Mistake #19:  Being Afraid To Align Your Brand With The Horror Genre

Mistake #19: Being Afraid To Align Your Brand With The Horror Genre

Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of a product placement in horror movies doesn’t have to be. Many brands immediately reject the idea of partnering with horror...
The TV-Bingeing Phenomenon

The TV-Bingeing Phenomenon

The word “binge” itself has a very negative connotation, and in regards to the recent TV-bingeing phenomenon brought upon by the rise of online streaming TV services, some feel that the association is appropriate. Interestingly, among that “some” is Mitch Lowe,...