THE SYSTEM BEHIND EVERY PROGRAM
The [HB] Framework
Every Hollywood Branded program runs the same six stages, in the same order. That's what makes a pop culture partnership repeatable instead of a one-time lucky break.
Playbook → Radar → Unlock Access → Produce → Amplify → Grow
Playbook
We build your partnership foundation: business goals, audience, category realities, budget direction and the approval guardrails your team needs before anything goes to market.
You get: a written plan for which lanes to pursue first, what a good deal looks like for you, and what's off the table.
Radar
We match you to opportunities as they move through Hollywood - productions casting brands, talent open to partners, IP looking for licensees and like-minded brands ready to co-promote.
You get: weekly [HB]Radar matches, each with why it fits and what HB will do next.
Unlock Access
We bring the relationships, context and negotiation. Rights, usage, exclusivity and approvals are worked out deal by deal, so the partnership is built for Mutual Benefit.
You get: HB in the room as your representation, not an introduction and a goodbye.
Produce
We develop and execute the work: integrations, branded content, co-promotions, creator programs, events and the assets that come out of them.
You get: the content itself, managed from concept through delivery.
Amplify
Once the content exists, we extend it through PR, retail, creators, social and paid media. Amplify always follows Produce - there's nothing to amplify until the work is real.
You get: a partnership that reaches well past the screen time itself.
Grow
We measure what happened, report media value and impressions, and use what worked to build the next year of partnerships.
You get: partnership infrastructure that compounds instead of starting over every campaign.
THE FRAMEWORK IN ACTION
Pilot Pen × Mean Girls
- UNLOCK ACCESS
A screen opportunity inside a cultural franchise.
- PRODUCE
Expanded into a co-branded product.
- AMPLIFY
Retail and broader campaign support.
Framework questions
Do I have to start at Playbook?
Playbook work is built into every Discovery and subscription program. If you want to start smaller, the Blueprint is the first step. Pricing for every program opens once you enroll in [HB]Box.
Why does Amplify come after Produce?
Because PR, retail and media need something real to point at. We amplify content that exists, which is what makes the coverage credible.
Is this only for product placement?
No. The same six stages run celebrity, creator, licensing, music, sports, gaming and event partnerships.