PRODUCT PLACEMENT

YOUR PRODUCT, SEAMLESSLY INTEGRATED

OVERVIEW

ABOUT PRODUCT PLACEMENT

Product Placement is the process by which we integrate a product into a selected production for clear product visibility as a form of brand marketing or product promotion. The product is visible, though often not the focus, and it fits almost seamlessly into the context. Our industry-leading research found that 60% of audiences feel more positive about brands recognized from a placement. See more findings below and download our entertainment marketing report here.

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85%

OF PEOPLE NOTICE PRODUCT PLACEMENT IN TELEVISION

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57%

BOUGHT A PRODUCT BASED ON SOMETHING SEEN ON-SCREEN

85%

OF PEOPLE BELIEVE ENTERTAINMENT MARKETING WORKS

WHAT IS PRODUCT PLACEMENT?

Watch to learn more about how this marketing practice works, what brand categories it works for, and the results brand marketers see!

PROCESS

Product Placement can have a powerful effect on your brand. It can: increase consumer recall and brand awareness; provide opportunities that are TARGETED based on the brand’s core demographic; bring you viewers who are engaged with the content, heighten brand recognition and result in brand sales impact.

Our Pricing

Our 12-month program provides UNLIMITED product placement exposures on screen through our agency’s relationships with key decision makers. For productions, these partnerships save time, money and lend reality to the productions. For brands, Hollywood movie magic happens! Our retainer programs offer three levels of support and all packages include the following services (12 months minimum required):

Strategy & program planning
Customized brand overview
On premise warehousing
Opportunity overview
On set coordination
Hand delivery or shipment
Product return from set
Team conference calls

Strategy & program planning
Customized brand overview
On premise warehousing
Opportunity overview
On set coordination
Hand delivery or shipment
Product return from set
Team conference calls

GET A PRICE QUOTE NOW!

Customized pricing provided based on brand category.

BENEFITS OF PRODUCT PLACEMENT

There are 3 main types of placements: Visual, Verbal and Signage. Product Placement is not guaranteed as fees are not paid to production, and we suggest targeting series in a higher volume to obtain strong results. We CAN, however, guarantee that if your product does receive placement, your brand will be opened up to a whole new level of publicity. Here are a few benefits…