Case study · Media support · 2016-2017
85°C Bakery Cafe: lines out the door.
Hollywood Branded ran media support for 85°C Bakery Cafe store openings in Texas, Washington and California, landing TV segments, local press and influencer coverage for each launch.
The openings
Three markets. One launch playbook.
Carrollton, Texas
Dallas area · August 19, 2016
Tukwila, Washington
Seattle area · February 24, 2017
Glendale, California
Los Angeles area · March 10, 2017
Television
Six TV segments across three markets.
ABC7 News
ABC · Los Angeles, CA · April 18, 2017
KING5 Evening 7:30 PM
NBC · Seattle, WA · March 2, 2017
New Day Northwest
KING5 NBC · Seattle, WA · February 27, 2017
KING5 Nightly News 7:00 PM
NBC · Seattle, WA · February 24, 2017
KING5 Evening News 5:30 PM
NBC · Seattle, WA · February 24, 2017
Good Morning Texas
ABC · Dallas, TX · August 17, 2016
What they said
On air, in their words.
Good Morning Texas
"There are people waiting behind me to get inside 85°C Bakery Cafe... even the breads and desserts are made fresh daily!"
KING5 Evening, NBC
"Seattle area's newest bakery 85C has long lines and quirky treats... a self-serve bakery offering 100 items all baked in house."
New Day Northwest, KING5 NBC
"85°C Bakery Café just opened their first store in Washington at the Southcenter Mall, and it is already a hit!"
Print, digital + creators
Local press and local tastemakers.
The Seattle Times
February 22, 2017
Renton Reporter
March 2, 2017
Tukwila Reporter + Kent Reporter
February 24, 2017
Eater Seattle
February 24, 2017
Influencers in Tukwila
Posts
Reach
Engagement
@heyprettything
Reach: 20,000
@seattle_bites
Reach: 14,900
@eatseattle
Reach: 8,683
@creativelyclo
Reach: 7,857
@s.eat.tle
Reach: 4,942
@feedher
Reach: 1,869
How we build it
From strategy to screen to growth.
Playbook
Define the audience, positioning and entertainment strategy.
Radar
Identify the properties, talent and cultural opportunities that fit.
Unlock Access
Open the right doors and manage outreach, evaluation and negotiation.
Produce
Execute the partnership, placement and creative logistics.
Amplify
Extend the moment through PR, creators, content and paid media.
Grow
Measure, build momentum and scale what works.
FAQ
85°C case study, answered.
What did Hollywood Branded do for 85°C Bakery Cafe?
Hollywood Branded ran media support for 85°C Bakery Cafe store openings in Carrollton, Texas, Tukwila, Washington and Glendale, California, securing TV, print, digital and influencer coverage.
What coverage did the openings get?
TV segments on ABC7 News Los Angeles, KING5 NBC Seattle and Good Morning Texas, print and digital coverage including The Seattle Times and Eater Seattle, and 29 influencer posts reaching 57.8K people in Tukwila.
Next step
Opening something worth lining up for?
Enroll in [HB]Box free and tell us about the launch. We will map the media, creators and moments that fit.