Get in front of Hollywood and the brands that buy from it.
Studios, networks, productions, agencies and brands all buy research, software, services and technology. Hollywood Branded sits between all of them every day. These programs put your company inside that flow, through our media, our stages and the introductions we make when there's a real fit.
Research + analytics
Audience demand, measurement, placement valuation and studies that studios and brands use to make decisions.
Demand data · placement studies · ROI reportingSoftware + martech
Platforms that marketing, partnership and production teams run on, from CRM to rights and asset management.
CRM · workflow · rights + licensing toolsProduction + experience tech
Services that make a premiere, an activation or a set more memorable or more efficient.
Drone shows · virtual production · experientialConsumer platforms + apps
Products that grow through talent, shows and fandoms and want structured partnerships with them.
Rewards · gaming · fintech · commerceTwo ways in: our audience, and our relationships.
Visibility runs through Hollywood Branded's own media and stages. Introductions run through the people we already work with. Every program on this page draws from one or both, at a level that matches what you sign up for.
[HB]Insider blog
Educational articles read by brand, agency and entertainment marketers looking for how partnerships really work.
Marketing Mistakes podcast
400+ episodes hosted by Stacy Jones, with sponsor segments and guest conversations where the fit is real.
Newsletter + social
The weekly Hollywood Branded newsletter by email and on LinkedIn, plus HB social channels.
Conferences + webinars
Stacy speaks at dozens of industry events a year, and HB hosts webinars and workshops for brand and production teams.
Studios, networks + sets
Introductions to the marketing, partnership and production teams HB works alongside, including on-set and on-lot when it makes sense for the production.
Brands + agencies
Recommended into Hollywood Branded client programs and agency partners when your solution solves a problem they actually have.
Free enrollment → Blueprint → Roadmap
Every vendor starts the same way brands and productions do. Enrollment gets you on file. Blueprint and Roadmap make sure we can position and recommend you correctly before any active work begins.
Get listed in [HB]Box
Your company profile goes to our partnerships team. If a client, production or agency has a need in your category, HB can surface the fit. Passive only.
Be matchable
HB tunes your category, positioning, buyer types and proof inside our system, so your company gets matched to the right studios, productions, brands and agencies.
Know where to sell
Your entertainment go-to-market plan: which buyers to prioritize, how they purchase, what they need to see from you, sequencing and budget direction.
Choose how hard you want Hollywood Branded working for you.
Programs run on a typical 12-month window. Blueprint and Roadmap are included in every annual program.
| What's included | Spotlight$15K | Featured$40K | Embedded$75K |
|---|---|---|---|
| Blueprint + Roadmap | Included | Included | Included |
| Fast-tracked vetting review for the HB vendor network | Yes | Yes | Yes, priority |
| [HB]Insider sponsored articles | 1 per year | 3 per year | 4 per year |
| Newsletter + social features | 2 per year | 6 per year | Quarterly campaign |
| Marketing Mistakes podcast sponsor segments | - | 2 episodes | 4 episodes |
| Co-hosted webinar or workshop | - | 1 per year | 2 per year |
| Curated introductions to studios, networks, productions, agencies or brands | - | Up to 6 per year | Up to 15 per year |
| Playbook: sales materials, target mapping and positioning for entertainment buyers | - | - | Included |
| Active outreach and inclusion in HB client and production programs | - | - | Included |
| Strategy calls | Kickoff | Kickoff + quarterly | Monthly |
| Case study, when a real partnership story exists | - | Written | Written + amplified |
Need more than Embedded? These three programs are starting points. Larger custom programs are available for companies that want a bigger footprint, such as multi-market launches, category sponsorships across our media, multiple on-set or studio activations, or a dedicated partnership team. We scope those with you directly.
How introductions work: Hollywood Branded controls every introduction and makes it only when there's a genuine fit on both sides. An introduction opens a conversation. What happens next is between you and the buyer, with HB alongside when you've asked us to be.
More than a sales channel. A full marketing team around your product.
Selling your product into Hollywood is one part of it. Hollywood Branded can also build the awareness around it, using the same entertainment, PR and creator machinery we run for consumer brands.
Your name in the story
Product placement and integrations that put your product and name in film, TV, streaming and music.
Thought leaders + industry voices
Get your name mentioned by thought leaders and industry voices on stages, panels, podcasts and in the press.
Spokespeople for your category
We find and develop KOLs and spokespeople who speak credibly for your category and your product.
Coverage you can use
Entertainment angles, founder and executive PR, podcast runs, and late night or satellite media tours when the story supports it.
Reach the right buyers
Creators, paid usage, retargeting and media that extend every moment to the buyers you want.
Win the floor, then follow them home
Creator booth programs, show-week media, newsroom PR and experiences. We run full programs for CES exhibitors, and took Teledyne FLIR's entertainment program to the CES stage with a panel session.
How it is priced: Ecosystem services are scoped separately or built into an Embedded or custom program. Coverage and placements depend on editorial and production decisions and are reported, never guaranteed.
Let us run your software inside our business first.
Hollywood Branded tests tools in real client work before we recommend them to anyone. If your software solves a problem we have, we'll put it to work for three months. When it earns its place, it can stay on as a longer partnership, with your product provided free or discounted in exchange for marketing and PR from Hollywood Branded.
Evaluate
We integrate your software into our systems and client programs and use it on live work, at no cost to us.
Decide together
We share what worked, what didn't and what it saved us. If it's a tool we need, we move to a term.
Opt in
The term length is set by the cost savings your product gives us and the exposure we can give you.
Get promoted
Visibility across the [HB]Insider blog, the podcast, Stacy's interviews and speaking, plus a case study when there's a real story.
Hollywood Branded's media monitoring partner, and the model for how a software partnership with HB works.
Built into client reporting
We use Critical Mention to clip and review product placement exposures on TV, get alerts when clients are mentioned, and pull the media metrics our client reports and expert commentary rely on.
Their case study on us
Critical Mention published a case study on how Hollywood Branded uses its platform, including the Game of Thrones Starbucks cup story, when HB pulled Critical Mention data to answer requests from Business Insider and CNBC.
Marketing Mistakes, EP 168
Zack Jenkins, Critical Mention's VP of Sales and Account Management, joined Stacy on the podcast to talk about creating PR opportunities.
Critical Mention gets a working showcase in entertainment marketing. Hollywood Branded gets a tool we rely on every day. That's the kind of partnership we want to build with you.
Fit first: We only trial software we have a real use for, and we don't trial direct competitors of a tool we're already committed to. A trial is an evaluation, not an endorsement, and reviews stay independent.
How revenue share works. Simple, and charged once.
Program fees cover the work Hollywood Branded does every month. When Hollywood Branded helps close a partnership, our fee is 10%, 20% or 30% of the total partnership value, depending on who brought the deal and who builds and manages it. That fee is charged once on the whole partnership. We never charge both sides. Third-party costs such as talent, licensing, production and media stay separate.
HB makes the introduction and you run the deal from there. Rare, since most partnerships need hands-on management to work.
You bring the relationship. HB structures, builds and manages the partnership from contract through activation.
HB sources the partner, negotiates the deal, then builds and manages it. This is how most HB partnerships run.
Bring us brands and productions. Keep your share as they grow.
Join the referral network as an HB Network partner. When you introduce a brand or production company to Hollywood Branded, you earn on the same 10%, 20% and 30% structure based on your role, and you keep your partnership rights on that relationship as the client grows its business with us, for as long as your referral agreement runs. Your share comes out of Hollywood Branded's fee, so the client never pays extra.
Revenue share, built on a program
Some platforms grow through talent, shows and distributors, with minimum guarantees and revenue shares on each deal. Hollywood Branded structures those partnerships on top of an Embedded program or a custom retainer, so the outreach, packaging and negotiation are funded from day one and the upside is shared by everyone who built it. HB's percentage applies to the minimum guarantees and revenue share each deal produces.
Fit comes first
We only recommend solutions we'd use for our own clients. Enrollment and payment don't guarantee vetting, a recommendation or placement in a client program.
Reviews can't be bought
HB Favorites and published reviews are earned through Hollywood Branded's own testing. A paid program never changes a grade, and no company is called an HB partner until it has signed terms with us.
Sponsored is labeled
Sponsored articles, segments and features are disclosed as sponsored. Editorial judgment on our channels stays with Hollywood Branded.
No exclusivity by default
Category exclusivity is available only when it's agreed and documented in your contract.
Your contacts stay ours to introduce
Vendors never get direct access to Hollywood Branded's brand, production or talent relationships. Every introduction is made by our team.
Payment options
Upfront, bi-annual, quarterly and monthly options are available, each with different benefits set out in the agreement.
Pricing FAQ
Can we just be listed without a paid program?
Yes. Free enrollment keeps your profile on file with our partnerships team, and we'll reach out if a client or production needs what you do. Paid programs are where HB actively positions, promotes and introduces you.
Which program do most vendors start with?
Featured. It combines real visibility across the blog, newsletter and podcast with a set number of curated introductions, which is enough to prove the channel works before moving to Embedded.
What's the difference between Featured and Embedded?
Featured makes you visible and opens a measured number of doors. Embedded adds a Playbook and active outreach, so Hollywood Branded is working your pipeline into studios, productions, agencies and brands every month.
Does paying for a program make us an HB partner or an HB Favorite?
No. Programs buy visibility and introductions. Vetting, HB Favorite status and published grades come from our own review, and the partner title comes with signed terms.
How does the software trial work?
If your product solves a problem Hollywood Branded has, we use it on live work for three months at no cost. If it earns its place, we opt in to a 6, 9 or 12 month term where your product is provided free or discounted in exchange for marketing and PR from HB. The term depends on the cost savings and the value of the exposure.
Do you work on commission only?
No. Commission and revenue share sit on top of a paid program, because the sourcing, packaging and negotiation happen long before a deal closes. HB takes its percentage once, from the overall partnership. Brands, productions and vendors may each hold their own Hollywood Branded program, but nobody pays HB a partnership percentage on both sides of the same deal.
Can our product be part of a brand integration or a production?
Yes, when it fits the project. Products and services can appear in productions, power activations or support a brand campaign, and those opportunities are scoped and contracted separately.
What results can we expect?
That depends on your category, your offer and how ready your team is to sell into entertainment. We set goals together in your Roadmap and report on visibility, introductions and the conversations they produce.
Proof your brand is the best.
Book a partner call and we'll tell you honestly where your company fits in entertainment and which program makes sense.
Questions: [email protected]