PROCESS
Product Placement can have a powerful effect on your brand. It can: increase consumer recall and brand awareness; provide opportunities that are TARGETED based on the brand’s core demographic; bring you viewers who are engaged with the content, heighten brand recognition and result in brand sales impact.
ABOUT PRODUCT PLACEMENT
Product Placement is the process by which we integrate a product into a selected production for clear product visibility as a form of brand marketing or product promotion. The product is visible, though often not the focus, and it fits almost seamlessly into the context. Our industry-leading research found that 60% of audiences feel more positive about brands recognized from a placement. See more findings below and download our entertainment marketing report here.
WHAT IS PRODUCT PLACEMENT?
Watch to learn more about how this marketing practice works, what brand categories it works for, and the results brand marketers see!
85% OF PEOPLE NOTICE PRODUCT PLACEMENT IN TELEVISION
57% BOUGHT A PRODUCT BASED ON SOMETHING SEEN ON-SCREEN
85% OF PEOPLE BELIEVE ENTERTAINMENT MARKETING WORKS
OUR PRICING
Our 12-month program provides UNLIMITED product placement exposures on screen through our agency’s relationships with key decision-makers. For productions, these partnerships save time, money and lend reality to the productions. For brands, Hollywood movie magic happens! Our retainer programs offer three levels of support and all packages include the following services (12 months minimum required):
- Strategy & program planning
- Customized brand overview
- On premise warehousing
- Opportunity overview
- On set coordination
- Hand delivery or shipment
- Product return from set
- Team conference calls
- Strategy & program planning
- Customized brand overview
- On premise warehousing
- Opportunity overview
- On set coordination
- Hand delivery or shipment
- Product return from set
- Team conference calls
Customized pricing provided based on brand category.
BENEFITS OF PRODUCT PLACEMENT
There are 3 main types of placements: Visual, Verbal and Signage. Product Placement is not guaranteed as fees are not paid to production, and we suggest targeting series in a higher volume to obtain strong results. We CAN, however, guarantee that if your product does receive placement, your brand will be opened up to a whole new level of publicity. Here are a few benefits…Â
Product placement can get a new product on the map
Placement Puts Your Brand In Front Of Your Audience.
Integration And Placement Bring Instant Authority.
There’s No Faster Way To Fame Than Through The Big Screen.
SEE OPPORTUNITIES
MAKE YOUR BRAND A PART OF THE SCENE
