Overview: Journal of Brand Strategy published article written by Hollywood Branded CEO Stacy Jones, Standing out in a saturated market: Engaging consumers through product placement

Journal of Brand Strategy is the major new professional journal publishing in-depth, peer-reviewed articles on all aspects of brands.

Guided by a senior Editorial Board, consisting of leading branding experts, each quarterly 100-page issue – published in print and online – provides detailed, practical articles from leading branding professionals on innovative strategies, techniques and trends, together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world. It does not publish advertising and all content is peer-reviewed to ensure that it is of direct, practical relevance to those working in the field.

Articles address key topics including:

  • Brand strategy
  • Customer engagement
  • Brand positioning
  • Brand architecture and portfolio management
  • Brand assessment
  • Measuring brand equity and value
  • Branding and social media
  • Brand design
  • Naming
  • Branding and new product development
  • Identifying opportunities for brand and marketing-driven growth
  • Branding communications
  • Brand re-launches and revitalisation
  • Branding and employee engagement
  • Reputation and crisis management
  • Brand law and regulation
  • Brand licensing