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TV Insider’s Hollywood (un)Branded Lounge from entertainment news site TV Insider and pop culture marketing agency Hollywood Branded was a top favored destination by celebrities attending San Diego’s 2022 Comic-Con. Across the three-day event running July 21 – 23, 2022, over 200 stars from more than 40 of today’s most popular sci-fi, fantasy, and super-hero-themed series and films participated in the media lounge activation. Onsite activities included celebrity photo shoots, interviews, interactive game show play, social media contests around dances and songs, and gifting. 

Renowned celebrity and advertising photographer Maarten de Boer crafted a multiple-set photo shoot including a tiny set inside a box, to the surprise and delight of celebrity attendees. Cast and production team executives were interviewed by TV Insider, providing fans a glimpse behind the upcoming scenes of their favorite shows.  

 

The Hollywood (un)Branded Lounge was designed to highlight the importance of brands in storytelling to create authenticity, define characters, and showcase that pop culture’s power is equally effective in targeting both B2B and B2C decision makers.

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“The reality is that a content world without brands would be bland and disruptive to watch. From the cars driven, the snacks eaten, to the clothing worn on screen, brands bring a pop of color to an otherwise black and white fictional world”

Stacy Jones

Founder and CEO, Hollywood Branded

Celebrities included Mike Judge, Chris Parnell, Patrick Stewart, Gwendoline Christie, Patton Oswalt, Terry Crews, Norman Reedus, Jack Quaid, Rose McIver, Thomas Middleditch, Tommy Davidson, Paul Wesley, Charles Edwards, Aisha Tyler, Matthew Lillard, Jessica Szohr and hundreds of others. 

Brand Prizing 

  • Aurezzi 24k gold-plated toothbrush box kit (https://aurezzi.com)
  • Barely Canadian super soft clothing supporting foster youth 
  • Broadway On Demand premium livestream of events 
  • Canned Water 4 Kids aluminum bottled water provides sustainable clean drinking water programs (https://cannedwater4kids.org)
  • Clippers game tickets
  • Cosori smart air fryer
  • Echelon Connect Bike EX-3 and gear 
  • eero mesh wifi system (https://eero.com)
  • FOREO UFO smart mask device and mask (https://foreo.com)
  • Levoit smart HEPA air purifier
  • Moccamaster café-quality coffee brewer
  • Pirani insulated party tumbler (https://pirani.life)
  • Roborock S7 MaxV automated vacuum with sonic mopping (https://us.roborock.com)
  • Trapiche Argentinian Malbec wine

 

Brands Celebs Love Gift Bags 

  • American Licorice Company Red Vines and Sour Patch Straws
  • Bahlsen indulgently delicious European chocolate cookies (https://bahlsen.com)
  • Beautyblender fan favorite makeup sponge
  • Botanic Tonics wellness supplement
  • Boxed Water sustainable water
  • City Beauty plumping lip gloss
  • Elemis Pro-Collagen Marine Cream and Pro-Collagen Naked Cleansing Balm (https://elemis.com)
  • Mad Tasty hemp-infused sparkling water
  • Pilot Pen G2, the ultimate pen for the everyday overachiever (http://pilotpen.us)
  • VooDoo Ranger golden IPA
  • Ollie healthy dog food
  • Urban Decay eyeshadow palette and primer

 

Beautiful hand-picked PassionRoses grown in the fields of Bogotá, Colombia, decorated the lounge (https://passionroses.com) 

Limited edition Hollywood (un)Branded baseball hats were worn by attending celebrities. Cast signed hats to be auctioned to support the agency’s work to build marketing programs for nonprofits. The Hollywood (un)Branded line is available for purchase to help do good for more. (https://hollywoodunbranded.store) 

Hollywood Branded Pop Culture Partnerships

ABOUT TV INSIDER 

TV Insider is a celebration of the very best in television. The guide to what’s worth watching — an all-access pass into your favorite shows. With offices in New York, Los Angeles, Detroit, Milwaukee, and Philadelphia, TV Insider also covers red carpets with celebrities and leads panel discussions at events like Comic-Con, WonderCon, and PaleyFest. TV Insider is part of NTVB Media, a network of entertainment properties including TV Guide Magazine, TV Weekly Magazine, Channel Guide Magazine, OnDISH Magazine, View! Magazine and ReMIND Magazine. Visit https://tvinsider.com 

Hollywood Branded Pop Culture Partnerships

ABOUT HOLLYWOOD BRANDED 

Hollywood Branded is the leading independent branded pop culture marketing agency, with offices in Los Angeles and Austin. The woman-owned agency was founded by Stacy Jones in 2007 and specializes in product placement, celebrity/influencer marketing, and branded content for companies of all sizes. Over 10,000 partnerships have been crafted for hundreds of top brands, including BlackBerry, Bumble, Canadian Club, Canva, Cash App, Lacoste, LG, PassionRoses, Pilot Pen, Ralph Lauren, SimpliSafe, and Square. Campaigns are designed to make storytelling more meaningful, impactful, and authentic, creating mutually beneficial partnerships for the brand, content/celebrity partner, and consumer. Hollywood Branded’s expertise is globally recognized. Marketers, media, and even competitors come to learn from the agency’s vast library of informative blog articles, podcasts, and workshops. Visit https://hollywoodbranded.com