What’s Up With All These New Celeb Snack Brands? And Are They Any Good?
Outlet: VegNews
Author: Charlotte Pointing
Date: August 4, 2025
The plant-based snack industry is booming, projected to hit nearly $100 billion by 2032. Fueled by health, sustainability, and shifting cultural values, this rise is getting a huge boost from celebrity backers. From athletes like Chris Paul and Tom Brady to influencers like Tabitha Brown, stars are launching or investing in snack brands that align with their personal values – and their brand power is fast-tracking success.
The Plant-Based Boom:
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According to SkyQuest, the global plant-based snack market reached over $51 billion in 2023.
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40% of Americans are reportedly opting for more plant-based snacks.
Spotlight on Stacy Jones & Hollywood Branded:
The article features insight from Stacy Jones, our agency’s CEO, who offers expert commentary on the role celebrity branding plays in propelling these snack brands to mainstream success.
“Celebrity branding gives these products a spotlight most small brands would never get on their own,” Stacy explains. “It’s often the difference between getting shelf space at Target or being stuck in a boutique health store.”
Hollywood Branded Expertise:
Hollywood Branded has long specialized in crafting pop culture partnerships and brand integrations that drive cultural relevance and consumer trust. The agency’s deep bench of experience in celebrity partnerships and endorsement strategy makes it a go-to resource for brands aiming to enter – and dominate – new market categories.
Curious how your brand could follow in the footsteps of Good Eat’n or Goat Gummies? Explore our insights on pop culture partnerships and brand dominance here. Read the full article here
