Press Recap
Title: That 18-inning World Series game was also a win for advertisers and Fox
Outlet: Marketplace
Author: Janet Nguyen
Published: October 28, 2025
Summary:
Game 3 of the World Series wasn’t just a thrilling win for the Dodgers – it was a home run for advertisers and Fox. The 18-inning showdown between the Dodgers and Blue Jays delivered not only intense gameplay but also unprecedented brand visibility. As Stacy Jones, our agency’s founder and CEO, explains, longer broadcasts are a “broadcaster’s dream and a brand visibility jackpot.”
For brands that had already secured media placements, the extended airtime was a value multiplier. Jones pointed out that while there’s no official “overtime” charge for commercials that air again during long games, networks like Fox reap major benefits in viewership, ratings, and future ad sales leverage.
Stacy also highlighted how the integration of sponsor logos on uniforms, like Engelbert Strauss on MLB helmets, benefits from these prolonged broadcasts. With millions of eyes tuned in globally and rebroadcasts extending the impact, brands enjoy a surge in earned media value – essentially, free publicity measured in real dollars.
Key Quotes from Stacy Jones:
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“Eighteen innings is a broadcaster’s dream and a brand visibility jackpot.”
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“Longer games lift average-minute viewership, boost the ratings that shape next-year pricing, and give Fox stronger leverage going into the next ad cycle.”
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“I would estimate that the game likely delivered an additional $2 to $3 million in incremental earned-media value, with global rebroadcasts bringing the total closer to $3.3 million.”
Showcasing Hollywood Branded’s Expertise:
Hollywood Branded is a trailblazer in pop culture marketing, leveraging moments like this World Series game to maximize ROI for brands. Our agency has led over 10,000 successful campaigns that integrate brands seamlessly into entertainment – from TV and film to live sports and viral content.
We specialize in delivering measurable results like:
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$42M in first-air value for FLIR through on-screen visibility
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$400M market cap growth for BlackBerry through long-term entertainment exposure
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$100M+ in annual revenue growth for legacy clients through recurring branded partnerships
This kind of success is no accident – it’s the result of our proven 5-Stage Framework: Educate, Trade, Invest, Amplify, and Dominate. Whether we’re helping a brand break into a new market or maximize earned media during a high-profile moment, our strategies turn visibility into tangible value.
Call to Action:
Want your brand to capitalize on pop culture moments like this? Visit our Insights Blog for more expert strategies – or dive directly into the original article.
