EP359: Uncover The Secrets Of Business Success With Fred Cary | IdeaPros

Stacy Jones: Welcome to marketing mistakes and how to avoid them. I’m Stacey Jones, and I’m so happy to be here with you all today, and I want to give a very warm welcome to Fred Carrie. Fred is the CEO of Idea Pros where they take new brands from concept to nationwide launch by providing comprehensive services, including market research, positioning, strategy, engineering, naming, branding, sourcing, and even manufacturing. As a senior executive, strategic consultant attorney and investment banker, known for building global companies from startup to exit, Fred has overseen the development of over startups with a J.D. degree from Thomas Jefferson, postgraduate studies at Harvard Law School, and an international MBA with honors from the University of Liverpool. Fred is an expert in finance, enterprise software, mobile technologies, and web services and has a strong track record in mergers and acquisitions. Fred has built a significant following on social media platforms with over followers and a hundred million video views across Facebook, Instagram, and TikTok. His expertise and achievements have also garnered international recognition through media interviews. Today, Fred and I are going to be chatting about what it takes to be a successful business owner and how to turn your ideas into an actual business. We’ll learn what works from a fresh perspective, what should be avoided, and how some businesses just miss the mark. Fred, welcome. So happy to have you here today.

Frederick Cary: Well, you know, I’m thinking, maybe we should just end the show right now because with that, I mean, it’s so… Yeah, it’s all gonna be downhill from here, but I’m happy to be here, and hopefully, we’re not going to make it a downhill slide. It will not. I already know. I mean.

Stacy Jones: So for our listeners, as I was going through learning more about Fred, and I always do a deep dive on websites, and I look through LinkedIn. I looked at bio material the guest sent over. Fred really is the real deal. He has a lot of experience, and I’m fascinated by his actual business structure of how he’s helping brands. And what I’d like to do is just read a whole laundry list of all your degrees, along with all your other accomplishments, right? But can you share with us how you got started and got here today?

Frederick Cary: Well, you know, it’s a long journey, and I think if you’re an entrepreneur, you’re kind of made that way, and you’re always kind of the outsider in high school a little bit, and people don’t quite understand you. So yeah, so I never got there. I was always there. It’s just I have more money now than I had when I first started. It’s… it’s I never saw myself being capable of following somebody else’s direction, and so therefore I had to pave my own road, sometimes straight down to a cliff. But it was my road, and that’s just the way I did it, you know, as I grew multiple companies, different companies taken some public and had others acquired by public companies. I get to the point in my life where, you know, they say you spend the first half of your career building your portfolio and building out your resume, and you spend the second half of your career building out your legacy. And so I definitely get to the second half of my career point. And that’s when I decided to start Idea Pros. It was either retire and relax and just hang out on a boat, or work harder than I ever have in my life, and for some reason, I chose the latter.

Stacy Jones: Well, seemingly you told me that you’re working with over brands right now.

Stacy Jones:
Well, seemingly you told me that you’re working with over brands right now. So you are obviously working harder than you’ve ever worked before.

Frederick Cary:
Yeah. And anybody that would come to me for advice. I tell them not to do something so stupid is what I’m doing, because, frankly, and and many of your listeners, I’m sure, have their own start ups, and they know almost on a daily basis. There’s pain. You’re sitting in your bed at in the morning. The lights are out, your eyes are wide open, tears coming down, staring at the ceiling, wondering if you did the right thing or not.
Well, multiply that times , because I’m the daddy to all of them. I own of each of those companies, and and when there’s a fire everybody comes to spread to to fix it. So so basically, you’re the real life person on a vacation of shark tank.
Yeah, you could. You could say that except better, less less Hollywood, and and better and more reality and results. Yeah, so so we’re looking for real entrepreneurs that are going to work hard and really need to be trained. You know we have. social media is kind of killed us in the sense that when when I was a kid, when you thought of a rich person it was always the doctor, the lawyer, the business owner down the street. Movie stars, I athletes. And now it’s all entrepreneur entrepreneur, and you go on social media, and they make it look so easy, and it’s so hard and and so, therefore the the folks to get in there as an entrepreneur for the first time. They don’t have any anything to do, no place to go to, even companies like Shark Tank. They give them money. The reality is they don’t give them enough advice, and we kind of hand hold people that want to be entrepreneurs. We train them how to kick ass. We build out their project with them and turn it into a nationwide or or global, sometimes company, and we give them an unfair advantage. We make them the insiders that really only represent % of entrepreneurs. We make that available for everybody.

Stacy Jones:
Yeah. And and what you guys do that, I think is so good is that you provide actual real world support for these companies. And it’s not just advice. I mean, you can go into any coaching platform, and you can hear all the things you need to do for marketing, to finance, to how, not to screw up your taxes, and how to be a good manager, and how to be a great leader, and all the things that an entrepreneur has to do with a thousand one added. And I know this because I have owned a business for years. and it’s a lot, and there are a lot of nights where you’re like holy hell! What have I got myself into?

Stacy Jones:
And there’s a lot of on this on entrepreneurs to think that they can not only come up with a good product idea not only market that product idea, not only find someone to sell that product idea into, not only find the ability to legalize and lawyer all of that, and patent and trade market. And and so when you meet entrepreneurs who are seasoned, they know a lot and how to do it, and that’s what you’re bringing to the table because of your own past. But most of these companies, when they’re starting out they don’t know any of these things. Then a little Pinky. All they know is, they have a good name of a brand, maybe, and they have a product idea that might be better than their name. And then they’re off to the races, and they’re supposed to be a success.

Frederick Cary:
Yeah, you know, it’s kind of like needing brain surgery. And instead of going looking for a doctor. You’re going to look for brain surgery, equipment, and that that’s all that we have is entrepreneurs. Nowadays. Nobody gets it right the first time. It’s hard enough to get it right on the tenth try, you know, and we have some of the most famous athletes in the world, so to ask when they first stepped on that field. And there’s same thing that we should expect as entrepreneurs. You can go read a book, do all that stuff, but we offer kind of. It’s almost like an apprenticeship. Right? You’re seeing here, you you’re not gonna learn to be a great leader overnight, but you can work with people who are great leaders, who are entrepreneurs, who’ve been there done that been on shark tank and one raised funds, got companies public and have them working with you side by side, training you, teaching you, enabling you, while you’re doing it to me, is a much better solution than trying to become this overnight success on your own.

Stacy Jones: Well, it. In order to be successful. It obviously takes a lot of doing the wrong things and learning from them so constantly screwing up over and over and over again, and you’re enabling people to shortcut that by actually getting the expertise where they can learn from all of your fuck ups instead.

Frederick Cary: Yes, and I’ve had plenty of like ups. And, by the way, we still have them we, we have to pivot all the time when you got companies, there are things happening that cause you to change direction, and if you don’t have the mindset to eagerly anticipate that change. You’re never going to make it as an entrepreneur. You have to anticipate, embrace failure and grow from that. Learn from that, and find the right way to do it instead of the way you thought it was because, frankly, most of the time you’re creating something that didn’t exist before, or certainly hasn’t existed in the way that you’re building it. How on earth do you think you could possibly get it right? So you got to be able to embrace failure, or you’re never, ever going to make it so. We teach people not how to be perfect. We teach people how to love failure so they can figure out the right way to do something. Well, most of my shoes I leave untied. I have to tell you

Stacy Jones: So. What are some of the common things that entrepreneurs do when you’re finding them. And and they’re so, you know, excited about their product that they have. And I’m assuming typically you’re finding them while they’re still on their excited and their love of, and their quest versus the I’m downtrodden and broken, and I’ve I’m never going to make it so I’m sure there’s an up lift that you find for a lot of the people who originally I reach out to you.

Frederick Cary: Yeah. When people come to us. I think it. And and I tried to kind of condense this down into one word of what it what is it that somebody comes to us really feels when they first signed agreement with us, and the word it came up with is validation. because almost everybody has been. I thought of this idea for a year, years, years. We’ve had people that had an idea for years and didn’t act on it, and I’m sure their wives or their husbands are telling them to get back to work and shut up, and people at the bar are walking away from them because they know they want to talk about their lay mass idea. And so when they come to us, it’s validation that they’re really getting, because well, here’s people that have done it before and and they’re all in, and they believe in what I’m doing. But the very first thing I tell them is that we’re going to really disappoint the fuck out of you. that’s a big thing you’re gonna get from us is a lot of disappointment, frustration, anxiety, and second, guessing yourself, I don’t build them up. That’s why I tell them they they’re about to receive. And the reason is because that’s what you’re gonna get, no matter if you have a really experienced team or a novice team. It’s just the experience team is going to know what to do when you have those fires and how to deal with them, how to put them out and how to go in a different direction. That’s what you really get. Firefighters that sit along with you.

Stacy Jones: and who are very well versed as their firefighting techniques.

Frederick Cary: Yeah.

Stacy Jones: And so, you know, I assume a lot of things when someone comes to me with a brilliant idea. I often say, whether it’s scribbled on a cocktail napkin or it’s already an established company… People are seeking validation, but what they really hope for is that I buy into their idea and that my energy will help fuel their brand and business, enabling it to grow on a massive scale. When I begin working with these brands, what am I looking for? What makes a brand stand out? Well, it’s not just about the brand itself, but also about the person behind it, the inventor who catches my attention and makes me believe they have the spirit to bring this idea to life.

Frederick Cary: Yeah, you know, that’s where I made a mistake initially. I focused too much on the brand potential rather than the entrepreneurial potential. Now, it’s even more crucial for me to ensure that the person has the necessary determination, persistence, and resilience to never give up.

Frederick Cary: That’s the key characteristic. Without it, they’ll just complain and wonder why the engineering process is taking longer than expected, even if external factors like a pandemic have caused delays. They want to be special and expect recognition for mediocre achievements, but that’s not how it works. So, I search for a true entrepreneur.

And now…

Frederick Cary: Instead of solely considering the specific idea, I look at the market space. Is there a gap that needs to be filled?

Frederick Cary: If there is, is there a concept similar to this idea that can address that gap? Is there already a market and a growing opportunity with eager customers who are frustrated by the absence of this particular offering? If I can find that missing piece and align it with the new partner’s idea, then I know I have a winner because the market demand has been proven, and nobody is fulfilling that demand. Consequently, many of our products undergo rapid changes once they are brought in-house.

Stacy Jones: Are there certain products that are better than others, or services better than products better than

Frederick Cary:
clothing versus alcohol versus anything I’ve just named categories only. But imagine a thousand other. Well, if you look. I I told you before we we’re at raising capital right now before we go public, and one of my one of my slides in my deck has the different categories we’re in, and there’s about different things. whether or not any has is better than than the other. It’s hard to to say. You know things right now, obviously like a AI and stuff. Well, that’s amazing. But it’s gonna be like every other thing that’s ever happened from.com to mess up in web . to crypto currency, to Fintech, to all of them they are they? They’re just . There’s too many moving parts, and there’s going to be many, many more losers than winners. So to me, the best category is, it is a category in any marketplace that’s growing, that’s evolving that there, there’s a demand for. And there’s room for competition. For example in the beauty industry. There’s a a new, a new take on kind of raw, an ingredients and freshness and purity into products. We have a brand that we launched called Raw Beautyco. You can see it on raw beautyco.com all natural, all small batch, you know. It’s really really taking off, because most of these brands before would be found in the whole foods of of the world. They didn’t really brand themselves well. And so now we’ve taken the same type of branding you might do for a multi national company, and given it to this pure, authentic small batch, brand, and and those type of things as society changes and looks more and more for things like that. Those things do really well. other things that. And we tell the our partners right in the very beginning, that are kind of more like ones, and zeros is like apps. Everybody wants to build an app. In fact, almost half of our projects are apps, but you either really hit it bigger. You don’t hit it at all with an app, and that’s a a risk that I want all of my app partners and all of you thinking of apps out there to understand either really going to make it, or you’re not going to make it at all, whereas these other consumer goods, if you’re out making an extra $, a year, you feeling like, Wow, I’m doing something. You you can’t do that with with those type of problems with an app. It pretty much sucks all your money into all the engineering, and then you have to figure out the back end. You have to free. You’re like I have the best back end, but my front end is ugly. You’re like, I have an awesome fun end. It looks so cool. Oh, it’s glitchy.

Stacy Jones: It’s a money pit.

Yeah, absolutely it really is. And in fact, the the CEO of Linkedin famously said, although nobody’s heard it, apparently, but I think he’s famously said it. If you’re not embarrassed by V, one of your launched product, then you’ve waited too long to launch, you know. And so the reality is that people are looking for perfection. They keep spending more and more and more money, and you’re never going to find perfection. I don’t know why. That is that way with app development I have. And I. We have a apps, and and we’re working with some of the best developers in the world, and I’m never happy with with them. I’m never happy with the progress. I’m never happy with the final result. And I, you know, it’s like it’s doesn’t feel like soup yet, whereas some of the products that we’re doing, the physical products that you know we can touch them and hold them, and even simple things like Fritz toffee is a a brand that a great grandmother was making in this little restaurant, and I of I don’t know for years, years or something, and there’s people in the Fritz family, and and they came with this little toffee thing, and and we kind of modernized it and really made it consistent. Got really great branding and everything. And they’re now the number one Toppy in America, you know, and just a just a year. It’s a small thing, but it’s changed their lives and their their future. And so it doesn’t have to be revolutionary, I think, products that evolve rather than revolt. or where you really should look. You know, you wanna you want to evolve wherever you’re going into, instead of completely disrupt the market and try to create something that doesn’t exist at all, because you’re gonna need tens of millions, or even billions of dollars to build that off.

Stacy Jones: Do you have a favorite type of brand to work with

Frederick Cary: a favorite type? Hmm.

Stacy Jones:
okay, I’m maybe I’m not understanding the question. Well, my favorite is your favorite category that you have. So apps are like a hurdle and toffee which has no coding required, and a lot of sugar basically, as it’s based, and not too many ingredients. You said simple, fast success. But is there anything that you think is just like a great brand category?

Frederick Cary:
Yeah, you know. No, there isn’t. And and that’s like, you know, which kid do you like best of yours? I really try to avoid that. But I really love. I love something that on on its surface seems simple, but below the surface is not. And one of the things. This is a not a success story. I I’ll tell you my non success story because it was just too hard with a partner, and I to really really agree. and this partner has a a brand of burritos. and he was selling quite well for them, and and I studied the the brand. I studied the that sector, and I thought you know what you could crush it with a really healthy, really good tasting burrito. And so we completely repositioned it. We found a co-packer like even the tortilla itself had half the fat of a regular burrito. All the amazing healthy ingredients the tagline was the the better Rito and and it was gonna sit in its own little place, you know, and it’s a little little end, cap, and be sold as this fresh thing right next to all the frozen, crappy, fatty burritos. And I thought, we’re gonna kill it. I got whole foods involved. I got a distributor who’s gonna distribute it all over the country. and my partner just wouldn’t go along with it, and just wanted to make his burrito a little less fatty but still sit there at the frozen area, you know, so it didn’t work out for me, and it was very disappointing. But that was a very simple thing that we could have ruled an industry, you know, because it’s just everybody loves them. And now, while there’s a healthy one that’s fresh and sitting there ready for me to eat on my way home. It would have been a killer. Well, I think that happens a lot with entrepreneurs right? They can’t get. So

Stacy Jones:
you you’ve birthed this baby, and you’ve put all of your life blood into it all of your your once, your yearning, your desires. You think it’s the best baby in the entire world. and you can’t actually get away from it. Where now you are, the helicopter parent that is really causing it to never be able to come into its own, because you can only take it so far, and it’s really hard to have trust and faith in letting other people into that world to carry that burden and help you grow it into the giants. It can be.

Frederick Cary:
Oh, yeah, absolutely. You know, it’s really hard to hear that your baby is ugly. but to me all babies look like Winston Churchill, and and all products when you first start him look like Winston Churchill, too, you know they just I had. I I do a half hour show on Facebook every Friday, and one of the episodes, and I go deep into a different subject every week, and one of the episodes is what a millionaires and bad ideas have in common. because we all start with right. We all start with bad ideas. But you you become successful with those bad ideas when you can take them and germinate them and turn them into a really good idea, you know, and it and it’s being able to let go and a pivot and do things different than you intended to at the very beginning that makes it really happen, and and makes it stand out in the marketplace.

Stacy Jones: One of the things that I think you do. That’s very interesting is you have entrepreneurs, audition, basically for you. You have them come to you. And instead of you saying, Here’s all my bells and shining whistles. And aren’t I fantastic? And here’s all the things I can do for you. You’re turning around and you’re saying we only want to work with people who truly are ready to work with us. Who are going to put their passion, their drive, their everything into this, so that we’re not wasting time trying to build a brand that does not have the essence of you within it.

Frederick Cary:
Yeah, the look, the reality is. everybody thinks they do a great job, but I am betting on somebody to to make a difference in my life, because even if we, if somebody comes in as a full partner, they’re giving us a hundred $, or more, and you given us % of the company we’re going to form together now, that seems like a lot of money.
but if they’re going to do it on their own, it’s going to cost them a million dollars. They’re going to completely fuck it up. And they’re % equity is going to be worth . So I want to make sure I’m writing the right horse. I know what track to go on. I know how to feed it. I know how to how to make it a winner, but internally you have to want to be a winner as well, and so we want to make sure that the people that come to us not only have an idea that can be blossom, but that are of a mindset that can grow into these so wonderful. I I entrepreneurs. We actually had H. About a hundred , applications in the last years, and we’ve taken partners. So it’s pretty stringent. What I’m looking for. You have quite the review process, then, that you have to go through. If that’s how many people are reaching out to you, and you’re having to call down. Yeah. Which of why I’m offering little projects to now? you know, I did my purpose-driven entrepreneurship courses. And how do you know your sucky idea? It sucks little things for $ that. So everybody that comes in has something that they can get themselves to. One more step. Even that little validation of your idea thing, which is that, and the entrepreneurship courses are like $, or something, but it fixes the biggest problem we have in America as entrepreneurs. The number one reason that new businesses fail shocking. Hold your breath. They created something that there’s no demand for number One. It’s insane, you know. They don’t even do that research that you need to do on a preliminary basis just to see where you are. Who’s the competitor? Who is the audience, how you’re going to get them? Why are they going to pick you and says somebody else. We don’t even do those fundamental things. And that’s why that’s the number one cause of failure even higher than not having enough capital right? And that makes sense that

Stacy Jones: that happens. So when you’re going through your review. And we already talked about the fact that you’re looking for you know that that passion and drive piece that I keep on saying, because that’s my favorite thing in life of telling our team members that I can give them everything, but cannot give them passion and drive. You have to have that spar. What else are you looking for in a company to decide? If it’s going to be a successful partner for you.

Frederick Cary:
The biggest thing is adaptability and change, and not to be stuck on the idea you have. I mean, you don’t have to go very far back to look at some of the biggest brands in the world. But when Uber first started out it was just convenient way to hail a cap, really there! There were no Uber cars, there were no drivers. It was just the the next best way to get a cap and that’s it. And they made a few changes since then if you look at Airbnb, and you know it started out air bed and breakfast. It was, guys. It couldn’t get a job. Didn’t have any money. of them. They’re still together, and they’re awesome. You you should look him up at the story of the CEO. He’s very open, humble, brilliant guy, who really tells the story in in a in a very sincere way, but they went out and bought a couple of air mattresses in.

Stacy Jones: We’re renting out the air mattress for bucks. That’s how they started. He had a problem to solve. I believe he needed a place to stay, and he’s like there’s no places to stay. Exactly. And so air mattresses was it? And then they they went from a couple to buying a bunch of air mattresses and finding other people with apartments that would let people stay on there, and they were not able to get one penny

Frederick Cary:
from any venture. Capital firm at all. Everybody they went through said, Wait a minute. You’re gonna have people invite complete strangers into their home. And there was a big story, not that big of a story, but there was a story by a big dude who basically said, rapists, murderers these, you know all the robbers. That’s exactly what you’re going to get. I hope this stays underground, because if it ever gets big, that’s all that’s going to be in there, and the only way they even got any capital is they got so desperate that during the Presidential elections they created Obama, OS. And Mccain flakes, cereals that they put inside there. By the way, none of the companies would work with them, so they had to go to the dollar store and and get cheerios and corn flakes, and put them in these boxes that somebody made for them, and they were selling them for bucks a piece in the apartments and the guys at Y combinator. First we’re going to throw them out. But then they said, You know what if you can get people to buy cereal for bucks. You can probably get strangers to live with other other people. So they gave their first grand. But you know that company evolved enormously, and and most of the companies that we look at that are these big multinationals now? They started in completely different places. So I really look for that flexibility, that open mindedness go where the river is going to take you. and what you’re helping them with is an in, and just much like Airbnb. You know they were going to venture capitalists who, sure as hell we’re not going to in their lily white castles, ever consider having a stranger come in and stay with them, but where the cash was actually at

Stacy Jones: they weren’t willing to give it up because they didn’t understand it, and they had been able to go to a younger demographic people who were okay with couch surfing and have a less dollars for the highbrow. And that could have been a game changer for them. But that’s what you do, too. You find the dollars for the company correct. So it’s not just that. Here is all the business sense, the legal sense, the marketing sense, the sales sense. You’re actually helping them find the cash.

Frederick Cary: Yeah, look. So you’re an outside of you, you’re gonna fail, you % chance, or maybe greater, of of failure. And it’s not just that you’re building the wrong thing. Even if you build everything perfectly. What you’re missing at the end are the connections and the access to capital, and to know how to talk like. and somebody who is keeping you the money wants to here, right? You need to learn how to talk like an investor. And if you don’t have those things you’re never going to raise capital. I just helped the company right now. Really, solid people that are very influential in their own industry. They’re they were trying to raise money forever couldn’t raise a penny, and I said, Let me see your pitch deck. Their whole pitch tech was all about them, and how great they are, and how their poop doesn’t stink. And you know how they’re going to change the world. Where, if you’re an investor. This just one simple example. But this is the whole thing. If you’re an investor, you don’t want to hear any of that shit you want to hear. Well, there’s a big S opportunity. I’m going to buy stock? Why am I going to buy it at this price? What! What makes it worth this much? How much is going to be worth when I sell it, and when can I sell it? That’s all they care about. So so as an entrepreneur, every single slide in your deck has to relate to the money. You know this is my pro forma. This is how we’re doing this. This is how we’re doing that. And they don’t want to hear that you’re revolutionizing the world. For God’s sakes, you know I’m going to bet my dollars on your lay mass idea. They want to hear that you’re evolving that. Look, there’s of the companies that have done what we’re doing.

We’re no smarter than any of them. They’re all worth more than a billion dollars. Now, we just found this additional layer that nobody’s doing. And there’s a big market for. And there’s a big demand for % of the one star reviews that these companies get they get because they don’t have this one thing that we have like from an investor standpoint that’s powerful and solid. We don’t talk that way. So if you don’t know how to talk that way, if you don’t have the connections to go to, the people talk that way, and if you don’t have the connections to open up the doors, that target and Walmart, and whoever your audiences at the highest levels, then you’re still not going to make it. And then that’s what we turn those outsiders into insiders with those types of things.

Stacy Jones: Well, this is where I would love to say, how can our listeners find out more about you?

Frederick Cary:
Well, there, there, there’s several ways. You can go on, Instagram. I’m an official, Fred Kerry. See a ry, I have a half a million followers there, and I write something every day, or I don’t write anything ever. But I I say something different every day, and it’s all off the cup. I just talk about something different. I don’t have a script. I don’t have bullet points. I just pick up a camera and start talking. So it comes from the heart. And a lot of people found it to be very powerful, because I don’t just talk about entrepreneurship, and talk about finding yourself finding your purpose, trying to get passion in your life and combining doing the right thing with doing really successful things. So that’s a real easy way to hopefully kick. Start what you, whatever it is you want to do. You can also go to idea of proscom and idea pros.com. We have a ton of free stuff on there. You could also apply to to work with us, but our blog page on there

Frederick Cary: success the best blog page I’ve ever seen. I have little to do with it other than it all my content that they put in there. They’ve indexed the table of contents and by subject matter, and it goes pretty deeply into anything you want to learn about as an entrepreneur. And then again on Facebook. And the idea pros page on Facebook every Friday at noon, Pacific. We do a half hour show that digs deep into different entrepreneurial subjects.

Stacy Jones: Well, if a brand was to show up right this minute here, on this, podcast what could they do to stand out? And while you do you think that you would actually take notice if they did their homework about me.

Frederick Cary: and if they were speaking to you know you and I’ve seen so many of these things right now, I’m helping somebody out right now that basically said, Well, I belong to this this close group on Facebook. And they’re always talking about close a deal right now close to the deal right now, you know. Show them. Show them your card. These are the different levels we have if you want to impress me. You’re gonna come to me. And you’re gonna say, you know looked you up. I read all about you saw these last articles. I watch to your podcast I’m on your social media. And I’m seeing the things that you people really react well with you on and the other things that you talk about that don’t do so well, and I think I got a solution for you really to tell to what your needs are. So for a brand to be authentic and actually do their homework ahead of time, and don’t force that salesthing right down somebody’s throat right in the very beginning developer relationship develop a bond of friendship. First, be it. Don’t be afraid to give away free stuff, you know. Hey, look, I looked at your social media. We did an analytics for you. Here’s what you have going on, and this is, you could go try to fix it yourself. We we’re happy to work with you. If you want a brand that does that type of stuff is one that I’ll talk to.

Stacy Jones: Well, for all of our listeners, you could be that brand. All you have to do is visit his website, and you can say Hi to Fred, and and try your best to be considered to be one of the brands out of the , that have applied so. And, by the way, [email protected]. If anybody wants to write to me. I know my assistant goes crazy every time I say that.