Not Having An ROI Plan In Place

Brand Integration aka Product Placement is a firmly established marketing tactic used by at least 89% of Fortune 100 brands. As with any marketing tactic, success is only proven to brand management by the ability to measure the activation. Many brand managers have...
Mistake #8: Not Understanding Product Placement Options

Mistake #8: Not Understanding Product Placement Options

One of the best ways to engage consumers is through product placement in entertainment. In today’s TV and feature film content, there are brand product placement appearances in almost every production. A fact showcased by the Association of National Advertisers survey...