Title: Harry and Meghan weren’t invited for Christmas. But how are things really going in Montecito?
Outlet: The Standard
Author: Luciana Bellini
Publication Date: December 24, 2024
Luciana Bellini’s article delves into the challenging year faced by the Duke and Duchess of Sussex. From their declining popularity in Hollywood to speculation over their relationship status, the couple has had to navigate a myriad of obstacles while attempting to maintain their public image.
Key events in the past year include their exclusion from the royal family’s Christmas gathering at Sandringham, Prince Harry’s ongoing litigation against UK tabloids, and their strained relationship with Donald Trump, who has suggested potential deportation of the Sussex family. Professionally, their Netflix projects – including Harry’s polo documentary and Meghan’s rumored cooking show – have faced mixed reactions, with some industry insiders noting a loss of enthusiasm surrounding their endeavors.
Our CEO and founder of Hollywood Branded Stacy Jones provided key insights into the couple’s current challenges and potential path forward:
- “Hollywood operates on trust – trust that a project will deliver, that a partnership will be beneficial, and that public perception will remain positive. Losing the Spotify deal in 2023 lingered into 2024, and without a major win this year, they’ve struggled to regain their footing.”
- “Their best bet is to focus on substance over spectacle. Delivering on projects that align with their core values – whether it’s through Netflix, philanthropy, or new ventures – will go a long way in rebuilding trust and excitement.”
- “Harry and Meghan’s clout has taken a hit over the past year. Access isn’t the issue for Harry and Meghan – it’s enthusiasm. They’re not going to struggle to get a table at a top restaurant and their presence will always generate buzz at events, but Hollywood’s excitement about them has cooled compared to their early days.”
- “The industry is weighing the risks and rewards of collaboration more carefully, especially after a few public missteps and underwhelming results.”
While their influence in Hollywood has cooled compared to earlier years, the article suggests their best path forward is to focus on meaningful projects that align with their core values. By delivering impactful content and selectively partnering with established Hollywood players, they may rebuild trust and excitement in 2025.
Hollywood Branded’s Expertise:
Hollywood Branded, with its deep understanding of celebrity branding and public relations, offers strategic guidance for public figures like Harry and Meghan. From media training to partnership development, the agency helps clients strengthen their public perception and deliver impactful projects.
Discover how Hollywood Branded can help your brand build impactful and resilient celebrity partnerships. Visit our celebrity endorsements page and explore our expertise in pop culture marketing.
Original Article: Read the full piece by Luciana Bellini on The Standard here.
