KEEP THE CLIENT.
ADD THE CAPABILITY.
Independent agencies and specialist firms already have trusted client relationships and expertise. Hollywood Branded has the entertainment operating system, relationship infrastructure and execution team. The Certified Partner Network connects both - without turning the client relationship into a handoff. And if you want the systems behind it, the software that runs Hollywood Branded is available to agencies too.
YOUR CLIENTS WANT TO BE IN CULTURE. YOU DO NOT NEED TO BUILD AN ENTERTAINMENT DIVISION TO GET THEM THERE.
What Clients Ask For
- Film + TV product placement.
- Celebrity and talent partnerships.
- Streaming integrations.
- Music, gaming, sports and live events.
- Licensing, branded content and co-promotions.
- Cultural relevance ads alone cannot create.
What Stops Agencies
- No studio or production relationships.
- No live entertainment opportunity intelligence.
- No deal/clearance infrastructure.
- No execution team with Hollywood experience.
- Long lead times and unfamiliar production process.
YOU BRING THE CLIENT. HB BRINGS THE INFRASTRUCTURE.
Stay client-facing at the level that makes sense for your agency and your account.
HB handles strategy, opportunity access, production relationships, deal structure, legal/process coordination and delivery.
The client gets cultural integration, entertainment presence and measurable partnership execution without changing agencies.
A REVENUE-GENERATING SERVICE YOU CAN OFFER TOMORROW.
Access to live entertainment opportunity intelligence across film, TV, streaming, events, licensing and other partnership categories.
HB handles the entertainment mechanics while your team remains part of the strategy and client relationship.
When you introduce a relationship, it stays visible inside the HB system. Participation reflects your role and depth of involvement under the current partner agreement.
Demonstrate that your agency has access to entertainment capabilities most firms would need years to build.
Clients that can access specialized entertainment capabilities through you have fewer reasons to seek another agency.
More partners create more capabilities, more opportunity flow, better collaboration and a stronger commercial network.
BUILT FOR AGENCIES - AND THE SPECIALIST FIRMS THAT MAKE GREAT WORK POSSIBLE.
The official [HB] Partner Network can include PR, creative, media, social, digital, experiential, international, sports, influencer, production, licensing, technology and other complementary specialist firms. The common requirement is simple: add real capability, protect the client relationship, help grow the ecosystem with relevant introductions, and operate inside a clear shared process.
CHOOSE HOW DEEP YOU GO.
Introduce the relationship and let Hollywood Branded take the entertainment work forward.
Stay involved in strategy, status calls and account coordination alongside HB.
Operate as a deeper strategic or specialty partner inside the network and contribute capability, market knowledge or client trust.
We are intentionally keeping public website language role-based rather than publishing historical commission tables that have changed over time.
THE ENTERTAINMENT OPERATING LAYER.
- Entertainment strategy
- Product placement
- Production access
- Celebrity + talent partnerships
- Creator / influencer
- Music partnerships
- Sports + NIL
- Gaming + esports
- Licensing + retail
- Branded content
- Co-promotions
- Events + experiential
- Production relationships
- AI-supported research, targeting + custom pitch development
- Deal architecture
- Contracts + approvals
- Execution management
- Reporting + case studies
- Amplification planning
RUN YOUR AGENCY ON WHAT WE BUILT TO RUN OURS.
Hollywood Branded rebuilt its own agency on software we developed in-house: project management, proposals, opportunity tracking, client onboarding, content and AI workflows. Agencies can use that system, add their own services to it, or have us build something custom on top of it.
Put your team on the same boards, workflows, proposal tools and AI agents Hollywood Branded uses every day.
Build your own service lines, templates, intake questions and reporting into our agency services software so it fits how your shop sells and delivers.
We scope and build a tool around a problem specific to your agency, on the same foundation, so you are not paying to reinvent what already works.
THE JOBS EVERY AGENCY RUNS ON, IN ONE CONNECTED SYSTEM.
Most agencies stitch these together from a dozen tools and a lot of manual work. Each one below can be used on its own or carved out and fitted to your agency.
AI-assisted drafting, image and video workflows, editorial calendars and approvals, with human review built in.
Boards, owners, deadlines and recurring work, with meeting notes turned into tasks automatically.
Pitch decks, proposals and one-sheets generated from your own pricing, case studies and templates.
Target lists, segments, sequenced outreach and lead scoring tied into your CRM.
Guided intake, briefs and Playbooks that get a new client set up in days, not weeks.
Match live opportunities to clients and track what has been pitched, passed and won.
The work agencies buy Mediaocean or Workamajig-style systems for: estimates, job tickets, purchase orders, traffic, time and billing.
Processes, approvals and institutional knowledge documented so the business does not walk out the door with one person.
WHAT'S RUNNING, WHAT'S IN BUILD, WHAT'S CUSTOM.
You are making a business decision on this, so here is exactly where things are.
- Project and task boards
- Pitch decks and proposals
- Opportunity tracking
- Meeting notes to tasks
- AI content drafting with human review
- Client onboarding hubs and Playbooks
- Contract workflow and redline review, with human approval
- Email-to-task and recurring task management
- Client delay and schedule protection
- Talent pricing database
- Media and agency operations: estimates, POs, traffic, billing
- RFP discovery and routing
- Timesheets and utilization
- Your own workflows, carved out of what we have built and fitted to your agency
BUILD SOMETHING YOU OWN.
A custom build does not have to stay a line item. Depending on the build, we can structure it so your agency owns or co-owns the solution as a standalone product, keeps it exclusive to your shop, or shares in revenue when it is offered to other agencies through the platform.
Software, custom builds and ownership terms sit in their own agreement, apart from any Certified Partner arrangement or client engagement. Pricing is quoted per agency and per build.
Yes. The software and the Certified Partner program are separate. Use one, the other or both.
It depends on the build and what we agree. Some agencies license, some co-own, and some own a standalone solution outright. Terms are set in writing before the build starts.
THE BADGE ONLY MATTERS IF THE STANDARD BEHIND IT IS REAL.
Certified Partner status should signal that the partner has been vetted, onboarded and trained to operate inside the HB collaboration model - not simply that they filled out a form.
Relevant expertise, client quality, references, work product and fit with the HB ecosystem.
Define who owns the client, who sells, who executes and how compensation works before opportunity flow begins.
Partners understand the operating model, proposal standards, opportunity handling, confidentiality and escalation paths.
Certification remains meaningful through delivery quality, client experience, responsiveness and ongoing fit.
FROM APPLICATION TO ACTIVE PARTNER.
COLLABORATION WITHOUT CLIENT CONFUSION.
Define account ownership, entertainment execution, client communication and specialty responsibilities before work starts.
Proposals, pricing and entertainment mechanics run through controlled HB systems so clients receive a consistent answer.
Compensation for overlapping work is structured through the partner agreement rather than creating competing fees for the same service.
ADD CAPABILITY WITHOUT ADDING PERMANENT HEADCOUNT.
The network is especially useful for PR, creative, media, social, digital, experiential, international, sports, influencer and specialist agencies that want to add entertainment partnership capability while protecting the client relationship they already own.
HOW DOES THE RELATIONSHIP ACTUALLY WORK?
Do we lose our client?
No. The model is built to respect and protect the existing client relationship while defining how entertainment work flows through HB.
Can we stay involved?
Yes. Some partners introduce and step back. Others remain deeply involved in strategy, account management or specialty execution. The signed partner agreement defines the role.
What happens when we introduce a relationship?
We keep the introduction visible inside the HB system and structure participation around the role you play. The goal is to build more value with the relationships you bring, not lose sight of where they came from.
Can HB bring work to us too?
Yes, when your capabilities match a need inside the network. The goal is a two-way ecosystem, not a one-direction referral program.
Is certification automatic?
No. Certification reflects fit, onboarding, agreed standards and actual collaboration readiness.
Will commission percentages be public?
No. Compensation depends on the current signed partner model and level of involvement. Public website language stays role-based.