Title: Ryan Reynolds invests in new sports team with Hugh Jackman
Outlet: The Leader
Author: Patrick Glover
Date: November 27, 2025
Ryan Reynolds has teamed up with Hugh Jackman to co-own Australia’s SailGP team – the BONDS Flying Roos, marking his latest move in building a dynamic global sports empire. The partnership adds to Reynolds’ ever-expanding portfolio, which includes Wrexham AFC and Alpine F1.
Wrexham, acquired for £2 million in 2021 alongside Rob McElhenney, has transformed from an underdog club to a global media and merchandising force. Today, it’s reportedly valued at over £350 million, thanks in part to the cultural hit Welcome to Wrexham on Disney+.
Their latest venture into high-speed sailing builds on a successful formula: combining celebrity power, emotional storytelling, and authentic fan connection. The BONDS Flying Roos, led by Olympic gold medalist Tom Slingsby are already three-time SailGP champions and now aim to supercharge their fan engagement through this high-profile partnership.
Key Quote from Hollywood Branded:
“Reynolds purchased a stake in Aviation American Gin in 2018 and quickly became the public face of the brand,” Hollywood Branded explained.
That same playbook is now being applied across every investment Reynolds touches from soccer to gin to sailing.
Key Quote from Reynolds:
“Hugh brings a deep love for and pride in his home country, as well as being an avid fan of sailing… He will also be bringing his overly clingy emotional support human along for the ride. Apologies in advance to Australia.”
Hollywood Branded’s Take
At Hollywood Branded, we’ve long recognized Reynolds’ genius for pairing brand strategy with cultural moments. His investments aren’t just financial they’re storytelling vehicles that build brand equity and visibility across platforms.
“Celebrity partnerships, when done right, create credibility and connection. It’s not about being a spokesperson – it’s about being the story. That’s what makes Reynolds’ approach so powerful.”
— Stacy Jones, our agency’s founder and CEO
From Wrexham to Aviation Gin to SailGP, these partnerships prove how strategic alignment with pop culture icons delivers measurable results.
Discover how your brand can become a pop culture icon.
Visit our insights page for strategies and real-world case studies: Hollywood Branded Insights
And read the full article on The Leader: Original Article – The Leader
