Mistake #9:  Failing to capture the Millennial Market

Mistake #9: Failing to capture the Millennial Market

Millennials have deep pockets and like to spend.  Millennials are also the hardest and most elusive market for brand marketers to engage with unless their attention is grabbed in a way they trust and where they spend time – which is through their chosen content...
Mistake #4:  Thinking Music Videos Are Just For Kids

Mistake #4: Thinking Music Videos Are Just For Kids

Think music videos and artist brand partnerships are just for kids? While it is often assumed that tweens and teens are the predominant target group, this is a huge misconception. In actuality, the 45+ age group is the largest music buying demographic. Turns out you...
Millennials Are Multi-tasking And Constantly Consuming Media

Millennials Are Multi-tasking And Constantly Consuming Media

According to a new study conducted by Statista, the Millennial generation consumes as many as 18 hours a day of media, the majority of that time comprised of browsing the Internet, with Social Networking at a close second. It should be noted that we live in an age in...