For Films, Series + Studios
Production Partnerships That Bring Brands Into Your Story.
Films, series and studios use brand partners to offset costs, add marketing muscle and reach bigger audiences. Productions Branded sources the right brands and manages the deals from script to release.
10,000+Partnerships built
250+Brand partners
Since 2007Building brand partnerships
134.8MViewing hours for Your Place Or Mine
Quick answer
Brand partnerships give films and series product, vehicles, locations, services, fees and marketing support in exchange for authentic on-screen exposure and the right to promote the project. Below is how Productions Branded builds them, followed by our complete library of 128 articles and 20 podcast episodes on the topic.
For Producers, Studios + Content Creators
Brand Partners Who Make The Production Stronger.
Productions Branded, the production division of Hollywood Branded, is hired by producers and content creators to source brand partners for product placement trade, fee-based integration and promotional partnerships.
What Brands Bring To A Production
- Add flexibility to budgets. Product, vehicles, wardrobe, locations and services through trade or loan.
- Use brands to tell your story. Real brands make a world feel real, and the right integration can support the storyline.
- Get the materials your set needs. For props, set decoration, wardrobe, transportation and locations.
- Add marketing muscle. Promotional and licensing partners who help more people discover the project.
Barter ProductProcurement of product for on-screen use at no cost to the production.
Fee-Based IntegrationNegotiation of cash fee deals for larger on-screen brand integrations.
Promotional PartnersIdentification and development of promotional and licensing partners.
Cast + CrewDiscounted or gratis product for cast and crew, premieres and wrap parties.
Every DepartmentSupport for props, set decoration, wardrobe, transportation and locations.
Marketing ReachPartners who put the release in front of their own customers.
Three Stages Of Representation
How Productions Branded Works.
01Analysis + StrategyScript review for placement, integration and promotional opportunities, ROI-based pricing for each brand opportunity, and custom materials for brand partners.
02Brand Solicitation + NegotiationOutreach to the right brands and agencies, then negotiation of trade, fees and promotional commitments.
03Integration + Promo ActivationCoordination with department heads on set and with partners on the promotional campaign around release.
Proof
Brands HB Has Brought Into The Story
SimpliSafe × Your Place Or Mine
A Placement That Mattered To The Plot
Peter (Ashton Kutcher) receives a SimpliSafe notification and checks his home camera footage at the exact moment his feelings for Debbie (Reese Witherspoon) surface. The product earned its place in the story.
#1Netflix Global Top 10 in 92 countries
134.8MViewing hours
4 WeeksIn the Top 10
$1.092MFilm placement value
Ralph Lauren × Elite
A two-season wardrobe and lifestyle partnership with Netflix's Elite that kept the brand present as the audience carried over season to season.
2 seasons
BlackBerry × Buried
BlackBerry, HB's founding client, was integrated into Buried, starring Ryan Reynolds, paired with the press around its Toronto International Film Festival premiere.
TIFF premiere
Canadian Club × Mad Men
An integration inside Mad Men's period world that reinforced the brand's heritage, with value that compounded long after the episodes aired.
17-year decline reversed
More on file
Bumble · Riverdale, Jane the Virgin, Book ClubSquare · The Bear, You, Loot, The CurseFLIR · Rampage, GoliathKahi · Hocus Pocus 2Cash App · The Lost CityPilot · Middle School: The Worst Years of My Life
01
Why Productions Partner With Brands
What brand partners bring to a film or series, from cost savings to marketing reach, and what makes a project worth partnering on.
20223 Reasons Why Productions Use Product Placement→2024Behind the Scenes: How Major Studios Collaborate with Brands for Mutual Success→2025How Strategic Brand Partnerships Can Help Fix the Film Industry→2022How Product Placement Lowered The Budget: Gray Man→202014 Reasons Why Productions Need To Hire Brand Marketing Strategists→
More on Why Productions Partner With Brands (12 articles)
- 2015For Producers: How To Know If Your Project Can Make Money From Product Placement
- 2019Top Four Aspects of Productions That Make Them Worthy of Brand Partnerships
- 2025Tariffs Shaking Up Hollywood? Brands To The Rescue!
- 2022Entertainment Marketing Strategy 101: What Makes A Good Brand Vehicle?
- 2023The Future of Branded Content Partnerships in Hollywood
- 2025Why Flexibility Wins in Hollywood Brand Partnerships
- 2023Five Issues That Stop Brand Partnerships
- 2026Why Advertising Is the Value Exchange Most Brands Are Underusing
- 2023Pop Culture Marketing: Navigating Brand Partnerships Amid Hollywood's Double Strike
- 2022How To Decide Whether Or Not To Work With a Production As a Brand
- 202030 Upcoming Diverse Productions Your Brand Should Partner With
02
Product Placement For Productions
How placement, trade-outs and integrations work from the production side, who decides what lands on screen, and how indie films and pilots get in the game.
2018Product Placement Trade Out Opportunities in Hollywood TV and Film→2022Top 10 Product Placement Decision Makers For What Brands Appear On Screen→2022How To Secure Product Placement With A Production→2022Product Placement Case Study: How A Partnership Happens→2018Independent Films And Brand Partnerships→
More on Product Placement For Productions (16 articles)
- 2019Product Placement Versus Brand Integration Explained
- 2026What Makes a Product Camera-Ready for Film And TV
- 2017Product Placement Case Study - Secrets To Securing Trade Out Opportunities In Hollywood
- 2017An Inside Look At Indie Films And Brand Partnerships
- 2016Indie Films: Product Placement's Hidden Gems
- 2018Why Brands Benefit From Product Placement in TV Pilots
- 2018Studio Properties As A Form Of Product Placement
- 2017Why Cinematic Universe Storylines Are Increasingly Popular For Studios And Brands
- 2024Film Sequels: Golden Opportunities for Product Placement in Sports Films
- 2020The Top SVOD Platforms And Series For Product Placement
- 20187 Fixes When Products Become The Bad Guy On TV
- 2020How To #16: Make Your Product Placement Positive For A Home Run
- 2022Redesigning A Brand Logo Perfect For Product Placement
- 2023How To Do Product Placement In Hollywood TV and Film
- 2017Studio Films Released In Theaters & Home At Same Time Mean More Eyeballs On Your Product Placement
03
Co-Promotions & Promotional Partners
How brands spend their own media to promote a release, and the movie and series campaigns that show how it is done.
2024How Wicked’s Brand Partnerships are Shaping Movie Marketing→2015The Brand Games: Promotional Partnerships In The Hunger Games→2023Brands Love Bridgerton: Netflix's Co-Promotional Partnerships→2023Dive into Barbiecore: The Coolest Brand Partnerships for the Barbie Movie Release→2024The Power of Co-Promotion: How Expensify’s Stock Surge Reflects Strategic Product Placement→
More on Co-Promotions & Promotional Partners (36 articles)
- 2023Hitching a Ride on the Hype: The Benefits of Co-Branding with Movies
- 2022Yellowstone Brands, Co-Promotions, and Branded Content
- 2021Brand Partnerships With Film Franchises
- 2022Why Franchise Films And Book Spinoffs Create Great Brand Partnerships
- 2025The Power of Co-Promotion in Squid Game’s Black Ops 6 Event
- 2018Case Study Of Brand Partnership Promotions In An Animated Film: Smallfoot
- 2018How A TV Ad Became A Movie: Top 5 Brand Partnerships With Uncle Drew
- 2021A Timeline Of Marvel's Top Brand Partnerships
- 2019Top Brand Partnerships With Avengers: Endgame
- 2018Top Brand Partnerships With Ralph Breaks The Internet
- 2022Game Of Thrones Brand Partnerships
- 2019Top Brand Partnerships With The Grinch
- 2019Top Brand Marketing Partnerships in Disney's Aladdin
- 2018Brand Partnerships In Incredibles 2
- 2021Top Brand Partnerships With Sony's Venom
- 2018Top Brand Partnerships With Mary Poppins Returns
- 2018Top Brand Partnerships With Bohemian Rhapsody
- 2019Top Brand Partnerships With The Lion King
- 2022Hunger Games: The Ballad of Songbirds and Snakes…and Promotional Partnerships
- 2019Top Brand Partnerships With Pokémon Detective Pikachu
- 2022Top Brand Partnerships With Jurassic World Dominion
- 2018Top Brand Promotional Partnerships With Jurassic World: Fallen Kingdom Movie
- 2019Top Brand Partnerships With Men In Black: International
- 2018Top Brand Partnerships With Deadpool 2
- 2023Ant-Man and the Wasp: Quantumania Brand Partnerships
- 2019Star Wars Brand Partnerships: The Rise of Skywalker
- 2018Inside Nissan & Star Wars: The Last Jedi Partnership
- 2022Top Brand Partnerships With Sonic The Hedgehog 2
- 2021Top Brand Partnerships in Space Jam: A New Legacy
- 2024Cross-Industry Partnerships: Lessons from Happy Gilmore 2
- 2025Freakier Friday, Bolder Branding: How Disney's Upcoming Sequel Sparked A Marketing Movement
- 2026Supergirl Stumbled. Its Brand Partners Didn't. Here's Why.
- 2019Brand Partnerships With Movies Made From Books
- 2019Building Up Partnerships To Enlarge Your Power: A Case Study Of Stranger Things
- 20225 Co-Promotional Beauty Brand Partnerships
04
Film Marketing & Release Campaigns
How studios and distributors market a release: trailers, press tours, social campaigns, festivals and awards season.
2024How Inside Out 2's Marketing Strategy Propelled It to Number One→2026How Marty Supreme Became a Cultural Moment→2024Wicked the Movie: A Marketing Masterpiece with Ariana Grande and Cynthia Erivo→2022A Look Inside Scream's TikTok Marketing→2022Not Okay Movie's Viral Marketing Strategy→
More on Film Marketing & Release Campaigns (17 articles)
- 2022How Behind The Scenes Drama Benefited Don’t Worry Darling's Marketing
- 2025How Timothée Chalamet Made Hollywood Press Tours Fun Again
- 2018Ads That Are Fake Movie Trailers By Brands
- 2024Wicked’s Magical Box Office: How This Musical Adaptation Broke the Box Office Curse
- 2024Scary Good Marketing: Understanding the Horror Genre's Captivating Influence
- 2025How Ne Zha 2 and Global Animation Are Reshaping Brand Marketing
- 2025From Pixelated Blocks to Box Office Gold? Inside the Minecraft Movie
- 2026Did Gen Z Just Save the Summer Box Office?
- 2025How a $6M Indie Film Beat Hollywood’s Blockbusters at the 2025 Oscars
- 2025Film Festivals in the Streaming Era: Are Premieres Still Worth It?
- 2022Brand Partnerships, Studios and Awards Season: Why Brands Should Care
- 2025The Studio’s Secret Weapon? Celebrity Cameos.
- 2018How Girls Trip Product Placement Partnership With Essence Festival Led To Massive Box Office Success
- 2016Why Global Movie Release Dates Matter To Brands
- 2019Movies Are A Brand Marketer's Best Friend - Box Office Is Growing
- 2024Hollywood's Remake Renaissance
- 2026Toy Story 5: Why Parents Are Emotionally Invested All Over Again
05
Hollywood Branded Production Partnerships
Productions our team has partnered with and what the brand partners delivered on screen and off.
2025From Script to Screen: Hollywood Branded’s Role in F1’s Brand Revolution→2026You Couldn't Miss It If You Tried: Expensify's Role in F1: The Movie→2017Product Placement Case Study: Behind The Scenes Of Silicon Valley→2024Client Spotlight: Govee’s Partnership with Nights of the Jack→2020How One Brand Partnership Grew Into New Opportunities→
More on Hollywood Branded Production Partnerships (9 articles)
- 2025Brands in the Driver's Seat
- 2019Case Study: Award Winning Product Placement
- 2022Watch Out For Our Emmy-Winning Placement
- 2019We Won Best Product Placement! Two Years In A Row...
- 2018Behind The Sign: How Hollywood Branded Got FLIR In Sicario [Case Study]
- 2018B2B Product Placement Marketing Case Study: FLIR And Rampage
- 2018Product Placement Case Study: App & Movie
- 2016Behind The Scenes Of Creating A Branded Product Placement Partnership
- 2017Spider-Man: Homecoming Premiere Behind The Scenes Of Hollywood Branded
06
The Business Of Hollywood
Studio deals, streaming economics, labor and the shifts that change how productions get made and marketed.
2023The Streaming Wars: Unraveling the Economics of Today's Hollywood→2025Warner Bros. and Discovery Split: A Strategic Reboot or Risky Move?→2026The Death of Physical Media: What It Means for Marketers→2025Hollywood Shakeup: What Skydance’s Paramount Deal Means for Brands→2026THE MERGER THAT COULD CHANGE EVERYTHING→
More on The Business Of Hollywood (8 articles)
- 2025One Streamer Reshapes Hollywood: Netflix’s Bid for Warner Bros.
- 2024Unpacking the Teamster and IATSE Negotiations
- 2023Hollywood's New Dawn Post-SAG-AFTRA Strike
- 20235 Key Trends Shaping The Media and Entertainment Industry in 2023
- 2023Sustainably Shaping the Future of Entertainment Marketing
- 2020How Increased Streaming May Impact Cinema Advertising
- 2015The Future Is Now: China and US Co-Produced Films
- 2026Microdramas: Hollywood's Fastest-Moving Brand Partnership Model
07
From The Podcast
Episodes of Marketing Mistakes (+ How To Avoid Them), hosted by Stacy Jones, on working with productions.
EP 5713 Reasons Why Production Companies Need To Hire A Brand Marketing Strategist→EP 584 Key Ways Producers Can Get More Creative On Making Brand Partnerships Work→EP 624 Reasons Why Productions Use Product Placement→EP 65The Truth About Independent Films and Brand Partnerships→EP 80Product Placement Trade Out Opportunities in Hollywood TV and Film→
More on From The Podcast (15 episodes)
- EP 243Tips And Tricks To Product Placement Partnerships In TV and Streaming Series with Susan Webber Gatto | SWG Consulting
- EP 212Creating Partnerships for Massive Success On Screen with David Norton | Ladder Up
- EP 296Let's Talk Streaming With Bruce Nash | Nash Information Services LLC
- EP 195Reporting the Trends in the World of Streaming Video with Ashley Rodriguez | Business Insider
- EP 100Creating Licensed Brands From TV Shows And Movies
- EP 89The Power Of Award Shows For Brands
- EP 68Branding At The Oscars - Walmart short form branded content
- EP 67Branded At The Oscars
- EP 645 Ways To Evaluate If Your Content Is A Good Brand Vehicle For Product Placement
- EP 61What Makes Partnering With A Production Worth It To A Brand
- EP 46TV Pilots And Brand Partnerships
- EP 37Strategic (& Free!) Promotional Partnerships For Your Brand
- EP 33History Of Product Placement And How Productions Can Become Better Brand Partners
- EP 21Product Placement Case Study - Securing Trade Out Opportunities In Hollywood
- EP 42Top 10 Decision Makers On Set Who Need To Know Your Brand
Free resources
Go Deeper
For productionsProductions BrandedPrograms for producers, studios and content creators.Open →Free e-bookProduct Placement e-BookThe three placement types and how each drives sales.Get it →Free guideTalk Show PlaybookNine steps to a talk show integration that sells.Get it →All resourcesThe VaultEvery e-book, video and guide in one place.Open →
FAQ
What People Need To Know First
Should a production expect brands to pay for placement?
Most placement is trade or loan of product. Fees are possible for bigger storyline integrations, but finding cash should not be the main goal. The bigger wins are savings and marketing support.
When should a production bring in Productions Branded?
During early planning. Script analysis and strategy need a minimum of about 10 days of pre-production, and more time opens more partner options.
How does a production get started?
Submit your production through the Productions Branded questionnaire, or book a call to talk through the project.
How do productions work with brands?
Productions partner with brands through product placement, trade-outs where a brand provides product, vehicles, locations or services, paid brand integrations written into the story, co-promotions where the brand promotes the release in its own marketing, licensing of the project's characters or logos, and branded content made with the production or its talent.
What is a product placement trade-out?
A trade-out is an exchange: the brand supplies product, wardrobe, vehicles, technology, locations or services, and the production uses them on screen. It saves the production money and gives the brand authentic exposure without a cash fee.
Can brand partnerships help pay for a film or series?
They can offset real costs. Paid integrations bring fees, trade-outs replace items the production would otherwise buy or rent, and co-promotions add marketing the production does not pay for. They work best alongside a project's financing, not as a replacement for it.
What is a co-promotion for a movie or series?
A co-promotion pairs a brand with a release so each promotes the other. The brand gets the right to use the project's title, imagery or talent in its advertising, packaging or retail, and the release gets added reach from the brand's own media spend.
What makes a production attractive to brand partners?
Brands look for an audience that matches their customer, confirmed distribution and a release window they can plan around, a story where the product fits naturally, talent and creative they are proud to be associated with, and clear marketing rights they can use after the content is out.
When should a production start looking for brand partners?
As early as possible, ideally at the script stage. Placements need to be planned before the shoot, and brands usually need months of lead time to budget and build a co-promotional campaign around a release date.
Does Hollywood Branded work with productions?
Yes. Productions work with Hollywood Branded to identify brand partners that fit the project, pitch and negotiate placements, trade-outs, integrations and co-promotions, and manage those partnerships through release.
Bring The Right Brands Into Your Production.
Book a call with Stacy Jones, submit your production to Productions Branded, or register your production free on [HB]Radar.
Playbook → Radar (Awareness) → Unlock Access → Produce → Amplify → Grow
Proof Your Brand Is The Best