Mistake #19:  Being Afraid To Align Your Brand With The Horror Genre

Mistake #19: Being Afraid To Align Your Brand With The Horror Genre

Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of a product placement in horror movies doesn’t have to be. Many brands immediately reject the idea of partnering with horror...
Mistake #4:  Thinking Music Videos Are Just For Kids

Mistake #4: Thinking Music Videos Are Just For Kids

Think music videos and artist brand partnerships are just for kids? While it is often assumed that tweens and teens are the predominant target group, this is a huge misconception. In actuality, the 45+ age group is the largest music buying demographic. Turns out you...
Mistake #16:  Forgetting To Find Out The Specifics

Mistake #16: Forgetting To Find Out The Specifics

The hottest TV show in Hollywood has an opportunity to feature a brand – with a major character!  Before jumping up and down with Glee (yes, even that show too), the brand manager needs to do a little detective work.   Know the scene the brand will be featured...
Mistake #7:  Taking Too Long To Respond

Mistake #7: Taking Too Long To Respond

Every brand (and their agency) gets excited when they get that phone call to become a star on that next great TV show or film.  Unfortunately, time is of the essence, and if you don’t have a plan in place to seize that golden opportunity, you will be left in the dust....