In this episode, Stacy sits down with Jeff Pulvino, the co-founder and CEO of Boost Media Group, an agency that specializes in web development, online marketing, and sales optimization. The two discuss Jeff’s experience and what he has learned to best help a business achieve their online marketing goals.

 

Ways To Connect:
Website: Boost Media Group
Facebook: @boostmediagroup
Instagram: @boostmediagroup
Twitter: @BoostMediaGrp

 

Hollywood Branded Refresher Episodes
Check out some of the past interviews below:

You can check out our playlist here

Hollywood Branded  Content Marketing Blog
The following content marketing blog below provide even more insights.

hollywood branded influencer marketing school

The Path To Becoming A Certified Influencer Marketer With Hollywood Branded

Get ready to learn a ton of how-to’s and the tips and tricks of our trade, as you advance your influencer marketing game!

influencer marketing school
  • Full-Length Training Videos
  • Transcripts – Infographics
  • eBook Guides
  • Case Studies
  • Hollywood Branded Surveys
  • MP3 Downloads
  • Animated Videos
  • Additional Educational Material
  • Quizzes & Exams
  • Certifications In Influencer Marketing

We GUARANTEE that this class series will provide you with the foundation to make campaigns successful for your brand.

Transcripts:

Stacy Jones: 00:01
Welcome to Marketing Mistakes (And How To Avoid Them). I’m Stacy Jones, the founder of influencer marketing and branded content agency Hollywood Branded. This podcast provides brand marketers a learning platform for topics perse to share their insights and knowledge on topics which make a direct impact on your business today. While it is impossible to be well versed on every topic and strategy that can improve bottom line results, my goal is to help you avoid making costly mistakes of time, energy, or money, whether you are doing a DIY approach or hiring an expert to help. Let’s begin today’s discussion.

Automated voice: 00:31
Welcome to Marketing Mistakes (And How To Avoid Them). Here’s your host, Stacy Jones.

Stacy Jones: 00:36
Welcome to Marketing Mistakes (And How To Avoid Them). I’m Stacy Jones. I’m so happy to be here with you all today and I want to give a very warm welcome to our I guest today, the co founder and CEO of Boost Media Group, Jeff Pulvino. Boost Media Group is a full service digital marketing lead generation agency, that specializes in web development, online marketing and sales optimization. Jeff has also built, managed and consulted a wide variety of industries for the past 20 years, proving his skills are translatable in all kinds of environments. His success can be attributed to his ability to think outside the box and helping companies innovate beyond the paradigms of self limiting belief systems.

Stacy Jones: 01:14
Today we’re going to talk about how Jeff has had success with helping businesses achieve their online marketing goals through digital marketing solutions. We’re going to learn what’s worked from Jeff’s experience, what could be avoided and how some businesses are missing the mark.

Stacy Jones: 01:26
Jeff, welcome.Jeff Pulvino: 01:30
Stacy, thank you so much for having me.

Stacy Jones: 01:31
Super happy to have you here today, and I would love to start the conversation off having our listeners learn a little bit more about who you are and what got you to where you are today.

Jeff Pulvino: 01:40
Well, being that this is about how to avoid mistakes, I think it’s a pretty interesting story that we ended up in marketing, or digital marketing by accident or out of necessity. My business partner and I, we’ve been entrepreneurs for close to 20 years. If you remember when the real estate market crashed about 10 years ago, we were in a real estate investment company doing about $25 million a year, and when the market completely fell out, we were sitting there, at the time we were in 30,000 square feet employing close to 200 people, and we were like, “What are we going to do?” And so we had always done our own marketing, so we had our own internal marketing department and that was kind of like right when Facebook was coming on the scene and taken off, so we decided to spin out that group and start a marketing agency, and here we are 10 years later. It’d be our 10 year anniversary in January. So it’s just a really good a testament of how being creative when dealing with hard situations, and finding how to make the best out of the opportunity to avoid the collapse of what we were doing in the real estate space I think is, we’re dealing with some of the mistakes right there.

Stacy Jones: 03:01
Well, that’s awesome. Now, this is a completely different industry for you. So that was just a 180. Was that eye opening to have that as an experience?

Jeff Pulvino: 03:13
Oh, it was eyeopening and extremely frustrating to be completely honest and transparent, because we were doing our own marketing but we weren’t an agency. I’d never worked at an agency. I was an entrepreneur. We had this team in house that was doing web development and creatives and marketing and press releases but to work… To go from working for your own company and making it successful where you really understand your vision and then try to help other companies with that, we made a lot of mistakes. I’ve probably made more mistakes than maybe anybody else you’ve had on the call or on the webinar before on podcasts, because we had no idea what we were getting into and we went very aggressive. Let’s hire a sales team.

Jeff Pulvino: 04:00
We started selling a tremendous amount of business because we focused on social media, it was the newest, hottest thing. Before you know it, we had customers leaving out the back doors as fast as we were bringing them in the front door. And after about a year in business, we said, “Look, let’s let’s stop sales altogether. We’ve got this good book of business, let’s just focus on fulfillment.” We actually stayed the course focusing on fulfillment for about five years before we implemented any new sales with the marketing efforts. Just because we got so good at the fulfillment we were growing by word of mouth, we didn’t really need a sales team.

Stacy Jones: 04:41
That’s great. And then eventually you reached that peak of an agency’s life where you find that you have to start knocking on doors again.

Jeff Pulvino: 04:47
Yes. No matter what you have to, yes.

Stacy Jones: 04:55
Yeah. It’s nice at the beginning though. Sometimes it’s like it comes to you and you’re able to grow. Yeah.

Jeff Pulvino: 04:56

Yeah. We we’re driven like that for a little while. And it was very fun. But we’ve also planned accordingly implementing a lot of backend infrastructure, infrastructure technology stack, project management systems, duplicatable project templates, budgeting, everything you really needed to learn as an agency, which probably took us 10 times longer than anybody else because we had no agency experience when we started. So we learned all that the hard way, and we came out the other side with a lot of infrastructure and the ability to scale. Sometimes when you learn things the hard way, you get really good at it.

Stacy Jones: 05:36
Well if you’re scrappy you can be really successful.

Jeff Pulvino: 05:39
I’ve been known to be a little scrappy.

Stacy Jones: 05:40
There you go. So you started off this whole boom of Facebook and the digital world and where I was just introducing you, we were talking about all the different things that you do as an agency. What is it that at your core you specialize in? I know it’s a of different industries, but in general when you’re working with a client, what is it that you’re offering them and how are you approaching it?

Jeff Pulvino: 06:06
You know, where we’re different than any other agency out there, is how we tackle strategy. The facts are, if you were to look at data stats, over 80% of businesses don’t have a written marketing plan, or a written marketing strategy, but that’s all businesses. When you look at the fact that Cisco Systems has a marketing strategy, but most small business owners don’t. It’s really more like 99.9% of the businesses that I run into don’t have any written marketing plan or strategy. And it’s kind of like breaking ground up and building a house without a blueprint, nobody would ever do it, they would never allow it, but when it comes to marketing, most businesses don’t take the time to put pen to paper and develop a strategy.

Jeff Pulvino: 06:50
What we do is, before we engage with any customer on how we’re going to handle their social media marketing, or their lead generation campaigns, or their content and blogging, building a funnel, we go through a marketing strategy workshop with them, which takes about three to four weeks, and we dive really in depth understanding their business goals so that we can analyze the marketplace, the competition, and develop the strategy that makes sense, that actually is going to help them hit their business goals, instead of putting something together that’s just going to get them more impressions in paid search, or in Facebook. We want to engineer something that’s actually going to help them increase the revenue, or increase their profitability. What we’ve found is that’s really been the driving factor of how we’re able to engineer success with our clients and build longterm relationships with them and help them achieve meaningful goals that impact their bottom line instead of vanity metrics.

Stacy Jones: 07:54
And most of the brands you’re working with now, most of the companies you’re working with are in the fitness, wellness, health industries, right? Or is it a farther reach than that?

Jeff Pulvino: 08:04
It’s a much farther reach than that. We work with all kinds of different businesses, from car dealerships, boating manufacturers, gyms, fitness influencers, fitness models, Inc 5,000 fastest growing customer lists. It’s really all over the board. We’ve had a huge success with one of our influencers by the name of Jeremy Buendia, in the fitness industry and we’ve published a case study on that funnel that we built where we’ve generated seven figures of income for him and ourselves as a business partner. We have a lot of momentum in the fitness space, but we’re not exclusive to the fitness space.

Stacy Jones: 08:53
How is it different approaching working with an influencer, versus a retail, or a coach, or a service, or another type of business?

Jeff Pulvino: 09:08
In some aspects it’s very similar. I look at an influencer and instead of them being like Adidas or Gold’s Gym, it’s Jeremy Buendia, but it’s his personal brand, and what does he stand for? So we really take an influencer through the same branding workshop that we would any other business. Instead of like identifying the brand of the business, we’re identifying the brand of the influencer, what their values are, how they want to generate income and so on, and we reverse engineer it that way.

Jeff Pulvino: 09:37
I think that what we’ve learned by working with different influencers over the years is you can’t fake passion. You’ve got to be able to peel back the layer on working with that influencer and find out what they’re truly passionate about, and it can’t just be being an influencer. With Jeremy, he’s extremely passionate about bodybuilding and fitness and his workouts and what he puts in to wright a workout routine that’s better than anybody else’s in the industry, you can’t fake that. That’s all comes from him, and we’re not using system fitness writer to do that. Because of that passion that he has and that true talent and what he’s good at it, he’s able to resonate with his audience. That’s that kind of perfect mix that that allows us to go out and build something that can actually accelerate and grow sales.

Stacy Jones: 10:29
And when you started working with him, and I’m fascinated with the fact that you’re working with influencers because that crosses over into what we do. On the flip side, we don’t represent influencers, but we do a lot of brand partnerships with influencers and our door gets knocked on all the time by individuals who say that they want to help have their brand built, so I’m just curious to see how you approach that. When you were working with Jeremy originally, was it more along the lines of you knew that he wanted to create a product and you were going to market it, or was it a standalone, let’s take your brand and let’s build it and see how we can market you, and then you created the product line?

Jeff Pulvino: 11:10
When we met Jeremy, he was wanting to build a website to sell tee shirts and things like that. And so his buddy constantly had built the website as far as [inaudible 00:11:20] could build it, and he was looking for somebody to do some finishing touches on it and do the things that he couldn’t do. So we got hired to do that right in between his second and third Olympia. And we did our work, and I’m chasing him down for like, it must’ve been under $2,000. I was kind of joking with him because we’d become friends and I said, “Jeremy, it’s not like you owe me a lot of money. You’re at the top of your game. You’ve got a Mr. Olympia title and belt and you’re going into your third Olympia. Why you making me hunt you down for this?”

Jeff Pulvino: 11:54
And he’s like, “You know, I’m not making a lot of money, Jeff. I might be lucky if I make six figures this year in between everything I got to spend on the sport, I’m lucky to survive.” And it blew me away because I was relatively new to marketing, building an agency, never being in an agency. And I’m looking at this guy going, he’s at the top of his game. He’s got the clout and the recognition to a certain extent, even the start of a following, but no idea how to monetize it. And so it was kind of like, let’s put our hands together and roll up our sleeves and figure out what are we going to do here to establish his brand outside of bodybuilding and his Olympia title, and what does that stand for, and what kinds of products and services can we sell?

Jeff Pulvino: 12:42
And so we really developed it all from the ground up and made a lot of mistakes and learned things the hard way, but it forced us to be successful. I think Jeremy was at a point in his career where he had the clout, but he wouldn’t have been able to hire us to do what we were able to do, because he couldn’t have afforded it at that time. And so we took a risk as an agency seeing the trends with influencers going, “We want to really jump in and be a part of this.” And so that risk really paid off for both of us. I think that the fact that as an agency we were willing to take that risk and bet on him and it worked out well, which is, that gave us the recognition in the industry, and the clout to have people coming to us to do more of that.

Stacy Jones: 13:29
Well for two partners who fell into owning an advertising agency, that’s a pretty good thing that you turned around.

Jeff Pulvino: 13:38
Yeah, it wasn’t easy. There’s no hair under this hat. So that’s the [inaudible 00:13:41].

Stacy Jones: 13:44
So along the way, you’ve mentioned Legion, you’ve mentioned web, you’ve mentioned all the different digital tactics. What are some of the common mistakes that you see people making that when you start working with them you try to write?

Jeff Pulvino: 14:03
Well, I alluded to it earlier, vanity metrics, pursuing vanity metrics. It’s tailored off a little bit and it used to be worse, but most people in the marketing space, they want to talk about likes, impressions and how well the marketing campaign is doing, which is very important, but if you don’t understand how well if the marketing campaign does here, it affects the bottom line and the profitability over here, then you’re never really going to develop a longterm relationship with that client. I think most clients understand they want an ROI, but I don’t think they have it defined at the level of like, “Hey, what does that look like?” If I’m a restaurant, does that mean I need 10 more customers at dinner every night?

Jeff Pulvino: 14:50
If I’m a car dealership, does that mean I need to sell eight more vehicles every week? It’s that level of detail of understanding and planning strategy for that I think that we as a marketing agency need to consult with our clients on. The number one thing that I find is when somebody else has had an experience working with another agency, or whether they worked with freelancer, or was a relative, or an employee, is that I think most people today have had a bad marketing experience. I think most people have probably hired or engaged in marketing with very poor planning. And so the one thing we try to correct is to improve that experience by proper planning and strategy. And that’s how we go to work in every situation.

Stacy Jones: 15:46
Okay, no that’s great that you don’t just dive in and start going with a knee jerk reaction. And that’s hard, especially with smaller customers sometimes, because they want you to instantly start working and don’t necessarily see strategizing as part of that process.

Jeff Pulvino: 16:02
Oh, and we lose customers because of it, but then we’re not the ones being blamed for bad service. I truly have learned over the years that I’d rather lose that customer and have them not hire me, than have them hire me and have it go bad and have some negative interpretation of the services we provide. So there are customers that come to us and they’re like, “We just want social media ads for the next 90 days.” And we’re like, “Well, we won’t do social media ads for you unless we sit down and level set on a strategy.” And they’re just, they’re want to move on and hire more of a freelancer and that’s good, more power to them, and hopefully they come back at some point, or maybe they don’t because they found success. We have the other end of the spectrum to where larger companies come to us and they’re like, “Hey, we want to hire an agency for SEO for the next six months or 12 months and we want you guys to bid on this.”

Jeff Pulvino: 16:55
And we tell them “Well look, we won’t bid on it until we work on a strategy together.” And it’s a lot lower level of engagement, and it’s a 30 day engagement, and what we find is that once we do that with our new customer, by going through the strategy workshop, it just builds all the rapport in the world and we’re able to totally get on the same page on how to not only structure what they want and need and tailor it to their business, but now when we go to work, after that initial 30 days, we know exactly what we’re going to do, no questions asked exactly what we’re going to do, what the expectation is and how we should perform and what the goals are. And so I don’t need to wait for the customer to tell me I’m doing a good job. We now understand the metrics to know what’s expected day one. It’s very refreshing from our side too.

Stacy Jones: 17:46
But still, it’s a challenge to get it to actually happen I’m sure.

Jeff Pulvino: 17:50
Yeah. We Started doing this several years ago, but it took drawing a line in the sand if you will, of like, “Hey, this is who we are and this is how we’re different.” And that was a hard decision because you lose some deals by doing that at first, especially the deals that are in the pipeline that you were already courting and saying, “Hey, you can engage us in this level.” And when we say, “No, sorry, we can’t do it that way anymore.” So it was a little bit of a risk, but in the long run it’s been the best thing we’ve ever done.

Stacy Jones: 18:21
Yeah, I know that a lot of people I talked to, a lot of the experiences that we have as well is with brands who are looking for that instant genie in a bottle solution and they’re not necessarily willing to put in the homework and the time it takes to bring the agency up to speed, and it’s not even the agency up to speed. it’s their own team and internally for them to stop all the balls from going so fast for just a moment to get everyone on the same page.

Jeff Pulvino: 18:47
Right. And a lot of times when you dig deeper and you ask questions like, “Okay, so how much money did you spend on marketing over the last three years without a plan? And how well did it work?” And you find that some of these businesses… And they’re cautiously optimistic because they’ve burned through $10,000 last year on stuff that didn’t work. What we find is a lot of times the budget’s there to do it right, but they just have had such a bad experience doing it wrong.

Stacy Jones: 19:15
Okay, 100%. Okay, so you’ve done your strategy, you’ve sat down, you’ve come up with the plan, the plan of attack, how you’re going to proceed. Then-

Jeff Pulvino: 19:26
You know where- Go ahead. Go ahead.

Stacy Jones: 19:28
No, no, please go.

Jeff Pulvino: 19:30
We’re very traditional old school project management. We focus on, what are the milestones and we use Zoho Projects, which is a traditional project management tool that has your milestones and your task lists and budgeting and tracking. We focus on what are the milestones, how are we going to judge the success of the campaign or of the development work if we’re doing a website, or branding. We track all of that in real time. We log issues. Anytime there is an issue in a project, whether it’s we can’t get a logo from the customer, or the website’s got a glitch in it and one of the plugins aren’t working. What makes us able to manage the ongoing implementation and ongoing routine of a campaign is 100% our team of project managers and the project management stack and our ability to report on any.

Jeff Pulvino: 20:34
Our technology stack is very robust. We track all time in real time. We take screenshots randomly, every five to seven minutes of the work being done, if it’s billed hourly so that there’s never any question of, “Why did it take you eight hours to do this logo design?” Well let’s pull up the screenshots and the records and we’ve got, we wanted to have complete transparency. We managed to that and manage to those milestones and goals.

Stacy Jones: 21:07
Do you like being on a time tracker system versus being on a flat fee project?

Jeff Pulvino: 21:17
You know, we do flat fee and we do time track, and I think on simpler projects, like if it’s a mom and pop restaurant, and they’ve got one or two locations, something flat fee for them is all they’re going to really maybe want to tolerate or understand based on what’s competitive in the marketplace. We find that that works well for smaller projects, but for larger projects, when we lay out a marketing strategy, a lot of times we’re laying out a retainer and let’s say we’re budgeting a retainer of $5,000 a month for development. You’ve got to pivot within your hourly budgets in the beginning, maybe you’re building landing pages and more of the funnel and so you’re budgeting 10 hours a month for the first three months on 90 page design, but then that pivots into SEO and pay-per-click later, because you set a budget of $5,000 a month.

Jeff Pulvino: 22:20
The only way to really do that and truly provide the best value, in my experience, we’ve tried to both ways, we prefer hourly because it allows us to be very nimble. A perfect example is, if somebody’s paying a flat rate on pay-per-click ad management, and let’s say a client’s budget is a 10,000 a month and they’re paying 25% which is 2,500, a lot of times that agency’s doing as little as possible to make as much out of that 2,500. And where we went down that path in the beginning, because that’s how most people do it, and what we found is that it kind of incentivizes us to not do what’s right for the client. Right? It put us in a position where the less we do, the more we make, and we felt like that just was an awkward position to be in of trust. Now if we can manage pay-per-click in 10 hours a month, and that only costs them $890 instead of 2,500, we’re able to take that budget and now I put more hours to somewhere else that’s going to improve upon the campaign. I think it puts us in the same fair playing field as the clients so that we’re keeping their best interest at heart.

Stacy Jones: 23:44
No, that makes sense. You made a comment earlier about blogging and content creation. Is that something that you try to build into most of your clients, or is that something that’s just a go to strategy in some instances now?

Jeff Pulvino: 23:57
I think it depends on the goals, right? I think if somebody’s got a very tight, small amount of budget and they start with content creation, they may not see an ROI on that right away, it’s more of a longterm investment like buying a house, you build all of that and in six months you’ve got some equity to spend, and 10 years you’ve got a whole lot more to spend. I think if a client needs an immediate ROI ads are going to be a much more formidable strategy, and what we try to engineer is a way to increase revenue in order to then increase marketing budget to do both the short-term and the long-term.

Jeff Pulvino: 24:41
So I think it depends on the set of circumstances, but in our strategy workshops, regardless of what the budget is, we do plan for that strategy. We map out all aspects of digital marketing so that we can then determine where the low hanging fruit is based on what’s working for the competitors, and then when we get to the budgeting point, we can then prioritize what we’re able to implement. But if six months down the road we’re able to increase sales and now we’ve got the budget to do blogging, we’ve already mapped that out since day one.

Stacy Jones: 25:14
That makes sense. And how are y’all feeling about the whole Instagram eventual Facebook plan of removing all likes basically so that you can’t see how many people are liking and engaging with your content?

Jeff Pulvino: 25:31
Well, I think that’s just another way for them to slowly push us towards only being dependent on advertising. We’re not so slowly, it’s not slowly at this point, so aggressively push us to be not so dependent on advertising. I think they’re going to have a hard time with non-business, personal users not being able to see that information. I think that people are very dependent upon that buy-in or acceptance. I think that’s what’s really inspired the growth of the different social platforms. So unless they come up with some other type of metric that’s going to be instantly as gratifying to the personal user, I think they’re going to have a hard time pulling that completely away like they’re planning.

Stacy Jones: 26:20
Yeah. There’s something about that herd mentality and that validation of just seeing that 2,700 people like this. You’re like, “Oh, do they like it? I should watch this video. I should see this video. ”

Jeff Pulvino: 26:32
Well, right. And I mean, seeing who liked it, I mean I still look who likes my post and it’s a human nature curiosity thing. If I’ve got the time to go look, I’m going to look at who liked it, how many people. So I think that’s what we’ve all become addicted to and expect, and so it’d be interesting to see how they’re able to pull that off.

Stacy Jones: 26:53
Do you see any other soon to be changes in this whole digital landscape of advertising and marketing that you’re experiencing right now?

Jeff Pulvino: 27:03
Oh, I’m on the TikTok. I haven’t jumped in yet, but I’ve been studying the hell out of it. And it’s so hard because it’s like, you see the trends and you know something is important and you… But it’s so counter intuitive to my genre or my demographic. I’ll be 50 next year, and so for me to try to learn how to, how to do TikTok, it’s a little bit harder, but I truly believe you’ve got to follow the trends. As an agency we can’t ignore where TikTok is. And so we’re consulting with some of our clients on it that are a little bit younger, younger demographics, and we’re looking to, “How do we properly present, TikTok to an older more well established company and make it successful for them?” That’s something, as an agency, we’re engineering now. And so it’s not the easiest thing for me to fully embrace, because it’s not something I naturally gravitate towards going, “I want to do TikTok.” But I think as an agency, we have to recognize where the patterns are.

Stacy Jones: 28:12
Look, I had my husband do Pokemon with me because I was so enraptured with the futures of the whole virtual reality and we would walk for hours doing this because it’s true, and I’ve done the same thing to him with TikTok now. So we have to.

Jeff Pulvino: 28:33
Yeah, Pokemon was such a crazy, phenomenon. [inaudible 00:28:36] I still can’t believe it, but yeah, you’re right, and that’s what we’re trying to do. When we look at other… LinkedIn is hot right now, and so we’re doing a lot with B2B on LinkedIn and for ourselves and for other businesses and companies. But we’re also trying to look at, “Okay, well where’s the trend going? Is it alignable that’s going to be next or is it some other platform?” We try to keep the feelers out there, so while we’re perfecting what we’re currently working on and notice what else is coming up in the popularity.

Stacy Jones: 29:07
And with LinkedIn, with your B2B strategies, I’m always interested because we’re a B2B agency and we’re always marketing ourselves on LinkedIn. What are you doing for your clients there? What are the best practices that you’re looking at right now?

Jeff Pulvino: 29:22
We do a lot of managing B2B clients LinkedIn accounts, using LinkedIn Professional Sales Navigator. In most situations we’re either helping them develop a strategy, or executing on some type of partial sales within LinkedIn, doing connection requests, engagement, messaging, content. I see a lot of people on LinkedIn not taking their time. By what I mean is they make a connection and then the first message is, “Do you want to meet with me and can I sell you something?” We try to engineer something a lot more of a courtship of a relationship, kind of courting them, like as if you were dating somebody and you don’t jump right into like, “Hey, let’s go steady.” It’s like, “Hey, this is who I am, this is what I’m about. I’d love to find out more about you.”

Jeff Pulvino: 30:21
And we try to engineer a series of engagements, along with sharing professional content and examples of your case studies, testimonials and so on to build rapport. We really advocate working up to an introductory call where you’re giving them something for free, whether it’s a consultative call. You’ve got to be willing to put yourself out there and dedicate some time to get to know somebody. LinkedIn will handle a lot of the courtship if it’s done genuine and correctly, but you’ve ultimately got to be willing to commit time because you can’t just expect a bot like atmosphere to book appointments for you because it won’t work. That’s what we help businesses do, and we’re very successful at that with a lot of B2B companies.

Stacy Jones: 31:13
Yeah. And you know, we all are experiencing there’s systems in place that allow you to knock on doors and do the connections and send out the first or second or third touch point. But how those are worded are incredibly vital, because you can offend someone and get them to shut you down or really quickly.

Jeff Pulvino: 31:33
Yeah. Otherwise it’s just so spammy is a waste of time, like a waste of time energy and budget if you’re not really genuine in your messaging.

Stacy Jones: 31:43
What else are you looking at for B2B companies right now?

Jeff Pulvino: 31:50
I think direct response advertising, we do a lot of pay-per-click and retargeting. We do a lot on social media. B2B companies, it’s funny if you meet a more old school CEO, probably like what you would call myself, they would tell you, “Oh, Instagram’s not for B2B.” But we see a ton of success on Instagram for B2B. So it’s just understanding who your target audiences, where they’re hanging out and how to connect with them. We do a whole lot more than LinkedIn, but LinkedIn is very low cost attention at this point, so it’s definitely a driving factor.

Stacy Jones: 32:30
Yeah, and then the whole direct to consumer, the DTC market is fascinating with how the brands are building there right now.

Jeff Pulvino: 32:36
Oh absolutely. And cold email, I mean a lot of people say email’s dead, but we do a lot of cold email campaigns for B2B that do very, very well.

Stacy Jones: 32:45
Yeah. Awesome. Well, how can our listeners, since I’ve just had you cover so many different topics, so our listeners all have to have something that they could be interested in a cross shoe, whether it’s influencers, whether it’s B2B, whether it is automotive, I mean you have covered the gamut here. How can they get ahold of you and learn more about your company?

Jeff Pulvino: 33:08
They can go to one or two places. If they would like to go to boostmediagroup.com it’s simply boostmediagroup.com. They can go there and check out our agency. Right now we employ close to 75 people. We service all different industry types. We actually just acquired a smaller agency and closed September 13th so almost two months ago, so we just went through our first acquisition so the agency is growing like crazy. You can get in touch with us there and schedule an appointment. You can request me if you’d like a one-on-one or you can go to my personal website, which is just jeff.marketing, so no .com. jeff.marketing. You can go there. Anybody in the world can schedule a free 30 minute introductory call with me. I always make myself available to anybody who wants to get on a phone call or a meeting like this to talk to them about their business, talk about where they want to go as an entrepreneur, whatever they want. And I will do my best to get on the line with them and provide massive value within those first 30 minutes without any expectation of a sale.

Stacy Jones: 34:16
Well, you have been awesome today and I’m hoping people will take you up on that, because I think you’re a great guy to talk with and will have lots of ideas for everyone. So thank you again for being on the show today.

Jeff Pulvino: 34:29
Thank you, Stacy.

Stacy Jones: 34:29
Of course. I want to thank Jeff again for joining us today and thank you all for tuning in to Marketing Mistakes (And How To Avoid Them). Jeff’s provided us with a wealth of information about digital marketing and success strategies that translate to any business owner, and I know I appreciated the time you shared with us today, Jeff. Thank you again. I’ll chat with you all again on the next podcast when you tune into Marketing Mistakes (And How To Avoid Them). Have a great week.

Thank You For Tuning In! 
There are a lot of podcasts you could be tuning into today, but you chose Hollywood Branded, and we’re grateful for that. If you enjoyed today’s episode, please share it, you can see the handy social media buttons below and the left side of the page. 🙂

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show.

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!