Brand Integration And Event Sponsorship
Little Duke Rancic’s First Birthday Party
NATURAL INTEGRATION OF BRAND INTO CELEB EVENT
E! News co-anchor and Style Network reality stars Giuliana and Bill Rancic celebrated their son Duke’s 1st birthday by throwing him a western themed party with interactive kid-friendly activities, including a Crayola Craft Station.
STAR POWER FOR THE CRAYOLA BRAND
Celebrity Social Influence
- Guiliana Rancic, Twitter Followers – 3,139,264 90% 90%
- Guiliana Rancic, Instagram Followers – 664,654 85% 85%
- Bill Rancic, Twitter Followers – 448,663 83% 83%
TOTAL SOCIAL REACH OVER 4.5 MILLION!
LET US INTEGRATE YOUR BRAND
PRINT MEDIA COVERAGE
SOCIAL MEDIA COVERAGE
From hashtags to the bringing up of nostalgic memories, the Crayola brand was all over social media, generating comments and repeat brand-name statements.
Hollywood Branded Result
HB SERVICES PROVIDED
- On-Site Management
- Brand Integration
- Sponsorship Acquisition
- Event Management
Inclusion in the exclusive In Touch magazine article with a Crayola mention. Appeared both online and in print edition. (8/14/2013)
- In Touch Magazine digital site inclusion (August 13, 2013)
- In Touch Magazine pickup on various digital outlets. (August 13, 2013)
- Tweet/Instagram from Giuliana Rancic, reaching over 3 Million followers.
- One (1) Tweet from Giuliana with an article link that references Crayola and pictures from the event. (8/14/2013)
BROADCAST MEDIA COVERAGE
SOCIAL MEDIA INFLUENCE
The fab & famous sharing posts about your brand
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