Hollywood Branded / Entertainment Marketing + Pop Culture Partnerships
Get Your Brand Into Pop Culture.
Hollywood Branded connects brands with the productions, talent, properties and platforms that shape culture - then turns those partnerships into measurable business growth.
Where Your Brand Becomes Culture
One Ecosystem. Two Sides. One System.
Brands need the right cultural opportunities. Productions and IP owners need the right brand partners. Hollywood Branded connects both sides - with strategy, access, packaging, negotiation and execution under one system.
Get On Hollywood Branded's Radar
Your First Step Into The Room Is Free.
Brands, productions and IP owners can register with Hollywood Branded at no cost. Getting listed puts you on our Radar so our team can see what you are, what you need and where you may fit when the right opportunity is being cast.
You do not pay to get seen. You pay when you want us to build the Playbook, open more doors, run outreach or produce the partnership.
For Brands
Get Your Brand On The Casting Radar.
Tell us who you are, what you sell, who you need to reach and where you want to show up. We keep your brand visible inside the Hollywood Branded network and match it against productions, talent, creators, properties and cultural opportunities that may fit.
Hollywood version: get on the call sheet. If the role fits, we will call you back.
For Productions + IP Owners
Get Your Project Listed. Let Brands Find The Role.
Put your production, slate, event, talent opportunity or entertainment IP on Hollywood Branded's Radar. We review the audience and inventory and keep it visible for brand-side matches that make sense.
Getting listed is free. Paid programs begin when you want us to package, price, position, pitch, sell or manage the partnership.
What We Do
What Does Hollywood Branded Do?
Hollywood Branded is an entertainment marketing and partnership agency that helps brands become part of film, television, streaming, talent, music, sports, gaming, fashion and other areas of pop culture. We also help productions and IP owners build and sell brand partnership programs. Our role spans strategy, opportunity discovery, negotiation, execution, amplification and measurement.
Proof Lives In The Outcome
We Create Moments That Live Forever.
The partnership matters. What it changes matters more. We build cultural moments designed to create relevance, attention, demand, content, distribution and long-tail brand value.
Selected Proof
Partnerships Built To Move The Business.
Expensify × F1
A high-visibility entertainment partnership that put Expensify directly into one of the year’s biggest cultural moments and created measurable market attention around the brand.
Canadian Club × Mad Men
A long-running entertainment partnership that helped restore cultural relevance for a legacy brand and supported the reversal of a 17-year decline.
Pilot Pen × Mean Girls
A cultural partnership supported by creators and commerce that helped turn entertainment relevance into product demand and sellout behavior.
FLIR Product Placements
A long-term product placement strategy that generated repeated film and television visibility at scale.
The [HB] Framework
Playbook → Radar → Access → Produce → Amplify → Grow.
One system for planning, finding, securing, executing, amplifying and growing entertainment partnerships.
Playbook
Define positioning, audience, goals, guardrails and partnership strategy.
Radar
Track the productions, talent, creators, IP and cultural opportunities that fit.
Access
Open the right conversations with studios, talent, rights holders and partners.
Produce
Negotiate, contract, coordinate and execute the partnership.
Amplify
Extend the moment through PR, social, creators, media, retail and owned channels.
Grow
Measure what worked, capture proof and build the next advantage.
How Do You Want To Show Up In Culture?
Four Doors Into Pop Culture.
01
Screen Integration
Product placement, paid integration and brand presence across film, television and streaming.
02
Talent + Endorsement
Celebrity, creator, artist and athlete partnerships built around fit, credibility and audience.
03
Brand Collaboration + Experiences
Co-promotions, sponsorships, events, experiential activations and shared cultural moments.
04
IP + Licensing
Entertainment IP, characters, franchises, licensed products and co-branded commercial programs.
Built For Both Sides
Brands + Productions Are The Two Primary Journeys.
For Brands + Marketing Teams
Build a smarter, scalable pop culture partnership program tied to business goals and measurable outcomes.
Explore Brand Partnerships →For Productions + IP Owners
Package, price and sell brand partnership opportunities with a system built for production-side execution.
Explore Productions Branded →Agencies remain an important buyer and partner path within the brand-side ecosystem, adding specialist entertainment, product placement, talent, creator, licensing and branded-content capabilities without rebuilding the infrastructure in-house.
See The Receipts
The Trailer Is Public. The Full Cut Is Gated.
We show enough proof publicly for you - and search engines - to understand what Hollywood Branded can do. The deeper campaign mechanics, full case-study breakdowns and program pricing are unlocked when you raise your hand.
See How The Deal Actually Came Together.
Public proof shows the challenge, strategy, Hollywood Branded's role and verified headline outcomes. Unlock the full breakdown for partnership structure, execution details, deeper results and what another brand can learn from it.
See What It Costs To Get Cast.
Unlock the program and pricing pathways to see where Blueprint, Playbook, Discovery, Radar and ongoing [HB]Box programs fit - and what level of investment makes sense for your goals.
Frequently Asked Questions
Entertainment Marketing + Brand Partnerships.
What does Hollywood Branded do?
Hollywood Branded helps brands become part of entertainment and pop culture through product placement, talent and creator partnerships, licensing, co-promotions, branded content, music, sports, gaming, fashion and experiential programs. The agency also helps productions and IP owners package and sell brand partnership opportunities.
What is entertainment marketing?
Entertainment marketing connects brands with films, television, streaming, talent, creators, music, sports, gaming, entertainment IP and other cultural platforms so the brand becomes part of content and experiences audiences already care about.
Does Hollywood Branded work with productions?
Yes. Hollywood Branded works with productions and IP owners to identify brand-ready inventory, package and price opportunities, prepare the team for outreach, connect with aligned brand partners and support negotiation, execution and reporting.
What types of partnerships does Hollywood Branded manage?
Programs can include product placement, paid integrations, celebrity endorsements, influencer and creator campaigns, music and sports partnerships, gaming, licensing, co-promotions, branded content, event sponsorships, experiential activations, public relations and amplification.
How much do entertainment partnerships cost?
Investment varies by channel, property, talent, rights, scale, timing and whether the program is organic, trade-based or paid. Hollywood Branded can help determine the right starting point based on the brand’s objectives, audience and available budget.
How do I get started?
Submit your brand with your website, goals, audience, timing and approximate investment level. Hollywood Branded will use that information to identify the partnership paths that make the most sense. Production and IP owners can enter through the separate Productions Branded path.
Is it free to register on Hollywood Branded's Radar?
Yes. Brands can register on Hollywood Branded's Radar for free, and productions or IP owners can list their opportunities for free. The paid relationship begins when you want Hollywood Branded to build the strategy or Playbook, expand outreach, represent the opportunity, manage execution or run a larger ongoing partnership program.
What does it mean to get cast?
Getting cast means the opportunity fits. Hollywood Branded uses the information on our Radar to recognize when a brand, production, talent opportunity, creator, property or IP could be right for the other side. Registration does not guarantee a deal - it gets you seen so the right callback can happen when there is a fit.
Ready For Your Callback?
Get On The Radar. Let Us Find The Role.
Registration is free. Tell us what you are bringing to the table and we will keep you in the mix for the Hollywood, entertainment and pop culture opportunities that fit.