After Meghan Markle and Prince Harry announced they would be forging a new identity separate from that of the royal family, it raised questions about what the couple’s life would be like going forward.
One question in particular was how the Duke and Duchess of Sussex, who simultaneously expressed their desire to achieve financial independence, would make money.
“We intend to step back as ‘senior’ members of the Royal Family and work to become financially independent, while continuing to fully support Her Majesty The Queen,” the couple wrote on Instagram.
But, according to branding analysts, the couple’s brand is already worth millions of dollars – and could reach billions following their separation from the royal family.
Speaking to The Independent, Stacy Jones, chief executive of Hollywood Branded, a branded content and influencer marketing agency in Los Angeles, California, said that Meghan and Harry have received over 90,000 mentions in the media in the last 60 days, reaching well over 300bn media impressions, at a media value of more than $15bn dollars, according to figures from media monitoring service Critical Mention
While media mentions don’t necessarily translate to income, the couple’s ability to brand themselves as they see fit in the future will be immensely profitable, according to Jones.