PRODUCT PLACEMENT

YOUR PRODUCT, SEAMLESSLY INTEGRATED

PROCESS

Product Placement can have a powerful effect on your brand. It can: increase consumer recall and brand awareness; provide opportunities that are TARGETED based on the brand’s core demographic; bring you viewers who are engaged with the content, heighten brand recognition and result in brand sales impact.

ABOUT PRODUCT PLACEMENT

Product Placement is the process by which we integrate a product into a selected production for clear product visibility as a form of brand marketing or product promotion. The product is visible, though often not the focus, and it fits almost seamlessly into the context. Our industry-leading research found that 60% of audiences feel more positive about brands recognized from a placement. See more findings below and download our entertainment marketing report here.

 

WHAT IS PRODUCT PLACEMENT?

Watch to learn more about how this marketing practice works, what brand categories it works for, and the results brand marketers see!

85% OF PEOPLE NOTICE PRODUCT PLACEMENT IN TELEVISION

57% BOUGHT A PRODUCT BASED ON SOMETHING SEEN ON-SCREEN

85% OF PEOPLE BELIEVE ENTERTAINMENT MARKETING WORKS

OUR PRICING

Our 12-month program provides UNLIMITED product placement exposures on screen through our agency’s relationships with key decision-makers. For productions, these partnerships save time, money and lend reality to the productions. For brands, Hollywood movie magic happens! Our retainer programs offer three levels of support and all packages include the following services (12 months minimum required):

  • Strategy & program planning
  • Customized brand overview
  • On premise warehousing
  • Opportunity overview
  • On set coordination
  • Hand delivery or shipment
  • Product return from set
  • Team conference calls
  • Strategy & program planning
  • Customized brand overview
  • On premise warehousing
  • Opportunity overview
  • On set coordination
  • Hand delivery or shipment
  • Product return from set
  • Team conference calls

Customized pricing provided based on brand category.

BENEFITS OF PRODUCT PLACEMENT

There are 3 main types of placements: Visual, Verbal and Signage. Product Placement is not guaranteed as fees are not paid to production, and we suggest targeting series in a higher volume to obtain strong results. We CAN, however, guarantee that if your product does receive placement, your brand will be opened up to a whole new level of publicity. Here are a few benefits… 

sex and the city blackberry
Launch Your Brand
Product placement can get a new product on the map
passion roses partnership
Increase Product Awareness
Placement Puts Your Brand In Front Of Your Audience.
passion roses partnership
Build Brand Loyalty
Integration And Placement Bring Instant Authority.
passion roses partnership
Be Part Of The Scene
There’s No Faster Way To Fame Than Through The Big Screen.

SEE OPPORTUNITIES

RESEARCH & STATS
HIRE US FOR YOUR PRODUCTION

MAKE YOUR BRAND

A PART OF THE SCENE

Always prompt and responsible. In our business important changes happen within moments notice…always counted on to handle the emergencies in a timely and professional manner.

DreamWorks

…more than great…very dedicated to client service, ‘service’ being the operative word, deep understanding of the entertainment business and leverages that to the client’s benefit. I highly recommend.

Fiji Water

An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.

Volkswagen

In an industry that is at best lax about accountability…ensured that we were constantly updated and worked tenaciously to achieve our objectives. Industry connections and insider knowledge instrumental in ensuring that Gallo brands appeared in a variety of film and television vehicles, the total of which exceeded our expectations. I would certainly hire again.

E&J Gallo

We wanted to thank you for all you did over the past couples of months with setting up Club Med’s partnership with (U.S. Olympic Triathlete) Hunter Kemper. Hunter was absolutely wonderful to work with, and we know there could not have been a better fit for Club Med!

Zimmerman Agency, Account Supervisor

Hollywood Branded’s capabilities are nothing short of amazing. They are creating an awareness of our brand in the entertainment industry that is reaching across the globe. The entire team is friendly, professional, creative, and results oriented. They continue to amaze and exceed expectations on a daily basis.

Gigaset Comm., Product & Marketing Manager

I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.

Blackberry, Director of Brand Entertainment

I know we’ve said it before, but our placement was amazing, from the kitchen to the grocery store!

Mezzetta, Director of Digital Marketing

Hollywood Branded has secured many high-profile placements for our brand. Their proactive approach to brand integration and extensive industry knowledge has gotten our brand in front of new audiences. It’s truly a pleasure to work with a team so passionate about what they do

FLIR, PR & Marketing

Hollywood Branded has been instrumental in effectively getting our brand in front of audiences and increasing our brand awareness. They’re extremely knowledgeable in their field and are constantly bringing new opportunities to the table. I highly recommend them to anyone looking to increase brand awareness.

PassionRoses, Account Manager

Hollywood Branded couldn’t have been a greater partner start to finish on the Middle School movie/Pilot FriXion pen integration and consumer promotion. The Hollywood Branded team was always accessible with plenty of creative and strategic ideas to present to their client, our filmmakers and marketing team.

CBS Films, Partnerships & National Promotions

…consummate professional with innate abilities to devise creative brand building programs that provide excellent ROI.

Montblanc, Director, Marketing & Communications NA