Overview: Horizon Media held the Brand Integration Speakeasy for agency team members and clients, and Hollywood Branded’s CEO Stacy Jones attended as a guest speaker and panelist.
Stacy Jones, President of Hollywood Branded, was on the panel of The Brand Integration Speakeasy presented by Horizon Media along with Andy Marks, Jane Rockwell, and Marc Strijdveen.
Brand integration is “the use of commercial products in the storyline of a television show, film, etc. and involves the development of specific objectives, strategies, plans, and tactics to drive the business”.
Hollywood Branded Inc. is an entertainment marketing agency comprised of industry-leading strategists who ensure their clientele are at the forefront of celebrity driven trends, and collectively deliver expertise across relevant music, digital, television, feature film properties and strategic brand partnerships. The agency develops innovative ways for brands to engage in a dialogue with consumers including promotional campaigns and sponsorships, storyline integrations and product placement, branded content, social media, public relations and other innovative programs.
For more information on Hollywood Branded Inc., please visit hollywoodbranded.com.