HOLLYWOOD BRANDED · [HB]BOX
Los Angeles Entertainment Marketing Agency
THE ENTERTAINMENT MARKETING AGENCY THAT GETS BRANDS INTO POP CULTURE.
Hollywood Branded connects brands with productions, talent, creators, music, sports, gaming, events and IP - and connects productions with the brand partners they need.
One ecosystem · two sides
BRANDS SEEK OPPORTUNITIES. PRODUCTIONS SEEK PARTNERS. HB CONNECTS BOTH.
FOR BRANDS
Find the right cultural opportunities
Register free for passive matching. Upgrade when you want better matching, strategy, Radar intelligence, Access or execution.FOR PRODUCTIONS + IP
Find the right brand partners
Register the property free. Build Blueprint + Roadmap when you want to map the commercial opportunity, then activate representation when you want HB selling.The HB commercial system
PLAYBOOK → RADAR → UNLOCK ACCESS → PRODUCE → AMPLIFY → GROW
Brands enter through Free Registration, then Blueprint and Roadmap set the strategic foundation before active work. From there every program runs the same six stages. Playbook builds executable infrastructure. Radar is opportunity intelligence. Unlock Access is where HB actively opens doors and represents the opportunity.
Proof
10,000+ PARTNERSHIPS. 250+ BRAND PARTNERS. BUILDING PARTNERSHIPS SINCE 2007.
FILM + TV
Screen Integration
Organic, trade and paid integrations built to fit the content.PEOPLE
Talent + Creators
Celebrity, athlete, artist and creator partnerships.IP + COMMERCE
Licensing + Collabs
Co-branded product, retail and commercial extensions.AMPLIFICATION
PR + Events + Media
Make the cultural moment work across more channels.The Complete Guide
Hollywood + Entertainment Marketing Guide
Quick answer
Entertainment marketing is how brands use film, TV, streaming, music and the culture around them to reach audiences, through product placement, co-promotions, licensing, branded content and talent partnerships. Below is proof of how Hollywood Branded builds it, followed by our complete library of 190 articles and 11 podcast episodes tracking Hollywood and what it means for brands.
ProofFilmTV & RealityStreamingMusicLicensing, Co-Promotions & CollabsInside the IndustryPop Culture HistoryFrom The PodcastFAQ
Reviewed by Stacy Jones, Founder + CEO · Updated October 2026
Proof
Entertainment Partnerships HB Has Built
Canadian Club × Mad Men
TV product placement that helped a legacy brand regain relevance inside the world of Mad Men.
17-year decline reversed
Pilot × Mean Girls
Placement, licensing, co-branded product, commercial creative and influencer amplification working together.
Amazon sell-out in 24 hours
FLIR × Film + Television
Long-term proactive placement that turned thermal imaging into a storytelling tool.
700+ placements · ~$42M first-air value
Bumble × Entertainment
Partnerships across Riverdale, Ellen, Book Club and more put Bumble inside dating culture.
117M+ views
SimpliSafe × Your Place Or Mine
A starring-role placement in a film that opened #1 on Netflix's Global Top 10 in 92 countries.
134.8M viewing hours
Expensify × F1 The Movie
A film integration that traveled into music videos, the Met Gala and the official video game.
37% stock surge after CNBC coverage
01
Film
Box office, franchises and the movie marketing campaigns brands learn from.
2024How Inside Out 2's Marketing Strategy Propelled It to Number One→2026How Marty Supreme Became a Cultural Moment→2024The History of 3-Hour Movies→2025Why Do Batman, Superman, Spider-Man, & The Fantastic Four Keep Getting Rebooted?→2026From BookTok to Screen: The New Wave Of RomComs→
More on Film (35 articles)
- 2022Movie Mistakes : Hollywood's Biggest Fails
- 2017Franchise Film Success Case Study: Pirates Of The Caribbean
- 2025Why People Love Dog-Centered Films (Even When They Break Our Hearts)
- 2024Wicked’s Magical Box Office: How This Musical Adaptation Broke the Box Office Curse
- 2024From Kids' Screens to Adult Theaters: Why Are Elements of Children's entertainment Being Repurposed for Mature Content?
- 2024Wicked the Movie: A Marketing Masterpiece with Ariana Grande and Cynthia Erivo
- 2022A Look Inside Scream's TikTok Marketing
- 2024Marvel’s Superhero Strategy: Navigating Fatigue and Reinvigorating Audiences
- 2024Scary Good Marketing: Understanding the Horror Genre's Captivating Influence
- 2025How Ne Zha 2 and Global Animation Are Reshaping Brand Marketing
- 2026Films led by women Are Shaping 2026 - Why That Matters for Brands
- 2025How a $6M Indie Film Beat Hollywood’s Blockbusters at the 2025 Oscars
- 2025How Timothée Chalamet Made Hollywood Press Tours Fun Again
- 2026Why Is Sebastian Stan Suddenly Hollywood's Oscar Favorite?
- 2026Did Gen Z Just Save the Summer Box Office?
- 2026Toy Story 5: Why Parents Are Emotionally Invested All Over Again
- 2024The Gothic Trinity
- 2024Hollywood's Remake Renaissance
- 2022Not Okay Movie's Viral Marketing Strategy
- 2023How Thanksgiving Movies Shape Our Holiday Spirit
- 2025Brad Pitt's F1 Movie Shifts Gears in Hollywood and Racing
- 2016Why Global Movie Release Dates Matter To Brands
- 2025Hollywood’s Summer Surge: What Brands Need to Know Now
- 2025From Pixelated Blocks to Box Office Gold? Inside the Minecraft Movie
- 2025SHAKEN NOT STIRRED: THE SPY WHO NOW WORKS FOR AMAZON
- 2024Margot Robbie: The Real Life Barbie
- 2022How Behind The Scenes Drama Benefited Don’t Worry Darling's Marketing
- 2021Will We Still Have Movie Theaters In The Future?
- 2021Marvel’s Top-Grossing Recipe
- 2020The Transition From Podcasts To The Big Screen
- 2019Representation Of Diversity In Hollywood Casting
- 2019Movies Are A Brand Marketer's Best Friend - Box Office Is Growing
- 2018How Nostalgic Films Help Brands Connect With Consumers
- 2017Franchise Fatigue: Hollywood’s Newest ‘F’ Word
- 2017How Much Money Do Movies Make in Hollywood?
02
TV & Reality
Series, reality TV, sitcoms and late night.
20205 Fake Brands From TV Shows→2025Why Are Mockumentary Sitcoms Like The Office, Parks And Rec, Modern Family, And Abbott Elementary So Popular?→2025Why Are Cop & FBI Shows So Popular?→2026Why You Watch What You Watch: The Psychology Behind TV Niches→2025Staying Sunny: How It’s Always Sunny in Philadelphia Stays Culturally Relevant→
More on TV & Reality (12 articles)
- 2022The Background Behind Euphoria’s Cast
- 2026reality tv - being inside the editing room
- 2018Case Study: How Toonami Strategically Used Anime To Market Their Brand - Part 1
- 2026The Rise of the "Max" Aesthetic
- 20225 Binge-Worthy Reality Shows
- 20225 Binge-worthy TV Shows That Are Also Socially Conscious In 2022
- 2026Wanna Be On Top?
- 2026Is Late Night TV Still Relevant - Or Just Loud?
- 2025The Power of Ensemble Casts in Modern Streaming Shows
- 2018Case Study: How Toonami Strategically Used Anime To Market Their Brand - Part 2
- 2026The Rise of the Reality TV Multiverse
- 2019Anime Takeover: Why Anime Is Advertising's Next Frontier
03
Streaming
Netflix, Max, Disney+, Apple TV+, ad tiers and the business of streaming.
2026Why Are Brands Racing Into Microdrama Marketing Right Now→2026Why Is Platform Loyalty Dead for Gen Z Entertainment Fans→2026Microdramas: Hollywood's Fastest-Moving Brand Partnership Model→2023The Streaming Wars: Unraveling the Economics of Today's Hollywood→2026Vertical Dramas: the short-form stories of today→
More on Streaming (18 articles)
- 2025How Halloween Is Being Shaped by Streaming Giants
- 2022The Netflix Effect
- 2026Why Is Streaming Suddenly Betting on Women Over 50?
- 2026The Era of the Rewatch: Why Comfort Viewing Dominates Streaming Culture
- 2021What An Ad-Free Experience Means For Streaming Services
- 2018PVOD: How To Watch Movies From Home While Still In Theater
- 2024WWE and Netflix: The Ultimate Tag Team
- 2024How Brands Are Reaching Consumers: Streaming & Television
- 2022Netflix's Ad Model: When It's Rolling Out & What It Means For Brands
- 2022The Binge Watching TV Phenomenon
- 2022Why Consumers May Want Ad Supported Content
- 2022Let's Talk Streaming
- 2020How Spotify Is Building A Larger Presence With Podcasts
- 2020Streaming Services & Staying Relevant in a Redefined Social Spotlight
- 2020Why Hasn't Your Brand Partnered With Netflix Content Yet?
- 2019The Inevitable Streaming Wars
- 2019Great Brand Opportunities As Netflix Brings Romantic Comedies Back
- 2018Streaming Service Reduces Ads In Favor Of Branded Content
04
Music
Artists, albums and the music industry's brand opportunities.
2025Boy Bands vs. Girl Groups: A Deep Dive Into Success & Influence→2024Female "Rivalries" in the Music Industry→2026The Genius Marketing Behind Olivia Rodrigo’s New Era→2024The Marketing Behind Billie Eilish's New Album→2023Music Marketing: Olivia Rodrigo's GUTS→
More on Music (18 articles)
- 2025The Weeknd is Redefining Pop Culture with "Hurry Up Tomorrow"
- 2026BTS’s Return: What Brands Can Learn from a Global Cultural Force
- 2024Addison Rae’s Music Rebrand: How ‘Diet Pepsi’ Silenced the Critics
- 2026Drake's Iceman Era
- 2026From Coachella to the Super Bowl: Latin Music Is Everywhere
- 2026Britney’s $200M Catalog Deal Isn’t About Music - It’s About Power
- 2025Addison Rae Reinvents Pop: Inside Her Debut Album ‘Addison’
- 2017The Rise of Advertainment in the Music Industry
- 201612 Examples Of How Brands Gain New Consumers From Cross-Genre Music Partnerships
- 2022Shaking Up The Music Industry: 88rising
- 2021The Power Of K-pop
- 2024How TikTok Propels Artists Into Stardom
- 2024Country's Newest Queen (B)
- 2020TikTok's Control Over The Music Industry
- 2020HB Roundup: Music Marketing
- 2020Why Spanish-English Crossover Artists Are The Perfect Brand Partners
- 2020Why U.S. Brands Should Partner With Latinx Musicians
- 2020The Multifaceted Branding Power of the Music Industry
05
Licensing, Co-Promotions & Collabs
Licensed IP, merchandise, movie tie-ins and co-branded products.
2025Emily in Paris Brand Partnerships→2021A Timeline Of Marvel's Top Brand Partnerships→2024How Wicked’s Brand Partnerships are Shaping Movie Marketing→2026Why Is Nostalgia Licensing Winning at Retail in 2026?→2026The Most Successful Licensed IPs and Their Jaw-Dropping Stats→
More on Licensing, Co-Promotions & Collabs (45 articles)
- 2025Sweet Collabs: How Crumbl Cookies Became The Dessert Of Pop Culture
- 2019Ralph Lauren and Friends Collaboration
- 2018Top Brand Partnerships With Ralph Breaks The Internet
- 2024Wicked: The Marketing Event of the Year
- 2024The Art of Licensing and Brand Partnerships: From Bridgerton to Queen Charlotte
- 2024How The Grateful Dead Live On Through Licensing Partnerships
- 2024Pop Culture Powerhouses: Iconic Brands Gear Up for Anniversaries
- 2019Top Brand Partnerships With Avengers: Endgame
- 2015The Brand Games: Promotional Partnerships In The Hunger Games
- 2026Supergirl Stumbled. Its Brand Partners Didn't. Here's Why.
- 2025Freakier Friday, Bolder Branding: How Disney's Upcoming Sequel Sparked A Marketing Movement
- 2022Game Of Thrones Brand Partnerships
- 2023Hitching a Ride on the Hype: The Benefits of Co-Branding with Movies
- 2019Top Brand Partnerships With The Grinch
- 2025How Sanrio Is Cultivating Irresistible Partnerships
- 2019Top Brand Marketing Partnerships in Disney's Aladdin
- 2018Brand Partnerships In Incredibles 2
- 2025The Billion Dollar Power Play: Mastering Licensing Partnerships
- 2025The Evolution of Pokémon: From Game Boy to Global Empire
- 2023Brands Love Bridgerton: Netflix's Co-Promotional Partnerships
- 20225 Co-Promotional Beauty Brand Partnerships
- 2021Top Brand Partnerships With Sony's Venom
- 2025The Licensing Strategy Smart Brands Are Using to Scale
- 2024How Brands Are Using Established IPs
- 2019Top Brand Partnerships With The Lion King
- 2018Top Brand Partnerships With Mary Manrope Returns
- 2018Top Brand Partnerships With Bohemian Rhapsody
- 2020Licensed Product Lines From Film & TV
- 2023Ant-Man and the Wasp: Quantumania Brand Partnerships
- 2022Hunger Games: The Ballad of Songbirds and Snakes…and Promotional Partnerships
- 2022Top Brand Partnerships With Jurassic World Dominion
- 2021Brand Partnerships With Film Franchises
- 2021Gucci's 'High-End' Partnerships
- 2019Star Wars Brand Partnerships: The Rise of Skywalker
- 2019Top Brand Partnerships With Men In Black: International
- 2019Top Brand Partnerships With Pokémon Detective Pikachu
- 2018Case Study Of Brand Partnership Promotions In An Animated Film: Smallfoot
- 2018Top Brand Partnerships With Deadpool 2
- 2018Top Brand Promotional Partnerships With Jurassic World: Fallen Kingdom Movie
- 2023Dive into Barbiecore: The Coolest Brand Partnerships for the Barbie Movie Release
- 2025How Labubu Sparked Pop Mart’s Global Boom and Reinvented the Collector Craze
- 2024Cross-Industry Partnerships: Lessons from Happy Gilmore 2
- 2023Leverage Classic Christmas Films In Ad Campaigns
- 2023Streaming and Shopping: The Best Branded Capsule Collections to Add to Your Collection
- 2022Top Brand Partnerships With Sonic The Hedgehog 2
06
Inside the Industry
Studios, mergers, strikes and how Hollywood works with brands.
2024Behind the Scenes: How Major Studios Collaborate with Brands for Mutual Success→2025Warner Bros. and Discovery Split: A Strategic Reboot or Risky Move?→2026The Death of Physical Media: What It Means for Marketers→2025How Strategic Brand Partnerships Can Help Fix the Film Industry→2026THE MERGER THAT COULD CHANGE EVERYTHING→
More on Inside the Industry (13 articles)
- 2015The Future Is Now: China and US Co-Produced Films
- 2025Hollywood Went to the Vatican: What It Reveals About the Future of Storytelling
- 2024Unpacking the Teamster and IATSE Negotiations
- 2025One Streamer Reshapes Hollywood: Netflix’s Bid for Warner Bros.
- 2025Hollywood Shakeup: What Skydance’s Paramount Deal Means for Brands
- 2025Tariffs Shaking Up Hollywood? Brands To The Rescue!
- 2023Hollywood's New Dawn Post-SAG-AFTRA Strike
- 2023Pop Culture Marketing: Navigating Brand Partnerships Amid Hollywood's Double Strike
- 20235 Key Trends Shaping The Media and Entertainment Industry in 2023
- 2023Sustainably Shaping the Future of Entertainment Marketing
- 2023The Future of Branded Content Partnerships in Hollywood
- 202030 Upcoming Diverse Productions Your Brand Should Partner With
- 2020How Increased Streaming May Impact Cinema Advertising
07
Pop Culture History
Decades, nostalgia and the cultural moments brands still borrow from.
2025From Bombshells To Filters: How Hollywood's Body Ideals Have Shifted Through The Decades→2025Why the Y2K Revival Is Transforming Today’s Marketing→2024Pop Girls Through the Decades→2024The Evolution of Y2k Girls' Toys: From Barbie to Bratz→2025Why Was 2000s Reality TV So Unhinged?→
More on Pop Culture History (14 articles)
- 2025When Teens Ruled The Ruins: The Dystopian YA Film Boom Of The 2010s
- 2023From Neon to Netflix: How '80s Pop Culture Shapes Today's Trends
- 2026The Mandela Effect: Why We All Remember Pop Culture Wrong
- 2025The Dark Side Of Cute: How Movies Like 101 Dalmatians & Finding Nemo Changed The Pet Industry
- 2024Mean Girls: Teen Classic Is Still Shaping Pop Culture
- 20225 African American Trailblazers in Pop Culture
- 2026When Teen TV Got Dark: The Legacy of 2010s Teen Dramas
- 2026Worlds We Return To: Why Franchise Fandoms Shape Pop Culture
- 2025Robin Williams: The Genius Who Made Animation Cool Again
- 2025The Sweet, Strange, & Surprising Story Of PEZ
- 2026The Candie’s Era: How Teens Learned Style Through Pop Stars
- 2026From Music Video to Cultural Touchstone: The Lasting Impact of Hayley Kiyoko’s Girls Like Girls
- 2026Gone Too Soon: Four Music Legends Who Still Shape Pop Culture
- 2019Three of The Most Famous Fictional Brands
08
From The Podcast
Episodes of Marketing Mistakes (+ How To Avoid Them), hosted by Stacy Jones, on this topic.
EP 37Strategic (& Free!) Promotional Partnerships For Your Brand→EP 5713 Reasons Why Production Companies Need To Hire A Brand Marketing Strategist→EP 584 Key Ways Producers Can Get More Creative On Making Brand Partnerships Work→EP 624 Reasons Why Productions Use Product Placement→EP 65The Truth About Independent Films and Brand Partnerships→
More on From The Podcast (6 episodes)
- EP 296Let's Talk Streaming With Bruce Nash | Nash Information Services LLC
- EP 253How to Market as a Music Artist with Margarita Monet | Lead Singer of Edge of Paradise
- EP 199How To Generate Content During COVID-19 with Harry Lowell | NiteLite Pictures
- EP 195Reporting the Trends in the World of Streaming Video with Ashley Rodriguez | Business Insider
- EP 100Creating Licensed Brands From TV Shows And Movies
- EP 645 Ways To Evaluate If Your Content Is A Good Brand Vehicle For Product Placement
Free resources
Go Deeper
ProofCase Study LibraryBrand partnership case studies across every category.Open →Free e-bookProduct Placement e-BookThe three placement types and how each drives sales.Get it →Free guideTalk Show PlaybookNine steps to a talk show integration that sells.Get it →All resourcesThe VaultEvery e-book, video and guide in one place.Open →
FAQ
What People Need To Know First
What is entertainment marketing?
Entertainment marketing is the use of film, TV, streaming, music, celebrities and pop culture to promote a brand. It includes product placement and integration, co-promotions, licensing, branded content, talent partnerships and event activations.
How do brands partner with movies and TV shows?
The main routes are product placement, scripted brand integration, co-promotional campaigns where the brand promotes the release in its own marketing, licensing the property's characters or logos for products, and branded content created with the production or talent.
What is entertainment licensing?
Licensing lets a brand use a property's characters, logos or other intellectual property on its products or packaging, typically in exchange for royalties and guarantees paid to the rights holder. It can create new products and open retail placement that a brand could not get on its own.
What is a co-promotion?
A co-promotion pairs a brand with a film, show or artist so each promotes the other. The brand gets the rights to use the property in its advertising, packaging or retail, and the release gets added media support and reach.
How has streaming changed brand partnerships?
Streaming releases often launch globally at once, stay available for years and are watched in binges, which extends the life of a placement. Ad-supported tiers have also opened new paid media options alongside traditional integration.
Get Your Brand Into Pop Culture.
Book a Brand Connect call with Stacy Jones, or enroll your brand, production, talent, property or idea free in [HB]Box.
10,000+Partnerships built
250+Brand partners
1T+Impressions delivered
Since 2007Building brand partnerships
Playbook → Radar → Unlock Access → Produce → Amplify → Grow
Proof Your Brand Is The Best
On screen since 2007
Two decades of brands in the story.
A few of the partnerships behind the numbers, from film and TV integrations to talk shows, music and fashion week.
Canadian Club × Mad Men
BlackBerry × Up in the Air
GAF × Duck Dynasty
Dearfoams × Jimmy Kimmel Live
Coffee Beanery × Shameless
Namco Bandai × Ellen
Harman Kardon × NYFW
Rosa Regale × Estelle
Bumble × Throwing Shade