Vendors, software + solutions

SELL INTO HOLLYWOOD.
WITH A PARTNER ALREADY INSIDE.

Research and analytics firms, software platforms, production tech and service companies all want the same thing: a real way in front of studios, networks, productions, agencies and brands. Hollywood Branded gives you the stage, builds the marketing around your product, shows you how these buyers actually buy, and makes introductions where there is a genuine fit. You can also join our referral network and earn on the brands and productions you bring us.

2007In entertainment marketing since
10,000+Partnerships built
400+Marketing Mistakes episodes
4Buyer groups: studios, productions, agencies, brands
Who this is for

IF ENTERTAINMENT BUYS IT, WE CAN HELP YOU SELL IT.

Research + analytics
Data, studies + measurement

Audience, demand, placement and media measurement companies that want studios, networks and brands using their reporting.

Software + platforms
Tools teams run on

Marketing, production, workflow and AI platforms selling to entertainment companies, agencies and brand teams.

Production tech + services
On set and behind the scenes

Drone shows, virtual production, on-set services, equipment and production support.

Experiential + media
Moments and reach

Event producers, venues, out-of-home and media networks that want entertainment-driven programs.

How we get you in front of buyers

OUR MEDIA. OUR STAGES. OUR INTRODUCTIONS.

Owned media
Blog, podcast, newsletter + social

Get featured across the [HB]Insider blog, the Marketing Mistakes podcast, the Hollywood Branded newsletter and social channels that entertainment marketers already read.

Stages
Sets, studios + events

Show up where buyers are, from studio and on-set moments to Hollywood Branded events and Stacy's speaking.

Introductions
Matched where it fits

Get introduced to HB productions, brand clients and agency partners when your solution solves a real problem. HB controls every introduction.

Your marketing ecosystem

MORE THAN A SALES CHANNEL. A FULL MARKETING TEAM AROUND YOUR PRODUCT.

Selling your product into Hollywood is one part of it. Hollywood Branded can also build the awareness around it, using the same entertainment, PR and creator machinery we run for consumer brands.

On the big screen
Your name in the story

Product placement and integrations that put your product and name in film, TV, streaming and music.

Said by people buyers trust
Thought leaders + industry voices

Get your name mentioned by thought leaders and industry voices on stages, panels, podcasts and in the press.

Key opinion leaders
Spokespeople for your category

We find and develop KOLs and spokespeople who speak credibly for your category and your product.

PR with a real story
Coverage you can use

Entertainment angles, founder and executive PR, podcast runs, and late night or satellite media tours when the story supports it.

Amplification + influence
Reach the right buyers

Creators, paid usage, retargeting and media that extend every moment to the buyers you want.

Trade shows
Win the floor, then follow them home

Creator booth programs, show-week media, newsroom PR and experiences. We run full programs for CES exhibitors, and took Teledyne FLIR's entertainment program to the CES stage with a panel session.

Scoped to your goals.

Ecosystem services are priced separately or built into an Embedded or custom program. Coverage and placements depend on editorial and production decisions and are reported, never guaranteed.

Programs

FROM FREE TO FULLY EMBEDDED.

Enrolling is free. Paid options run from a one-time Blueprint and Roadmap through annual Spotlight, Featured and Embedded programs, and larger custom programs are available for companies that want a bigger footprint. Full pricing opens once you enroll.

Software trial program

LET US RUN YOUR SOFTWARE INSIDE OUR BUSINESS FIRST.

If your software solves a problem we have, we put it to work on live client work for three months. When it earns its place, it stays on as a longer partnership, with your product provided free or discounted in exchange for marketing and PR from Hollywood Branded.

MONTHS 1-3EvaluateWe integrate your software into our systems and use it on real work.
MONTH 3Decide togetherWhat worked, what did not, and what it saved us.
6, 9 OR 12 MONTHSOpt inTerm length is set by the cost savings and the exposure we can give you.
DURING THE TERMGet promotedBlog, podcast, interviews, speaking and a case study when there is a real story.
Partner spotlight
CRITICAL
MENTION

Hollywood Branded's media monitoring partner, and the model for how a software partnership with HB works.

In our work every day
Built into client reporting

We use Critical Mention to clip and review product placement exposures on TV, get alerts when clients are mentioned, and pull the media metrics our client reports and expert commentary rely on.

Proven in the press
Their case study on us

Critical Mention published a case study on how Hollywood Branded uses its platform, including the Game of Thrones Starbucks cup story, when HB pulled Critical Mention data to answer requests from Business Insider and CNBC.

On the mic
Marketing Mistakes, EP 168

Zack Jenkins, Critical Mention's VP of Sales and Account Management, joined Stacy on the podcast to talk about creating PR opportunities.

A tool we rely on. A showcase for them.

That is the kind of partnership we want to build with you.

Referral network

BRING US BRANDS AND PRODUCTIONS. KEEP YOUR SHARE AS THEY GROW.

Members only
Enroll free to see the rates and revenue share.

Pricing and partner economics open as soon as you enroll. It takes about two minutes and there is no cost.

Vendors can join the HB referral network as Network partners. When you introduce a brand or production company to Hollywood Branded, you earn on a 10%, 20% or 30% structure based on your role, and you keep your partnership rights on that relationship as the client grows its business with us, for as long as your referral agreement runs. Your share comes out of Hollywood Branded's fee, so the client never pays extra.

You make the introduction
10%

You open the door and Hollywood Branded takes it from there.

You introduce and stay involved
20%

You bring the relationship and stay active in it while HB builds and manages the partnership.

You bring it and help build it
30%

You bring the client and work the account alongside HB as a deeper partner.

The relationship stays credited to you.

Every introduction is logged inside the HB system, so as that brand or production adds programs with Hollywood Branded, your participation grows with it. Exact percentages, roles and term are set in your referral agreement.

Vendor questions

HOW IT WORKS.

Does paying make us a Hollywood Branded partner?

No. Programs buy visibility, education and consideration for introductions. Partner status is reserved for companies with signed partnership terms.

Do we get access to Hollywood Branded's contacts?

No. Hollywood Branded controls every introduction and makes it only when there is a real fit on both sides.

Can we buy a review or a recommendation?

No. We only recommend solutions we would use for our own clients, and reviews stay independent.

What does it cost to start?

Enrolling is free. Program pricing opens once you enroll, and larger custom programs are scoped directly.

GET IN FRONT OF HOLLYWOOD. THE RIGHT WAY.